MY NAME IS CARL OCAB <ul><li>People call me the “Kidblogger” </li></ul><ul><li>I’m 16-years old </li></ul><ul><li>I’m a Je...
MY STORY <ul><li>DISCLAIMER: I’m not really good at telling stories or “teaching” stuff so please bear with me </li></ul><...
<ul><li>I Gave VALUE and  </li></ul><ul><li>I MARKETED That Value </li></ul>
MAKE MONEY ONLINE WITH A 13-YEAR OLD <ul><li>www.CarlOcab.com </li></ul><ul><li>Share experiences on making money online <...
FRONTPAGE!
Rosalind Gardner Affiliate Marketing Guru http://netprofitstoday.com
July 2, 2007
August 20, 2007
Jack Humphrey Blog Marketing Expert http://jackhumphrey.com
Joel Christopher
Far East Broadcasting Company  (FEBC) 60th Anniversary University Of Santo  Tomas (UST)
Rotary Club Of Makati Guest Speaker Teaching Computer Students  About Blogging
Qtube, QTV Kablog, GMA 7
Bruce Lee
 
 
WHAT’S INSIDE <ul><li>Why your business should have a blog  </li></ul><ul><li>How to set-up your blog starting from scratc...
BLAHG. <ul><li>A blog is a website that is often updated with posts. </li></ul>
WHY YOUR BUSINESS SHOULD HAVE A BLOG <ul><li>It’s sweet </li></ul><ul><li>Gain visibility </li></ul><ul><li>Personal conne...
<ul><li>Share your company’s expertise </li></ul><ul><li>Get more clients </li></ul><ul><li>Search engine purposes </li></...
THE *SWEET* DUDES <ul><li>American Express  blogs.openforum.com </li></ul><ul><li>Bank of America  futurebanking.bankofame...
Bank Of America Boeing
FedEx Xerox
Wallmart Nike
HOW TO SETUP YOUR BLOG STARTING FROM SCRATCH <ul><li>Get a domain name  </li></ul><ul><ul><ul><li>Godaddy.com </li></ul></...
<ul><li>4.  Find a flexible theme and “personalize” it </li></ul><ul><ul><ul><li>WordPress.org/extend/themes </li></ul></u...
<ul><li>5. Capture leads, get an autoresponder </li></ul><ul><ul><ul><li>CarlOcab.com/k/GetResponse.php </li></ul></ul></ul>
<ul><li>6. Track your results, sign-up for a </li></ul><ul><li>web analytics </li></ul><ul><ul><ul><li>Google.com/Analytic...
<ul><li>7. Install plugins, setup RSS feeds </li></ul><ul><li>8. Start posting REAL content – the  </li></ul><ul><li>REAL ...
<ul><li>10. Socialize with other bloggers </li></ul><ul><ul><ul><li>Sneezers </li></ul></ul></ul><ul><ul><ul><li>Hire peop...
THE GTH (GOT TO HAVES) IN YOUR BLOG SETUP <ul><li>WIIFM </li></ul><ul><li>Autoresponder </li></ul><ul><li>About page </li>...
BEST WAYS TO GET TONS OF VISITORS TO YOUR BLOG <ul><li>Free </li></ul><ul><ul><li>Link baiting </li></ul></ul><ul><ul><ul>...
Lists
Contests
Interviews
<ul><ul><li>Socializing with other bloggers </li></ul></ul><ul><ul><li>Joint ventures </li></ul></ul><ul><ul><ul><li>Swap ...
<ul><li>Paid </li></ul><ul><ul><li>Pay per click advertising </li></ul></ul><ul><ul><ul><li>Google AdWords </li></ul></ul>...
GOOGLE SUPPRESSION ATTACK <ul><li>Why Google? </li></ul>Market share: 65%  Market share: 20%  Market share: 8%  Market sha...
<ul><li>Why would you consider a Google </li></ul><ul><li>Suppression Attack? </li></ul>
 
 
<ul><li>Factors that play in Search Engine  </li></ul><ul><li>Rankings ,  how Google ranks websites: </li></ul><ul><li>1. ...
<ul><li>3 fundamental components for Google  </li></ul><ul><li>suppression attack </li></ul><ul><li>Know what keywords you...
<ul><li>1. Own your .com, .net, and .org </li></ul><ul><li>2. Start new blogs  </li></ul><ul><li>3. Produce videos and upl...
<ul><li>4. Create PDF and Word documents then  </li></ul><ul><li>submit to document sharing sites. </li></ul><ul><ul><ul><...
<ul><li>6.  Claim your keyword  – use as anchor text </li></ul>
<ul><li>7. Post in Google’s favorite sites </li></ul><ul><ul><ul><li>http://www.squidoo.com </li></ul></ul></ul><ul><ul><u...
<ul><li>9. Tarantula tactic </li></ul><ul><ul><ul><li>Interlink the websites you made and point to your blog  </li></ul></...
<ul><li>10. Bookmark the posts of your blog and the  </li></ul><ul><li>posts you made in Google’s favorite sites </li></ul...
<ul><li>Remember: New content (articles, videos,  </li></ul><ul><li>and documents) and backlinks should be  </li></ul><ul>...
 
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Google Suppression Attack Lost Blogging Files

  1. 1. MY NAME IS CARL OCAB <ul><li>People call me the “Kidblogger” </li></ul><ul><li>I’m 16-years old </li></ul><ul><li>I’m a Jenius ™ (note to readers who downloaded the ppt, this I got from Frank Kern – kinda my book/video mentor  ) </li></ul>
  2. 2. MY STORY <ul><li>DISCLAIMER: I’m not really good at telling stories or “teaching” stuff so please bear with me </li></ul><ul><li>Internet 10-years old </li></ul><ul><li>Blogging 13-years old </li></ul><ul><li>Got all my blogs deleted by Google </li></ul><ul><li>The “LIGHT BULB” moment </li></ul>
  3. 3. <ul><li>I Gave VALUE and </li></ul><ul><li>I MARKETED That Value </li></ul>
  4. 4. MAKE MONEY ONLINE WITH A 13-YEAR OLD <ul><li>www.CarlOcab.com </li></ul><ul><li>Share experiences on making money online </li></ul><ul><li>Goal: Hit the frontpage of Google for the keyword “make money online” </li></ul>
  5. 5. FRONTPAGE!
  6. 6. Rosalind Gardner Affiliate Marketing Guru http://netprofitstoday.com
  7. 7. July 2, 2007
  8. 8. August 20, 2007
  9. 9. Jack Humphrey Blog Marketing Expert http://jackhumphrey.com
  10. 10. Joel Christopher
  11. 11. Far East Broadcasting Company (FEBC) 60th Anniversary University Of Santo Tomas (UST)
  12. 12. Rotary Club Of Makati Guest Speaker Teaching Computer Students About Blogging
  13. 13. Qtube, QTV Kablog, GMA 7
  14. 14. Bruce Lee
  15. 17. WHAT’S INSIDE <ul><li>Why your business should have a blog </li></ul><ul><li>How to set-up your blog starting from scratch </li></ul><ul><li>The GTH (got to haves) in your blog setup </li></ul><ul><li>Best ways to get tons of visitors to your blog </li></ul><ul><li>Google suppression attack </li></ul>
  16. 18. BLAHG. <ul><li>A blog is a website that is often updated with posts. </li></ul>
  17. 19. WHY YOUR BUSINESS SHOULD HAVE A BLOG <ul><li>It’s sweet </li></ul><ul><li>Gain visibility </li></ul><ul><li>Personal connection </li></ul><ul><li>“ The Future of PR is Participation, </li></ul><ul><li>Not Pitching” –Steve Rubel </li></ul>
  18. 20. <ul><li>Share your company’s expertise </li></ul><ul><li>Get more clients </li></ul><ul><li>Search engine purposes </li></ul><ul><li>It’s low cost </li></ul>
  19. 21. THE *SWEET* DUDES <ul><li>American Express blogs.openforum.com </li></ul><ul><li>Bank of America futurebanking.bankofamerica.com </li></ul><ul><li>Chevron chevron.com/wpc/blog </li></ul><ul><li>Cisco Systems blogs.cisco.com/gov </li></ul><ul><li>Coca Cola coca-colaconversations.com </li></ul><ul><li>FedEx citizenshipblog.fedex.designcdt.com </li></ul><ul><li>Johnson & Johnson jnjbtw.com </li></ul><ul><li>McDonald's Corporation crmcdonalds.com/publish/csr/home/_blog.html </li></ul><ul><li>Nike nsidenikerunning.nike.com </li></ul><ul><li>Proctor & Gamble childrensafedrinkingwater.typepad.com/pgsafewater </li></ul><ul><li>Southwest Airlines blogsouthwest.com </li></ul><ul><li>Wal-Mart Stores checkoutblog.com </li></ul><ul><li>Xerox Corporation blogs.xerox.com </li></ul>
  20. 22. Bank Of America Boeing
  21. 23. FedEx Xerox
  22. 24. Wallmart Nike
  23. 25. HOW TO SETUP YOUR BLOG STARTING FROM SCRATCH <ul><li>Get a domain name </li></ul><ul><ul><ul><li>Godaddy.com </li></ul></ul></ul><ul><li>Find a reliable web host </li></ul><ul><ul><ul><li>CarlOcab.com/k/MediaTemple.php </li></ul></ul></ul><ul><li>Install blog software </li></ul><ul><ul><ul><li>WordPress.org </li></ul></ul></ul>
  24. 26. <ul><li>4. Find a flexible theme and “personalize” it </li></ul><ul><ul><ul><li>WordPress.org/extend/themes </li></ul></ul></ul><ul><ul><ul><li>premiumthemes.net </li></ul></ul></ul><ul><ul><ul><li>ultimatebloggingtheme.com </li></ul></ul></ul>
  25. 27. <ul><li>5. Capture leads, get an autoresponder </li></ul><ul><ul><ul><li>CarlOcab.com/k/GetResponse.php </li></ul></ul></ul>
  26. 28. <ul><li>6. Track your results, sign-up for a </li></ul><ul><li>web analytics </li></ul><ul><ul><ul><li>Google.com/Analytics </li></ul></ul></ul>
  27. 29. <ul><li>7. Install plugins, setup RSS feeds </li></ul><ul><li>8. Start posting REAL content – the </li></ul><ul><li>REAL challenge </li></ul><ul><ul><ul><li>Hire writers </li></ul></ul></ul><ul><ul><ul><li>Write articles </li></ul></ul></ul><ul><li>9. Drive Traffic </li></ul><ul><ul><ul><li>Bought </li></ul></ul></ul><ul><ul><ul><li>Referral </li></ul></ul></ul><ul><ul><ul><li>Search </li></ul></ul></ul><ul><ul><ul><li>Direct </li></ul></ul></ul>
  28. 30. <ul><li>10. Socialize with other bloggers </li></ul><ul><ul><ul><li>Sneezers </li></ul></ul></ul><ul><ul><ul><li>Hire people to contact bloggers </li></ul></ul></ul><ul><ul><ul><li>Hire people to guest write on other blogs </li></ul></ul></ul><ul><ul><ul><li>Hire people to comment on other blogs </li></ul></ul></ul>
  29. 31. THE GTH (GOT TO HAVES) IN YOUR BLOG SETUP <ul><li>WIIFM </li></ul><ul><li>Autoresponder </li></ul><ul><li>About page </li></ul><ul><li>Contact details </li></ul><ul><li>Industry news </li></ul><ul><li>Free content (this is where you sell yourself) </li></ul><ul><li>Plugins </li></ul>
  30. 32. BEST WAYS TO GET TONS OF VISITORS TO YOUR BLOG <ul><li>Free </li></ul><ul><ul><li>Link baiting </li></ul></ul><ul><ul><ul><li>Lists </li></ul></ul></ul><ul><ul><ul><li>Controversial </li></ul></ul></ul><ul><ul><ul><li>Challenge the norm or authority </li></ul></ul></ul><ul><ul><ul><li>Contests </li></ul></ul></ul><ul><ul><ul><li>Interviews </li></ul></ul></ul>
  31. 33. Lists
  32. 34. Contests
  33. 35. Interviews
  34. 36. <ul><ul><li>Socializing with other bloggers </li></ul></ul><ul><ul><li>Joint ventures </li></ul></ul><ul><ul><ul><li>Swap email broadcasts </li></ul></ul></ul><ul><ul><ul><li>Exchange links </li></ul></ul></ul><ul><ul><ul><li>Write for each other </li></ul></ul></ul><ul><ul><li>Search engine optimization </li></ul></ul><ul><ul><li>Blog commenting </li></ul></ul><ul><ul><li>Video marketing </li></ul></ul>
  35. 37. <ul><li>Paid </li></ul><ul><ul><li>Pay per click advertising </li></ul></ul><ul><ul><ul><li>Google AdWords </li></ul></ul></ul><ul><ul><li>Banner advertising </li></ul></ul>
  36. 38. GOOGLE SUPPRESSION ATTACK <ul><li>Why Google? </li></ul>Market share: 65% Market share: 20% Market share: 8% Market share: 65% Market share: 20% Market share: 65% Market share: 20% Market share: 65% Market share: 20% Market share: 65% Market share: 8% Market share: 20% Market share: 65%
  37. 39. <ul><li>Why would you consider a Google </li></ul><ul><li>Suppression Attack? </li></ul>
  38. 42. <ul><li>Factors that play in Search Engine </li></ul><ul><li>Rankings , how Google ranks websites: </li></ul><ul><li>1. On-Page Factors – What you do on your website </li></ul><ul><li>2. Off-Page Factors - Links pointing to your website </li></ul><ul><ul><ul><li>Quality of the links </li></ul></ul></ul><ul><ul><ul><li>Anchor text </li></ul></ul></ul>
  39. 43. <ul><li>3 fundamental components for Google </li></ul><ul><li>suppression attack </li></ul><ul><li>Know what keywords you intend to dominate </li></ul><ul><li>Produce content on multiple sites, especially sites that Google loves </li></ul><ul><li>Optimize the pages with content & links to achieve rankings </li></ul>
  40. 44. <ul><li>1. Own your .com, .net, and .org </li></ul><ul><li>2. Start new blogs </li></ul><ul><li>3. Produce videos and upload to video sites </li></ul><ul><ul><ul><li>http://www.viddler.com </li></ul></ul></ul><ul><ul><ul><li>http://www.metacafe.com </li></ul></ul></ul><ul><ul><ul><li>http://www.youtube.com </li></ul></ul></ul><ul><ul><ul><li>http://www.CarlOcab.com/k/TrafficGeyser - this baby uploads your video to all A class video sites, pretty sweet tool </li></ul></ul></ul>
  41. 45. <ul><li>4. Create PDF and Word documents then </li></ul><ul><li>submit to document sharing sites. </li></ul><ul><ul><ul><li>http://www.gazhoo.com </li></ul></ul></ul><ul><ul><ul><li>http://www.docstoc.com </li></ul></ul></ul><ul><ul><ul><li>http://www.scribd.com </li></ul></ul></ul><ul><li>5. Have your blog reviewed by </li></ul><ul><li>authoritative bloggers </li></ul>
  42. 46. <ul><li>6. Claim your keyword – use as anchor text </li></ul>
  43. 47. <ul><li>7. Post in Google’s favorite sites </li></ul><ul><ul><ul><li>http://www.squidoo.com </li></ul></ul></ul><ul><ul><ul><li>http://www.hubpages.com </li></ul></ul></ul><ul><ul><ul><li>http://www.wordpress.com </li></ul></ul></ul><ul><ul><ul><li>http://www.slideshare.net </li></ul></ul></ul><ul><li>8. Create your own Wiki </li></ul><ul><ul><ul><li>http://www.wetpaint.com </li></ul></ul></ul>
  44. 48. <ul><li>9. Tarantula tactic </li></ul><ul><ul><ul><li>Interlink the websites you made and point to your blog </li></ul></ul></ul>
  45. 49. <ul><li>10. Bookmark the posts of your blog and the </li></ul><ul><li>posts you made in Google’s favorite sites </li></ul><ul><ul><ul><li>http://www.socialmarker.com </li></ul></ul></ul><ul><ul><ul><li>http://www.socialmarking.com </li></ul></ul></ul><ul><ul><ul><li>http://www.onlywire.com – paid </li></ul></ul></ul><ul><li>11. Monitor </li></ul><ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul></ul><ul><ul><ul><li>http://www.whostalkin.com </li></ul></ul></ul>
  46. 50. <ul><li>Remember: New content (articles, videos, </li></ul><ul><li>and documents) and backlinks should be </li></ul><ul><li>added consistently to every page you want </li></ul><ul><li>ranked. </li></ul>
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