Geek Is Good Innovation In The Networked Society Cp Mexico 09

Geek is Good
Innovation in the Networked Society
TELEFÓNICA I+DOctober 17th, 2008

Let’s start with some background information
On the surface, I am a pretty serious and “normal” guy:
Master in Computer Engineering for the Tokyo Institute of Technology,
PhD in Computer Engineering at the Universidad Politécnica de Cataluña
Postgrad studies at Stanford Business School
CEO, CTO and CXX in several software companies
Awarded this year with the “II PremioNacional a la TrayectoriaProfesional del Ingeniero en Informática”
Two arms, two legs, no hair and a taste for good meal and good wine

Let’s follow with a confession: I’m a geek
You know that you are a geek when:
Trying always the latest web site or gadget
Your petsisa Pleo
You write things in Twitter like:
“Trying MetaX, looks cool but does not work for me as I have avi files, resorting to screen grabbing from IMDB...painful but works”
Do not remember when was the last time I saw a TV series from broadcast TV, just see it from my computer plug into the TV

Meeting some of my geek idols…

But not any kind of geek: I’m a social networked geek
Social Media
750+ Friends
730+ Contacts
http://facebook.com/carlosdomingo
http://es.linkedin.com/in/carlosdomingo
It’s not only about being present, its about being active. In terms of MalcomGladwell (“The tipping point”), is being a mix between a Connector, a Maven (information brokers) and a Salesman
Now microblogging (before blogging)
900+ followers
350+ following
A blog called "Un poco de todo” that started in 2005 but have not updated in one year
http://twitter.com/unpocodetodo
http://www.unpocodetodo.com

Real life example: my birthday two years ago

And last but not least: I’m a social Telefonica’s geek Executive (hard to believe but true)
In 2006, I was headhunted to be the director of Internet and Multimedia in Telefonica I+D and run the Barcelona center
“Carlos, I’m your father”
It is one of the many steps Telefónica is taking in order to promote innovation

... And it is not coincidental, because particularly in this time of crisis Innovation seems to be sooo necessary(*)
... And networked (society) based innovation has a lot to say about this
“Greed is Good”
“Geek is Good”
(*) And overall a good savings management 

So, what a socialTelefonica’sgeek executive can do: facilitate the harnessing of the benefits that networked (social) Innovation provides at different levels
Share Everything
Conversation
Culture & Organization
Co-Creation & Crowdsourcing
Innovation Networks

Share EverythingSometime ago we shared with our nearest peers, now with the world
A first characteristic of a networked society is that we build and share digital assets making them publicly available and very easy to reuse, comment, expand or simply reach them and it is one of the basic characteristics for a new innovation revolution
Den of healthyAutocriticism (*)
Everything is digital
We all communicate by email, mobile, Web conferencing/video…
In times of the Web2.0 all share, all can feed from other interesting and useful peers,
it is possible to get the information faster,
to work remotely but together
It is very easy to be updated and to have more sources of reference,
Access to (long-tail) content
Impact & Innovation
13 hours of uploaded video each minute
2,8 million geotagged pictures during October
(*) Taken from “El Jueves”, if you like it buy it

Share EverythingInside Telefónica I+D
From a miriad of text based document repositories to that no one read to ….video!!!

ConversationNow we can shout out wide... And get an answer
Hyperconnected society permits a continuous conversation about almost any subject, … It is Social time!!!
Facts & Examples
New sources of information, data, comments, ideas
New sources for internetworking, making contacts and finding desired profiles
New ways of working, distance (in space and time) are shorter and time for doing things is reduced too
“Virtual Coffe Machine” Effect
>370 MM users
+60% Y/Y growth
Den of healthy Autocriticism
Impact & Innovation

ConversationNow we can shout out wide... And get an answer
How do we take advantage of “Conversations”:
Still a lot of email but conversational
Blogs, wikis and now microblogs!!!!
... It is also a cultural change, the process of speak out loud in order for the rest to comment, understand and being informed
350+ users in Yammer in less than a month

Co-creationRevolution on Innovation is Social and is here
In the networked society, users are increasingly participatingin the creation of the contents/services they consume by combining available resources , creating value for all contributors.
Facts & Examples
Leverages “Sharing All” and “Conversation” levels
Consumers willingness to participate: prosumer
Crowdsourcingand co-creation
Now, companies can co-create with the user
Wisdom of the Crowds
From March´08To July´08more than 500 Apps
Prosumers
Networked Customers
Paradigm Change
More than 2.5Million articles (English Version)9,25 Millions (combined)
Web 2.0
A story of co-creation for a video with more than 15 million of downloads

Co-creation
Understand the power of “US” empowering various initiatives in order to foster and to harness co-creation:
Litmus, Open Movil Forum,...and now Movistar Developers Community
Not only with the users and the developers community but also with our own employees
Idea marketplace allows any employee to propose an idea for a new business opportunity
Living Labs
http://developers.movistar.com.mx/
http://www.morfeo-project.org/

Innovation NetworksA special corporate side of co-creation based on open innovation
“Network Innovation”
Old World
In a more “formal” way, co-creation is leveraged inside companies through the innovation networks, built ad-hoc to address a project, product or particular problem. It is the assumption that in this complex world closed innovation is the hard way
<10% of innovation
from outside
Scope
50% of our innovations form outside “Proudly found elsewhere”
Across the board …Cooked, Disruptive, CommercialProducts and technologies
Focus
Mostly technologyleads that we reducedto practice
Pay for and owneverything
Risk/Reward
Shared
Organisation
Manage Know-How and Know-Who
Manage know-how
Intellectual Property
Take-out where appropriate
Keep it inside
Den of healthy Autocriticism (*)
(*) Came on, you know it’s Scott Adam’s DILBERTtm

Innovation NetworksInside Telefónica
Venture Capital
Startups and SMEs
Large Corporations

Culture and OrganizationOf course, Networked Innovation also applies to organizations
Assume that self-management is possible
Challenge highly mindful organizations characteristics:
Preoccupation with failure,
Reluctance to simplify
Sensitivity to operations,
Commitment to Resilience,
Deference to Expertise.
Is it possible to have a networked, structure-less, collaborative, transparent, self-managed organization?
With less ambitious target, networked innovation ask for a change of culture
To take full advantage of the Networked Society and the Networked innovation is not enough to have tools and use them
(*)
(*) You really need to read this!

Organization
Inside Telefónica
Telefónica I+D has now the mission to be the spearhead on a cultural change inside Telefónica... Some interesting projects has been launched not only for Telefonica I+D
Ambassadors for Innovation
HHRR Initiatives
Mejores
Proyectos
Innovadores
Patenta
Idealab
Patenta
Emprendedores

After the Discovery Channel segment and to finalise, let’s make a little bit of criticism about positive and negative things around networked (society) based Innovation
First of all, a glimpse at digital demographics (Marc Prensky + Gerri Sinclair)
Digital Aliens (Silent Generation) 1925-45
mostly not interested in the internet, music downloads, - gaming, podcast wireless networks – some use email
Digital Immigrants (Baby Boomers) 1946-64
some adopt + embrace technology but some reluctant
Digital Adaptives (Gen X) 1965-79
were teens when video games and PC´s became widespread: most enjoy and consume technology
Digital Natives (Gen Y / Millenials) 1980-2000
grew up immersed in technology – occupy hybrid realities
Digital Avatars (Gen V) 2000 
relationships, communication, and services primarily take place in virtual words, online games and social networks

Positive Impact of these new wave of Innovation(*): Geeks get out of the closet
Geeks are nearer to digital natives than to digital Inmigrants (me for example)
Better adapted for navigating on these Networked Society
There is an opportunity to get the most out of the Digital Geeks/Natives
Giving them a voice
Taking advantage of their “altruistic” dedication and...
... Their digital capabilities (multitasking, techno-skilled, etc)
An important issue: expand the Digital Native and Geeks capabilities in order to make them a enabler
To integrate Digital Inmigrants
To prepare the ground for Digital Avatars
(*) Besides what has been told before, of course

Negative Impact of these new wave of Innovation: Digital Divide
Differences between digital types could be applied to Working Environments
Geek or Digital Natives could be stopped by Bosses that are Digital Inmigrants or ,even worse, Digital Aliens to them
In the same way, Networked society has to face an important challenge:
Find a real way of innovation that erode the growing digital divide between immigrants, aliens and natives but even more important with avatars

At last, it ends: Key Takeaways
To innovate in the networked society, you need to think how your organization needs to evolve along these five axis:
Share all
Conversation
Cocreation
Innovation networks
Organization
Being a geek is good in a networked society, get out of the closet and let your company know…
But mind the digital immigrants and avoid the digital aliens

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Geek Is Good Innovation In The Networked Society Cp Mexico 09

by Carlos Domingo on Nov 14, 2009

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