Developing consumer products

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Developing consumer products

  1. 1. DEVELOPING CONSUMER PRODUCTS FOR INTERNATIONAL MARKET
  2. 2. Global Products Adapted Products INTERNATIONAL MARKETS AND PRODUCT DEVELOPMENT
  3. 3. GLOBAL PRODUCTS With strong unit- cost orientation who advocate international standardization.
  4. 4. ADAPTED PRODUCTS Culturally unique with each market.
  5. 5. STANDARD PRODUCTS A single standard product produced for different kinds of market.
  6. 6. GLOBAL BRANDS Is the worldwide use of name, term, sign, symbol design or combination thereof intended to identify goods or services to differentiate them from competitors.
  7. 7. GLOBAL BRANDS Gives a company a uniform worldwide image. Enhances cost savings by attaching other products to the brand.
  8. 8. SUCCESSFUL BRANDS Most Valuable resource of the company. Fruits of advertising, goodwill, quality evaluation, product experience aka OBSTACLES.
  9. 9. A positive or negative influence of the country of manufacture has on consumers COUNTRY OF ORIGIN EFFECT
  10. 10. STEREO-TYPED COUNTRY OF ORIGIN PRODUCTS English Tea French Fashion Norwegian Salmon Italian Leather Mexican Tequila Japanese Electronics German Cars
  11. 11. Brands owned by retailers OWN BRANDS
  12. 12. Standardized Products vs Adapted Products =Study of Cultural Influences PRODUCTS AND CULTURE
  13. 13. How will the market react to the new Product? DIFFUSION OF INNOVATIONS
  14. 14. DEGREE OF NEWNESS
  15. 15. Congruent Innovation Nothing is perceived to change in the product. It’s purpose is practically the same.
  16. 16. Continuous Innovation Alterations are involved rather than creation of a new product.
  17. 17. Dynamically Continuous Innovation Done to fulfil the needs of the consumers.
  18. 18. Discontinuous Innovation Establishment of a new consumption pattern and the creation of previously unknown product.
  19. 19. ANALYSIS OF PRODUCT COMPONENTS
  20. 20. Core Component physical product. The platform that contains the essential technology and all its features.
  21. 21. Packaging Component the styles features, labelling, trademarks, brand name, quality, price and all aspects of the products’ package
  22. 22. Support Services Component Component-repair, maintenance, instructions, installations, warranties, deliveries and the availability of parts.
  23. 23. PRODUCT LIFE CYCLE AND ADAPTATION
  24. 24. A Presentation by CARLO MIGUEL A. NARBONETA

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