Qitera Social Search Nov 2008
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Qitera Social Search Nov 2008

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presentation at world usability day regarding new generation search usability

presentation at world usability day regarding new generation search usability

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Qitera Social Search Nov 2008 Qitera Social Search Nov 2008 Presentation Transcript

  • World Usability Day 13. November 2008 Carlo Velten Social Search Suchstrategien durch Interaktion und Semantik
  •  
  • Find-ability
  • Search Facts
    • 1 hour daily search time
    • 60-100 searches a day
    • 28 billion Google searches a month
    • Information overload costs: $650 billion (IORG, Basex 2008)
  •  
  • Usability Data Interaction
  • Usability & Interfaces
  •  
  • The world as we know it.
  • Diversity of search
  • Diversity of search
  • Diversity of search
  • Diversity of search
  • Diversity of search
  • Diversity of search
  • Hypothesis: Recommendations will replace keywords.
  • vs.
  • Data & Semantics
  • Understand what is inside!
  • Form Meaning
  • married to got funding from founder of Linked data with meaning
  • Mark Lombardi leads the way…
  • Linked data with meaning
  • Social Interactions & Engagement
  • Search is solitary experience!
  • Trusted circles determine relevance
  • Share with whom you care
  • Qitera Social Search
    • Save
      • Save and collect important stuff with just one click
      • Organize content by “real topics” or projects
    • Share
      • Share and collaborate in “trusted circles”
      • Non-distracting (“attention management”)
    • Search and Discover
      • Fast search by personal index
      • Recommendations through social circles and semantic analysis
    Qitera core functionality
  • Social Circle Semantic Analysis Social Search aka “ Social Computer” Trust Context Qitera Search - Social and Semantic
  • Vision: Re-Graph the Web
    • Topics are more than tags – they are social objects that fuel interactions among users.
    creates Topic: My new Car shares re-shares re-shares contributes Topic: School Project Viral Marketing creates contributes re-shares shares
  • Thank You!
  • Carlo Velten Founder Qitera GmbH Königstor 23 D-34117 Kassel 0561-7664355-0 [email_address]