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Intro to Social Media for DSFRS - 22nd July2010
 

Intro to Social Media for DSFRS - 22nd July2010

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Introduction to Social Media and the 1 rule and 6 Steps to using social media

Introduction to Social Media and the 1 rule and 6 Steps to using social media

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  • FOAF http://en.wikipedia.org/wiki/FOAF_(software) Cymfony - http://www.cymfony.com/

Intro to Social Media for DSFRS - 22nd July2010 Intro to Social Media for DSFRS - 22nd July2010 Presentation Transcript

  • Social Media Devon & Somerset Fire & Rescue Service
  • Agenda/ topic areas to cover
    • What is social media and which are the key sites people are using
    • What is an online community
    • The do’s and don’t’s
    • The best way to engage with existing communities
    • How to go about creating an online community, and ensuring they’ll listen.
    • Developments!! (keeping up with the pack)
  • About Me (Carl Haggerty)
    • Local Government background
    • DCC for 14 years, last 7 involved around web, IT and (new)social media
    • Instrumental in driving forward social media / social networking in DCC (Phil Norrey Officer Champion for Social Media / Social Networking)
    • Twitter: @carlhaggerty
    • http://carlhaggerty.wordpress.com
  • My approach
    • What are we really talking about?
    • The Barriers and the Myths
    • Introducing - 1 Rule and 6 Steps to using social media
    • Discussion and exploration
  • So… What are we really talking about?
  • This… And much, MUCH more… FOAF iViva Expression Publication Profession Opinion Details Reputation Hobby Certificates Purchase Knowledge Avatars Audience What I share Where I work What‘s said about me What I like How and where to join me Who can certify my identity What and how I buy What I know What represent me What I say Who I know What interests me
  • It’s about how people engage, participate and share *stuff* online.. * Stuff = photos, music, video, events, status updates, thoughts, ideas, relationships, stories, knowledge, discussion, political views, feedback, comments, complaints etc etc….
  • ..the experiences they leave behind
  • ..the shared meaning they create
  • The applications they use…
  • Did you know…
    • Social networking sites have recently overtaken Google as the most popular web based activity
    • Mobile is even bigger than before for Facebook , with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase.
    • If Facebook were a country it would be the fifth largest
    • Wikipedia currently has in excess of 14m articles, meaning that ‘s 85,000 contributors have written nearly a million new posts in six months.
    • Flickr now hosts more than 4 billion images.
    • You’d need over 1000 years of time to watch all videos on Youtube (but there will be billion of more videos uploaded on Youtube by then).
  • It’s not just a “youth” thing
    • Facebook’s user age profile shows that more than 50% are in the age range 35-65 with the majority of those shared almost equally between 35-44 and 45-54.
    • However Twitter shows that nearly 75% for the same age range with the majority 35-44 having over 40%.
    • Source: http://www.briansolis.com/2009/03/humanizing-social-networks-revealing.html
  • BUT first… we need to understand…
  • ..it’s a SOCIAL thing
  • ..you can’t control it
  • … you can’t ignore it
  • … it can be good and bad
  • It’s all so easy…..right?
  • What’s the barriers?
  • … Learning the tools
  • … Conversation and dialogue
  • Some pitfalls… Personal Transparent Inclusive Authentic Fun Honest Conversational By not being… Vibrant You lose credibility
  • “ the best way to understand social media, is to try it for yourself ”
  • Social Media is not..
    • … something you can do without Participation.
    • … something you can do in Disguise.
    • … marketing, it’s about connections.
    The emphasis is on ”SOCIAL”
  • Rule
  • … Don’t focus on the technology
  • Steps
  •  
  • Listening … Listening
  • Where is the value?
    • Conversation Monitoring
      • Listening to your customers
    • Net Early Warning System ( N.E.W.S )
      • Major Events: Break first on social networks
    • Networking
      • Insights
      • Beta testing
  •  
  • RSS as a listening tool
    • How to begin
      • Conduct some searches for keywords
        • Google news
        • Blogpulse
        • Technorati
        • Twitter search
      • Subscribe via RSS
      • Stay up to date with what is happening
        • Google alerts, Google Reader
  •  
  • … Identify existing communities
  • … If your community exists, why reinvent it … Facebook, Bebo, Community websites??
  • A bit about Communities
    • a "community" can been defined as a group of interacting people sharing a common space.
    • There are different types:
      • Interest, Location, Culture, Organisation etc.
    • We don’t really need to see them differently.
  •  
  •  
  •  
  •  
  • Empower people to get involved
  • “ The goal is not to control the conversation”
  •  
  •  
  • Engage with people
  •  
  • Nurture Create opportunities for people to feel ownership of the brand
  • Remember…
  • … Don’t focus on the technology
  • Keeping up with the pack
    • Ask yourselves…
    • Do we really need to?
    • Have we got capacity?
  • Keeping up with the pack
    • However…
    • Your “customers” will help you
    • Learn and play and you’ll stay in touch?
    • What benefits you personally?
  •  
  • Discussion and exploration
  • Credits
    • Images – Flickr
      • Crowd - http://www.flickr.com/photos/starbuck77/3208162278/
      • Birds - http://www.flickr.com/photos/tulayemekli/3048661432/
      • Men - http://www.flickr.com/photos/manuel_atienzar/1437628651/
      • Space - http://www.flickr.com/photos/oceanflynn/315385916/
      • Denial - http://www.flickr.com/photos/32552054@N04/3047760088/
      • Good and Bad - http://www.flickr.com/photos/assbach/337449769/
      • Thames barrier - http://www.flickr.com/photos/marcpinter/3233088491/
      • Toolbox - http://www.flickr.com/photos/couleursgm/261350329/
      • Magnifying glass - http://www.flickr.com/photos/shannonlowe/3171867074/
      • Wheel - http://www.flickr.com/photos/paulwatson/4148536/
      • Engage and co-create - http://www.flickr.com/photos/will-lion/2737474015/
      • Number 1 - http://www.flickr.com/photos/lwr/3826379792/
      • Number 1 - http://www.flickr.com/photos/lwr/3826388458/
      • Number 2 - http://www.flickr.com/photos/lwr/3825588713/in/photostream/
      • Number 3 - http://www.flickr.com/photos/lwr/3825587849/in/photostream/
      • Number 4 - http://www.flickr.com/photos/rehvonwald/382313370/
      • Number 5 - http://www.flickr.com/photos/rehvonwald/2898619755/
      • Number 6 - http://www.flickr.com/photos/rehvonwald/2899478544/
      • Number 6 - http://www.flickr.com/photos/rehvonwald/2898602187/in/set-72157614492425861/
      • Thank you - http://www.flickr.com/photos/julyflowers/3896735520/
      • Other images sourced via istock or taken by my own camera