Social Media - South West Public Relation Officers

Social Media South West Public Relations Officers Meeting

About Me (Carl Haggerty)

Local Government background

DCC for 13 years, last 6 involved around web, IT and (new)social media

Instrumental in driving forward social media / social networking in DCC (Phil Norrey Officer Champion for Social Media / Social Networking)

@carlhaggerty

http://carlhaggerty.wordpress.com

Phones on, but in silent mode Feel free to tweet away #swpro

What I’ll cover…

What are we really talking about?

Barriers and Myths

1 Rule and 6 Steps to social media

So, what are we talking about?

This… And much more… FOAF iViva Expression Publication Profession Opinion Details Reputation Hobby Certificates Purchase Knowledge Avatars Audience What I share Where I work What‘s said about me What I like How and where to join me Who can certify my identity What and how I buy What I know What represent me What I say Who I know What interests me

It’s about how people engage, participate and share online..

..the experiences they leave behind

..the shared meaning they create

The applications they use…

It’s..

13 hours of youtube video uploaded - every minute

100 million plus you tube videos watched every day

200 million blogs – 18 posts per second

plus…

13 million articles on Wikipedia

3.6 billion photos on flickr

1 million tweets on twitter every day

… and becoming even more popular everyday

..also

In October 2007 internet visits to social networking sites overtook web based email services

Between 2007 and 2008 Facebook (UK) had a growth of 712% (7 million in one year)

Butler Group – Enterprise Web 2.0

It’s not just a “youth” thing

Facebook’s user age profile shows that more than 50% are in the age range 35-65 with the majority of those shared almost equally between 35-44 and 45-54.

However Twitter shows that nearly 75% for the same age range with the majority 35-44 having over 40%.

Source: http://www.briansolis.com/2009/03/humanizing-social-networks-revealing.html

BUT first… we need to understand…

..it’s a SOCIAL thing

..you can’t control it

… you can’t ignore it

… it can be good and bad

What’s your barrier?

… Learning the tools

… Online Conversations

Some pitfalls… Personal Transparent Inclusive Authentic Fun Honest Conversational By not being… Vibrant You lose credibility

“ the best way to understand social media, is to try it for yourself ”

Social Media is not..

… something you can do without Participation.

… something you can do in Disguise.

… marketing, it’s about connections.

The emphasis is on ”SOCIAL”

… Don’t focus on the technology

Listening … Listening

Where is the value?

Conversation Monitoring

Listening to your customers

Net Early Warning System ( N.E.W.S )

BBC News – Twitter iconic image of US Airways Plane

Mumbai terrorist attacks

UK Snow Twitter Animation

Networking

Insights

Beta testing

RSS as a listening tool

How to begin

Conduct some searches for keywords

Google news

Blogpulse

Technorati

Twitter search

Subscribe via RSS

Stay up to date with what is happening

Google alerts

… Identify existing communities

… If your community exists, why reinvent it

Empower people to get involved

“ The goal is not to control the conversation”

Engage with people

Nurture Create opportunities for people to feel ownership of the brand

Credits

Images – Flickr

Crowd - http://www.flickr.com/photos/starbuck77/3208162278/

Birds - http://www.flickr.com/photos/tulayemekli/3048661432/

Men - http://www.flickr.com/photos/manuel_atienzar/1437628651/

Space - http://www.flickr.com/photos/oceanflynn/315385916/

Denial - http://www.flickr.com/photos/32552054@N04/3047760088/

Good and Bad - http://www.flickr.com/photos/assbach/337449769/

Thames barrier - http://www.flickr.com/photos/marcpinter/3233088491/

Toolbox - http://www.flickr.com/photos/couleursgm/261350329/

Magnifying glass - http://www.flickr.com/photos/shannonlowe/3171867074/

Wheel - http://www.flickr.com/photos/paulwatson/4148536/

Engage and co-create - http://www.flickr.com/photos/will-lion/2737474015/

Number 1 - http://www.flickr.com/photos/lwr/3826379792/

Number 1 - http://www.flickr.com/photos/lwr/3826388458/

Number 2 - http://www.flickr.com/photos/lwr/3825588713/in/photostream/

Number 3 - http://www.flickr.com/photos/lwr/3825587849/in/photostream/

Number 4 - http://www.flickr.com/photos/rehvonwald/382313370/

Number 6 - http://www.flickr.com/photos/rehvonwald/2898602187/in/set-72157614492425861/

Thank you - http://www.flickr.com/photos/julyflowers/3896735520/

Other images sourced via istock or taken by my own camera

Social Media - South West Public Relation Officers

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Notes on slide 1

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