Facebook. Pretty much every panel at SXSW will be talking about it to some degree, and you know how valuable and vital it can be to a musical career and a musician's connection to fans. But just having an account isn't enough, and today there are unspoken rules and powerful tools that you can harness with Facebook. How do you get noticed? How do they differ? What are the best ways to connect without annoying fans? This presentation explores social marketing best practices, tailored to Facebook, in particular addressing the changes to Timeline.