Blogging for Business @ Social Media Breakfast Maine

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This is what my presentation was supposed to look like at Friday's Social Media Breakfast.

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  • Blogging for Business @ Social Media Breakfast Maine

    1. 1. LearnMore@CarlNatale.com How to Make Content Work for You Blogging for Business January 28, 2011
    2. 2. LearnMore@CarlNatale.com How to Make Content Work for You I’m a Blogger •CarlNatale.com •Expensiccino.com •WorkAwesome.com •@CarlNatale •@CarlonBlogging
    3. 3. LearnMore@CarlNatale.com How to Make Content Work for You And You’re Not a Blogger Advice for non-writers Who don’t have a lot of time But want to build their businesses
    4. 4. LearnMore@CarlNatale.com How to Make Content Work for You Why We Buy Improve our lives Make things better Fix our problems
    5. 5. LearnMore@CarlNatale.com How to Make Content Work for You Write an Instruction Manual
    6. 6. LearnMore@CarlNatale.com How to Make Content Work for You Guidelines What is your brand?
    7. 7. LearnMore@CarlNatale.com How to Make Content Work for You Guidelines What is your brand? It’s all about your audience
    8. 8. LearnMore@CarlNatale.com How to Make Content Work for You Guidelines What is your brand? It’s all about your audience Personal vs. personality
    9. 9. LearnMore@CarlNatale.com How to Make Content Work for You Good Enough is Quality Learn how to use apostrophe’s Spell correctlee Get you’re homonyms write Avoid run-on sentences. But don’t be afraid of short, simple sentences.
    10. 10. LearnMore@CarlNatale.com How to Make Content Work for You How Often Should You Blog? Posts Content Traffic “Quality” Attention + Spans -
    11. 11. LearnMore@CarlNatale.com How to Make Content Work for You If You Blog Less... Posts Focus UPW $ + -
    12. 12. LearnMore@CarlNatale.com How to Make Content Work for You How Long Should the Post Be? Words Technical “Quality” Attention + Nature Spans -
    13. 13. LearnMore@CarlNatale.com How to Make Content Work for You Finding Ideas & Inspiration Free consultations Email Trade publications Reader comments on blog LinkedIn Answers Quora?
    14. 14. LearnMore@CarlNatale.com How to Make Content Work for You Notebooks Evernote Google Docs Draft status for your blog Deadtree versions
    15. 15. LearnMore@CarlNatale.com How to Make Content Work for You How Outlines Can Create Time Use nouns & verbs in subtitles • Make them tweetable • They can work as titles for new posts How to repurpose content • Reuse outlines for speeches • Combine blog posts into white paper Split into segments • Record for video and audio • Repurpose for social media
    16. 16. LearnMore@CarlNatale.com How to Make Content Work for You Now You Have a Content Strategy Content
    17. 17. LearnMore@CarlNatale.com How to Make Content Work for You Why Should You Blog? Blogs are like bacon (SEO) You will become an expert Blogs become a referral engine Your customers will be more loyal
    18. 18. LearnMore@CarlNatale.com How to Make Content Work for You Why Shouldn’t You Blog? None of this matters unless you can convert

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