The future of            Talent Attraction                             From 1.0 to 3.0Christoph Fellinger, Beiersdorf AG –...
Talent Attraction on a timeline                                                                                     Mobile...
If Talent Attraction 1.0 is …                                                                   Internships               ...
TRATEGY                  ...then Talent Attraction 2.0 is:                                                                ...
Today: Talent Attraction 2.0Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
Offline/Online IntegrationChr. Fellinger, Beiersdorf AG, Talent Relationship Management
Website.Classic + Mobile.                                                                                                 ...
Website.Controlling.         • How many Visits?                                     • Page Views?         • What referrers...
Search Engine OptimizationChr. Fellinger, Beiersdorf AG, Talent Relationship Management
Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
traineeChr. Fellinger, Beiersdorf AG, Talent Relationship Management
271%                 Website Visits                on target page of                graduate trainee                    pr...
Social Media.Storytelling.                                                                Success Factors:                ...
Offline/Online Integration.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
Leveraging                                                                the networkChr. Fellinger, Beiersdorf AG, Talent...
Social Media.Community ManagementChr. Fellinger, Beiersdorf AG, Talent Relationship Management
Social Media.Community ManagementChr. Fellinger, Beiersdorf AG, Talent Relationship Management
Talent Attraction 2.0+        • Location Based Services        • Social GamingChr. Fellinger, Beiersdorf AG, Talent Relati...
location based servicesChr. Fellinger, Beiersdorf AG, Talent Relationship Management
location based servicesChr. Fellinger, Beiersdorf AG, Talent Relationship Management
Social Gaming.fliplife.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
Social Gaming.Facebook Apps.                                                                www.youtube.com/watch?v=1cGGk0...
Big Data                                                      Analyzing and combining data of                             ...
TargettingChr. Fellinger, Beiersdorf AG, Talent Relationship Management
In-Game advertisingChr. Fellinger, Beiersdorf AG, Talent Relationship Management
Augmented Reality.Today.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
AR 2012. Print enhancement.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
Augmented Reality.Next Generation.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
Augmented Reality.Part of life.                                                                http://www.youtube.com/watc...
Thank you! Questions?                                                                Christoph.Fellinger@Beiersdorf.com   ...
The Future of Talent Attraction
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The Future of Talent Attraction

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This presentation was given at the Social Media in HR Summit 2012 in Dublin.
It shares the current state of digital media and social Media in Talent Attraction and Recruiting and takes a glimpse a what the future could look like.

Published in: Business

Transcript of "The Future of Talent Attraction"

  1. 1. The future of Talent Attraction From 1.0 to 3.0Christoph Fellinger, Beiersdorf AG – Social Media in HR Summit, Dublin, 27-28 September 2012
  2. 2. Talent Attraction on a timeline Mobile, Location Campus Recruiting, Based Marketing, Corporate Websites… Social Gaming… 1990 2012 2008 2015 and beyond Business Games, Big Data, Targetting, Social Media, SEO… Augmented Reality…TALENT ATTRACTION 1.0 2.0 2.0+ 3.0Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  3. 3. If Talent Attraction 1.0 is … Internships Career Fairs On Campus Inhouse Events Public Relations Advertising Corporate WebsiteChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  4. 4. TRATEGY ...then Talent Attraction 2.0 is: Internships Career Fairs On Campus INTEGRATIONInhouse Events Public Relations Advertising ONLINE + OFFLINE Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  5. 5. Today: Talent Attraction 2.0Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  6. 6. Offline/Online IntegrationChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  7. 7. Website.Classic + Mobile. Companies with mobile Career pages: 22% *potentialpark OTaC study 2012Chr. Fellinger, Beiersdorf AG, Talent Relationship Managementwww.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  8. 8. Website.Controlling. • How many Visits? • Page Views? • What referrers? • Exit pages?Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  9. 9. Search Engine OptimizationChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  10. 10. Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  11. 11. traineeChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  12. 12. 271% Website Visits on target page of graduate trainee programChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  13. 13. Social Media.Storytelling. Success Factors: • Clear messaging • Channel strategy • Editorial plan • Cross promotionChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  14. 14. Offline/Online Integration.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  15. 15. Leveraging the networkChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  16. 16. Social Media.Community ManagementChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  17. 17. Social Media.Community ManagementChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  18. 18. Talent Attraction 2.0+ • Location Based Services • Social GamingChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  19. 19. location based servicesChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  20. 20. location based servicesChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  21. 21. Social Gaming.fliplife.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  22. 22. Social Gaming.Facebook Apps. www.youtube.com/watch?v=1cGGk0eaxUgChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  23. 23. Talent Attraction 3.0 • Big Data & Targetting • Augmented RealityChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  24. 24. Big Data Analyzing and combining data of what your target group… •Reads  Plays •Watches Comments on •Likes  Texts •Buys  Says …and where and how they do it.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management Pict. credit: www.saffrontech.com/2012/04/06/gartner-big-value-analyzing-diverse-data/
  25. 25. TargettingChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  26. 26. In-Game advertisingChr. Fellinger, Beiersdorf AG, Talent Relationship Management
  27. 27. Augmented Reality.Today.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  28. 28. AR 2012. Print enhancement.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  29. 29. Augmented Reality.Next Generation.Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  30. 30. Augmented Reality.Part of life. http://www.youtube.com/watch?v=9c6W4CCU9M4&hd=1Chr. Fellinger, Beiersdorf AG, Talent Relationship Management
  31. 31. Thank you! Questions? Christoph.Fellinger@Beiersdorf.com Blog: RecruitingGenerationY.comChr. Fellinger, Beiersdorf AG, Talent Relationship Management

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