Brand Identity Ob Gyn

665 views

Published on

Client case Study for Ob/Gyn Midwife

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
665
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Brand Identity Ob Gyn

  1. 1. New BRAND Identity OB/GYN Midwife Associates Marsha Denise Ford 2719 Felton Drive Suite A East Point, Ga. 30344
  2. 2. Brand Identity A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
  3. 3. Project Contents Page Section A Logotype Studies 05 Brand Imagery 08 Advertising Possibilites 09 thru 13
  4. 4. Logo Type Studies Section A Logotype Logo Three Versions 05 Business Card Ideas 08
  5. 5. &Version One OB/GYN A S S O C I AT E S OB/GYN & A S S O C I AT E S D C & (A.) Baskerville Semibold & Bold (B.) Brickham Script Pro Semibold (C.) Baskerville Semibold (D.) Berthold Akzidenz Grotesk Medium OB/GYN A S S O C I AT E S Plum 58c 77m 0y 0k Grey 58c 0m 0y 74k Black 58c 0m 0y 100k Golderod 11c 55m 100y 1k
  6. 6. &Version Two OB GYN A S S O C I AT E S OB GYN & A S S O C I AT E S D OB GYN C I A T E S A S S O & C (A.) Baskerville Semibold & Bold & (B.) Brickham Script Pro Semibold (C.) Baskerville Semibold (D.) Baskerville Semibold OB GYN C I A T E S A S S O Plum 58c 77m 0y 0k Grey 58c 0m 0y 74k Black 58c 0m 0y 100k Golderod 11c 55m 100y 1k
  7. 7. Version Three & OB/GYNO C I A T E S A S S & OB/GYNO C I A T E S OB/GYN& A S S C D A S S O C I A T E S & (A.) Baskerville Semibold & Bold (B.) Brickham Script Pro Semibold (C.) Baskerville Semibold (D.) Baskerville Semibold OB/GYNO C I A T E S A S S Plum 58c 77m 0y 0k Grey 58c 0m 0y 74k Black 58c 0m 0y 100k Golderod 11c 55m 100y 1k
  8. 8. Marsha Denise Ford Midwife 2719 Felton Drive Midwife Cards East Point Fayetteville GA. 30344 404-349-2112 Office 404-767-6553 Fx www.midwifeinfo.com/midwife2 Counter Cards 2719 Felton Drive East Point Fayetteville GA. 30344 404-349-2112 Office 404-767-6553 Fx www.midwifeinfo.com/midwife2Thank you for letting me catch your miracle...Family Centered Midwifery Care 404-349-2112 Office 404-767-6553 Fx www.midwifeinfo.com/midwife2
  9. 9. Brand Imagery For Advertising Everyone knows there’s a critical difference between Brand imagery and User im- agery. A brand’s personality tells a story about the product. It tells its target market what to expect. It suggests heritage, quality, flavor, status, effectiveness, attrac- tiveness, service, value, when to use it, where to use it, how to use it, etc. Potent brands create rich pictures in the eye of the consumer.
  10. 10. New Brand Advertising Billboard Diverse Market Approach One
  11. 11. Billboard Diverse Market Approach Two
  12. 12. New Brand Advertising Inplace Example
  13. 13. New Brand Advertising Light Box Example
  14. 14. New Brand Advertising Leave Behind 4 x 6 Card Brochure Example

×