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Big Data 
The next big thing 
Carlo De Marchis www.deltatre.com 
Chief Product Officer
Big Data: The next big thing in sport
What is BIG DATA?
High-Volume
Data points: 
2.000 
Big Data points: 
2.000.000
High-Variety
High-Velocity
300 sensors 25MB of data per lap
Volume 
Variety 
Velocity 
What is BIG DATA?
Gather 
Analyse 
Intelligence
Optical Tracking 
Sensors 
Internet of things 
Gather data
Big Data: The next big thing in sport
Complex Systems 
Cloud 
Visualization 
Analyse data
Intepretation 
Rigorous 
The Why 
Provide Intelligence
Data 
Analysis 
Value
Athletes 
Media 
Fans
25% of players injured 
Predictive analytics 
2.2X outperform 
Athletes Performance
The smart use of technology 
does not de-humanize sport. 
Doping does.
Relevant data 
Editorial 
Visualization 
Media Storytelling
The smart use of technology 
does not kill broadcast. 
It gives users more choices.
On Venue 
On TV + Second Screen 
Digital Mobile Social 
Fans Experience
The smart use of technology 
does not alienate fans. 
It makes their experience frictionless.
Big Data: The next big thing in sport
Performance 
Storytelling 
Fans Experience
Big Data: The next big thing in sport
Connected 
Athletes 
Connected 
Broadcaster 
Connected 
Stadium 
Connected 
Fans 
Connected 
Brands
The connected everything
Big Data in the next 5/10 years?
A BIG opportunity beyond the buzzword

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Big Data: The next big thing in sport