Special events in the 21st century

  • 284 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
284
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Special Events 2.0 Practical Uses of Technology in the Special Event Arena Presented by Carlita Pitts
  • 2. TRADITIONS
    • Mail
    • Phone
    • Email
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  • 3. ASTONISHING STATS
    • 83% of organizations currently are using one or more digital tools to market and execute their events, although most are not yet using those tools to their full potential.
    • 66% plan to incorporate more digital tools and experiences into future events.
    • Social networks — Facebook (67%), Twitter (54%) and LinkedIn (48%) —
    • are the most common digital tools employed by organizations.
      • 69% of which cited shifting attendee behavior as the reason they are incorporating digital tools into their events.
    • 18% of organizations have hired someone to manage their digital efforts.
    • 18% of organizations are seeing cost-savings from using social networks.
    • 33% of organizations have been able to reduce their use of direct mail because of social media.
    • 28% of organizations plan to use digital event platforms and other event-centric technologies in the coming year.
    • 70% of organizations are actively producing, considering or interested in pursuing virtual events.
    • * Champion Exposition Services, Online Social Media Survey (October, 2009)
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  • 4. ASTONISHING STATS
    • Facebook
    • More than 400 million active users.
    • 60 million activate their statuses each day.
    • 5 billion pieces of content (event invitations, photos, news, web links, & notes).
    • More than 100 million users use Facebook through their cell phone.
    • The 55+ age group is the fastest growing group and make up 10% of the popu;ation.
    • The 35 – 54 age group makes up 29% of the population and is the second fastest
    • growing group.
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  • 5. ASTONISHING STATS
    • Twitter
    • 75 million users.
    • Largest group 35-49 and make up 41.7% of the population.
    • 25-34 is the second largest group and make up 19.6% of the population.
    • Most people “tweet” from their mobile phones.
    • Celebrity “tweets” prompted significant increase in unique visitors in 2009.
  • 6. WHAT DOES THIS ALL MEAN?
    • If you are not convinced social media will impact your event, take a look at a few reasons WHY you might want to look closer:
    • Create Buzz.
    • Boost Registration Numbers.
    • Community/Connect People.
    • Attract Sponsors / Exhibitors.
    • Create Relevant Content.
    • Feedback.
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  • 7.
    • Connect People
    • Showcase photos and videos of events
      • Website
    • Provide a platform to broadcast live from
    • events
      • Live stream video
      • Collect Tweets/Hash tags#
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  • 8.
    • Digital Invites
    • Custom Micro-Sites
    • Interactivity
    • Registration
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  • 9.
    • Digital invitations
    • Mobile Website
    • Google Maps
    • Widgets
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  • 10. TOP SOCIAL MEDIA EVENT APPS (AND HOW TO USE THEM)
    • Invitation Platforms
    • Doodle.com
    • Twitvite.com
    • Organization
    • Wiki’s
    • Google Maps
    • Slideshare
    • Online Marketing
    • Facebook Events
    • Ustream
    • Twitter
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  • 11.
    • Conversation Tracking
    • Visibletweets.com
    • Twitterfall.com
    • Full Featured Event Planning
    • Eventbrite.com
    • Amiando.com
    • Photo Sharing
    • Flickr (on most cell phones)
    • Facebook
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  • 12. THE FUTURE
  • 13. THE FUTURE
    • Mobile Applications
    • Text rsvp’s
    • Live Events via Video Conferencing
    • Skype
    • Gchat
    • Toxbox
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION
  • 14. QUESTIONS??
    • Thank You!!
    • Email Me!
    • [email_address]
    • Friend me on Facebook!!
    • Carlita Pitts
    COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION