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The Future of Talent Attraction
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The Future of Talent Attraction

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This presentation was given at the Social Media in HR Summit 2012 in Dublin. …

This presentation was given at the Social Media in HR Summit 2012 in Dublin.
It shares the current state of digital media and social Media in Talent Attraction and Recruiting and takes a glimpse a what the future could look like.

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  • 1. The future of Talent Attraction From 1.0 to 3.0Christoph Fellinger, Beiersdorf AG – Social Media in HR Summit, Dublin, 27-28 September 2012
  • 2. Talent Attraction on a timeline Mobile, Location Campus Recruiting, Based Marketing, Corporate Websites… Social Gaming… 1990 2012 2008 2015 and beyond Business Games, Big Data, Targetting, Social Media, SEO… Augmented Reality…TALENT ATTRACTION 1.0 2.0 2.0+ 3.0Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 3. If Talent Attraction 1.0 is … Internships Career Fairs On Campus Inhouse Events Public Relations Advertising Corporate WebsiteChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 4. TRATEGY ...then Talent Attraction 2.0 is: Internships Career Fairs On Campus INTEGRATIONInhouse Events Public Relations Advertising ONLINE + OFFLINE Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 5. Today: Talent Attraction 2.0Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 6. Offline/Online IntegrationChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 7. Website.Classic + Mobile. Companies with mobile Career pages: 22% *potentialpark OTaC study 2012Chr. Fellinger, Beiersdorf AG, Talent Relationship Managementwww.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  • 8. Website.Controlling. • How many Visits? • Page Views? • What referrers? • Exit pages?Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 9. Search Engine OptimizationChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 10. Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 11. traineeChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 12. 271% Website Visits on target page of graduate trainee programChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 13. Social Media.Storytelling. Success Factors: • Clear messaging • Channel strategy • Editorial plan • Cross promotionChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 14. Offline/Online Integration.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 15. Leveraging the networkChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 16. Social Media.Community ManagementChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 17. Social Media.Community ManagementChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 18. Talent Attraction 2.0+ • Location Based Services • Social GamingChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 19. location based servicesChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 20. location based servicesChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 21. Social Gaming.fliplife.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 22. Social Gaming.Facebook Apps. www.youtube.com/watch?v=1cGGk0eaxUgChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 23. Talent Attraction 3.0 • Big Data & Targetting • Augmented RealityChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 24. Big Data Analyzing and combining data of what your target group… •Reads  Plays •Watches Comments on •Likes  Texts •Buys  Says …and where and how they do it.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management Pict. credit: www.saffrontech.com/2012/04/06/gartner-big-value-analyzing-diverse-data/
  • 25. TargettingChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 26. In-Game advertisingChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 27. Augmented Reality.Today.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 28. AR 2012. Print enhancement.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 29. Augmented Reality.Next Generation.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 30. Augmented Reality.Part of life. http://www.youtube.com/watch?v=9c6W4CCU9M4&hd=1Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  • 31. Thank you! Questions? Christoph.Fellinger@Beiersdorf.com Blog: RecruitingGenerationY.comChr. Fellinger, Beiersdorf AG, Talent Relationship Management