Vizeum Strategy Team UpdateNovember 2011Sarah LoganIndustry Head, AgencyCarli MillerIndustry Manager, Agency
Why work with Google?                        2
The world‟s biggest & most honest focus group                                                Google Confidential and Propr...
We have some unique Insight tools..                                      Google Confidential and Proprietary
And an accompanying blog…                            Google Confidential and Proprietary
Firestarters: a new type of Google eventLsNew, quarterly event for senior planners•    Hosted by Google, at CSG but the ag...
Not to mention lots of products to develop ideas with                                                    Google Confidenti...
Useful Resources                   8
5 cool things…..                   Google Confidential and Proprietary
Maybe the best ads are just answers                                      Google Confidential and Proprietary
Get the best out of mobile Apps with AppGalaxy                                                 Google Confidential and Pro...
Google Insights YouTube Channel “Bounce rate is when someone gets to your site, pukes and leaves”                    Onlin...
And we‟re continually innovating                                   1
Google+ reached 10 Million users in 2 weeks,     20 Million users in 3 Weeks and 25 Million       after a month, all whils...
The Google+ project                      Google Confidential and Proprietary
Will.I.am backstage Hangout                              Google Confidential and Proprietary
Hangouts - Now on mobile                                                         1                           Google Confid...
Hangouts - On Air (broadcast)                                                              1                              ...
Hangouts with extras (pro)                                                           1                             Google ...
www.google.com                                               20                 Google Confidential and Proprietary
Google + Ripples                   Google Confidential and Proprietary
Chrome Experiments                     Google Confidential and Proprietary
Search Updates                 2
90%of Brits aged 25 to 34 made anonline purchase    last yearSource: Guardian (Sep. 2011)   Google Confidential and Propri...
Search is now desktop, mobile and tablet…We are launching a new Google Search UI fortablet devices. In turn, weve refreshe...
Voice Actions                Google Confidential and Proprietary
YouTube – What’s new?                        2
YouTube achieved record                                                  reach figures of                                 ...
YouTube/movies                 Google Confidential and Proprietary
Branded Programs                   Google Confidential and Proprietary
Promoted Videos On YouTube Mobile SiteLater this week, Promoted Videos willlaunch on m.youtube.com search results inall co...
GDN: Dynamic Remarketing Ads                                       All by usingReengage               Dynamically    your ...
Lionsgate Conan Case StudyLionsgate ran a YouTube Masthead followed by GDN activity (£5k) the following day.The GDN activi...
GDN CTR: Today it’s 6x                                                                   GOOGLE DISPLAY NETWORK           ...
And 8x for Keyword Contextual                                                          0.57%                              ...
BetaIn Slate Pre-roll Beta  Overview:  Target users on YouTube prior to  watching long-form content and  movies.  Users ge...
YouTube – Getting the best out of the platform                                             3
Build emotion through content - Simple yet hugelyeffective                                                    Google Confi...
Harnessing social to generate great content                                              Google Confidential and Proprietary
Or take advantage of existing content                                        Google Confidential and Proprietary
How can you actively encourageengagement on a product like …… Hoummus                                 Google Confidential ...
Google Confidential and Proprietary
Google Confidential and Proprietary
But do ALL of your users need to actively engage?Power UsersDeeply engaged and   Casualthirsty for statusthrough ‘creation...
Mobile         4
UK Household Ownership of Smartphones went from 36% in April to…                                                   41%    ...
Retailers could collectively be losing£500m a year, by failing to keep website and         smartphone apps up to date     ...
Mobile will represent 17% of queries for store  locators and „last minute gifts‟ by the end of 2011               50%     ...
Mobile will be a key driver of consumer festive spend                                                35% of UK shoppers pl...
Our Mobile Planet                    Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Vizeum Strategy Team UpdateNovember 2011Sarah LoganIndustry Head, AgencyCarli MillerIndustry Manager, Agency
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  • http://www.google.com/ads/answers/
  • http://www.youtube.com/user/thinkvoices#p/u/17/0SaaCd6WQcM
  • Example – Williami am Example – Ford launch
  • - Brands like “Nexus” or many of you might know it as “the Google phone” can bring their identity to the Google+ platform and start building relationships, sharing content, and developing an audience in new ways.- Brands will function a lot like people do. They can be placed in a Circle, reciprocate by adding people to Circles, share photos, videos, and content. They can be mentioned in posts, join the conversation and even hangout face to face with customers.
  • http://googlemobile.blogspot.com/2011/09/introducing-voice-actions-for-android.html
  • http://www.youtube.com/moviesThe new Films experience brings the ability to rent content from major movie studios alongside paid and free content from a variety of other YouTube partners. It comes complete with a new premium browse experience and many other other features on YouTube, as well as powering Movies for Android Market.
  • REGIONS: EMEA & NAINFO: Mostly applicable to Retail vertical, clients must have an active Google Merchant Center Feed, ecommerce site, and ability to place new pixels.
  • http://www.ourmobileplanet.com/
  • Vizeum strategy team update nov 2011.pptx 2

    1. 1. Vizeum Strategy Team UpdateNovember 2011Sarah LoganIndustry Head, AgencyCarli MillerIndustry Manager, Agency
    2. 2. Why work with Google? 2
    3. 3. The world‟s biggest & most honest focus group Google Confidential and Proprietary
    4. 4. We have some unique Insight tools.. Google Confidential and Proprietary
    5. 5. And an accompanying blog… Google Confidential and Proprietary
    6. 6. Firestarters: a new type of Google eventLsNew, quarterly event for senior planners• Hosted by Google, at CSG but the agenda set by industry luminaries• Presentations + „unconference‟ discussion + drinks• Topics so far have included „real time planning‟, design thinking in planning‟ and „the agency o/s of the future‟• Vizeum delegates - and speaker(s) - welcome..• Big plans for 2012: potential „NYLON‟ UK vs. US international version… Google Confidential and Proprietary
    7. 7. Not to mention lots of products to develop ideas with Google Confidential and Proprietary
    8. 8. Useful Resources 8
    9. 9. 5 cool things….. Google Confidential and Proprietary
    10. 10. Maybe the best ads are just answers Google Confidential and Proprietary
    11. 11. Get the best out of mobile Apps with AppGalaxy Google Confidential and Proprietary
    12. 12. Google Insights YouTube Channel “Bounce rate is when someone gets to your site, pukes and leaves” Online Checkout in real life Google Confidential and Proprietary
    13. 13. And we‟re continually innovating 1
    14. 14. Google+ reached 10 Million users in 2 weeks, 20 Million users in 3 Weeks and 25 Million after a month, all whilst still in private beta There are now over 40Million users who have already uploaded over 3.4 Billion photosSource: Google-plus.com, NYTimes(Sep., Oct 2011) Google Confidential and Proprietaryhttp://goo.gl/cm9x0 & http://goo.gl/QNwVp
    15. 15. The Google+ project Google Confidential and Proprietary
    16. 16. Will.I.am backstage Hangout Google Confidential and Proprietary
    17. 17. Hangouts - Now on mobile 1 Google Confidential and Proprietary 7
    18. 18. Hangouts - On Air (broadcast) 1 Google Confidential and Proprietary 8
    19. 19. Hangouts with extras (pro) 1 Google Confidential and Proprietary 9
    20. 20. www.google.com 20 Google Confidential and Proprietary
    21. 21. Google + Ripples Google Confidential and Proprietary
    22. 22. Chrome Experiments Google Confidential and Proprietary
    23. 23. Search Updates 2
    24. 24. 90%of Brits aged 25 to 34 made anonline purchase last yearSource: Guardian (Sep. 2011) Google Confidential and Proprietaryhttp://goo.gl/4Dtsd
    25. 25. Search is now desktop, mobile and tablet…We are launching a new Google Search UI fortablet devices. In turn, weve refreshed the adsexperience on Tablet Search. Aside from thevisual changes, the number of ads which showon Google Search will now be dependent on theorientation of ones tablet.In landscape mode: Maximum of 2 ads abovesearch results pageIn portrait mode: Maximum of 3 ads abovesearch results pageBelow search results: Always a maximum of 3ads Google Confidential and Proprietary
    26. 26. Voice Actions Google Confidential and Proprietary
    27. 27. YouTube – What’s new? 2
    28. 28. YouTube achieved record reach figures of 19.8m ...and the homepage remains No.1 with a monthly reach of 11.8m Google Confidential and ProprietaryUKOM Nieslen 2011 previous best March 2011
    29. 29. YouTube/movies Google Confidential and Proprietary
    30. 30. Branded Programs Google Confidential and Proprietary
    31. 31. Promoted Videos On YouTube Mobile SiteLater this week, Promoted Videos willlaunch on m.youtube.com search results inall countries where PV are available.PV ads were previously eligible on a smallpercentage of mobile traffic. No PV ads willappear in any of the mobile apps. PVcampaigns opted into all devices or mobiledevices with full browsers will be eligible.As with all ad formats, we recommendcreating separate campaigns for mobileactivity! Google Confidential and Proprietary
    32. 32. GDN: Dynamic Remarketing Ads All by usingReengage Dynamically your Googleecommerce personalized Merchantsite visitors creative Center product experiences catalog Have an active Have an How do I get Google Merchant ecommerce involved? Center Feed website Google Confidential and Proprietary
    33. 33. Lionsgate Conan Case StudyLionsgate ran a YouTube Masthead followed by GDN activity (£5k) the following day.The GDN activity targeted a male audience that was not exposed to the masthead creative. Campaign Reach Results: 9.2M Unique Users Delivered via GDN 200% increase in audience 4.6m Unique Users Delivered via Mastheads 13.8m Total Unique Reach (over 3rd of the online population) Google Confidential and Proprietary
    34. 34. GDN CTR: Today it’s 6x GOOGLE DISPLAY NETWORK AVERAGE DOUBLECLICK INDUSTRY AVERAGE 0.40% CTR 0.07% CTRSource: Google Internal 2011, DoubleClick Benchmarks Report 2010 Google Confidential and Proprietary
    35. 35. And 8x for Keyword Contextual 0.57% KEYWORD CONTEXTUAL TARGETING 0.40% GOOGLE DISPLAY NETWORK AVERAGE 0.18% REMARKETING click-through-rate (CTR) 0.07% DOUBLECLICK INDUSTRY AVERAGE Google Confidential and ProprietarySource: Google Internal 2011
    36. 36. BetaIn Slate Pre-roll Beta Overview: Target users on YouTube prior to watching long-form content and movies. Users get to chose from 3 ads prior to their content choice. Auction based model with estimated CPV £0.05-0.07. Ads can be any length 3 Google Confidential and Proprietary 6
    37. 37. YouTube – Getting the best out of the platform 3
    38. 38. Build emotion through content - Simple yet hugelyeffective Google Confidential and Proprietary
    39. 39. Harnessing social to generate great content Google Confidential and Proprietary
    40. 40. Or take advantage of existing content Google Confidential and Proprietary
    41. 41. How can you actively encourageengagement on a product like …… Hoummus Google Confidential and Proprietary
    42. 42. Google Confidential and Proprietary
    43. 43. Google Confidential and Proprietary
    44. 44. But do ALL of your users need to actively engage?Power UsersDeeply engaged and Casualthirsty for statusthrough ‘creation’ Contributors Happy to share & Lurkers comment but not to Enjoy easy to ‘create’ find, entertaining content Google Confidential and Proprietary
    45. 45. Mobile 4
    46. 46. UK Household Ownership of Smartphones went from 36% in April to… 41% in JulySource: Mintel Digital Trends Autumn (Sep. 2011) Google Confidential and Proprietaryhttp://goo.gl/g3k9N
    47. 47. Retailers could collectively be losing£500m a year, by failing to keep website and smartphone apps up to date Google Confidential and Proprietary
    48. 48. Mobile will represent 17% of queries for store locators and „last minute gifts‟ by the end of 2011 50% Mobile as a percentage of total store locator and ‘last minute shopping’ queries 45% 40% 35% 2010: Mobile 30% 11.93% of 2011: percentage of total queries for „last 25% 2009: queries Mobile minute shopping‟ and 20% 2008: 7.67% of store locators total Mobile queries coming from mobile 15% 1.19% of devices projected to total queries grow 10% substantially since last year 5% 0% 2008 2009 2010 2011 Source: Google Internal Data.* Avg Mobile % of queries = Average of top 5 mobile weeks for the year. Google Confidential and Proprietary
    49. 49. Mobile will be a key driver of consumer festive spend 35% of UK shoppers plan to spend more on their mobile this Christmas 1/3 of UK shoppers engaged in m-commerce during Christmas 2010 67% of users research on a smartphone and then buy in store More than half of consumers use a mobile device to assist them while shopping in-store Google Confidential and ProprietarySource: The Mobile Movement Study, Google/IPSOS April 2011
    50. 50. Our Mobile Planet Google Confidential and Proprietary
    51. 51. Google Confidential and Proprietary
    52. 52. Google Confidential and Proprietary
    53. 53. Vizeum Strategy Team UpdateNovember 2011Sarah LoganIndustry Head, AgencyCarli MillerIndustry Manager, Agency
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