World Usability Day 13. November 2008 Carlo Velten Social Search Suchstrategien durch Interaktion und Semantik

Find-ability

Search Facts 1 hour daily search time 60-100 searches a day 28 billion Google searches a month Information overload costs: $650 billion (IORG, Basex 2008)

1 hour daily search time

60-100 searches a day

28 billion Google searches a month

Information overload costs: $650 billion (IORG, Basex 2008)

Usability Data Interaction

Usability & Interfaces

The world as we know it.

Diversity of search

Diversity of search

Diversity of search

Diversity of search

Diversity of search

Diversity of search

Hypothesis: Recommendations will replace keywords.

vs.

Data & Semantics

Understand what is inside!

Form Meaning

married to got funding from founder of Linked data with meaning

Mark Lombardi leads the way…

Linked data with meaning

Social Interactions & Engagement

Search is solitary experience!

Trusted circles determine relevance

Share with whom you care

Qitera Social Search

Save Save and collect important stuff with just one click Organize content by “real topics” or projects Share Share and collaborate in “trusted circles” Non-distracting (“attention management”) Search and Discover Fast search by personal index Recommendations through social circles and semantic analysis Qitera core functionality

Save

Save and collect important stuff with just one click

Organize content by “real topics” or projects

Share

Share and collaborate in “trusted circles”

Non-distracting (“attention management”)

Search and Discover

Fast search by personal index

Recommendations through social circles and semantic analysis

Social Circle Semantic Analysis Social Search aka “ Social Computer” Trust Context Qitera Search - Social and Semantic

Vision: Re-Graph the Web Topics are more than tags – they are social objects that fuel interactions among users. creates Topic: My new Car shares re-shares re-shares contributes Topic: School Project Viral Marketing creates contributes re-shares shares

Topics are more than tags – they are social objects that fuel interactions among users.

Thank You!

Carlo Velten Founder Qitera GmbH Königstor 23 D-34117 Kassel 0561-7664355-0 [email_address]