This presentation was given at the Social Media in HR Summit 2012 in Dublin. It shares the current state of digital media and social Media in Talent Attraction and Recruiting and takes a glimpse a what the future could look like.
Website.Classic + Mobile. Companies with mobile Career pages: 22% *potentialpark OTaC study 2012Chr. Fellinger, Beiersdorf AG, Talent Relationship Managementwww.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
Website.Controlling. • How many Visits? • Page Views? • What referrers? • Exit pages?Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
Talent Attraction 3.0 • Big Data & Targetting • Augmented RealityChr. Fellinger, Beiersdorf AG, Talent Relationship Management
Big Data Analyzing and combining data of what your target group… •Reads Plays •Watches Comments on •Likes Texts •Buys Says …and where and how they do it.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management Pict. credit: www.saffrontech.com/2012/04/06/gartner-big-value-analyzing-diverse-data/