Implementing Social Networking

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Examples and learning from Devon County Council

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Implementing Social Networking

  1. 1. Implementing Social Networking
  2. 2. <ul><li>Topics covered </li></ul><ul><li>Conversations and Listening What is being said about you and your organisation </li></ul><ul><li>Youth Participation Starting the conversation </li></ul><ul><li>Participation online A view from inside the council </li></ul>Implementing Social Networking
  3. 3. <ul><li>Key Questions </li></ul><ul><li>Are traditional methods of communicating and listening still working effectively? </li></ul><ul><li>What tools can you use to create simple conversations and to start listening? </li></ul>Conversations and Listening
  4. 4. … what we are really talking about is communications and not social media or social networking! My view is that…
  5. 5. “ It’s about conversations , and the best communicators start as the best listeners ” Brian Solis – Social Media Manifesto - August 2007
  6. 6. The old communication model was a monologue One way traffic!
  7. 7. The new Communication model is now a Dialogue Conversations and Listening
  8. 8. <ul><li>Are you Listening </li></ul>?
  9. 9. Google News Technorati Blog search Blogpulse search Twitter search
  10. 11. Starting the conversation Youth Participation
  11. 12. <ul><li>Do young people want us in their online spaces and if so how? </li></ul><ul><li>Would you have &quot;corporate&quot;/work profiles and personal ones? </li></ul><ul><li>How does this fit with council policy on access to Social Networking Sites? </li></ul>The challenges
  12. 13. <ul><li>We went to Kongomana – Annual Youth Festival with a bus and some magnetic materials </li></ul><ul><li>We asked young people to create a “local authority profile” </li></ul><ul><li>We also used mobile video recorders </li></ul>We consulted….
  13. 15. <ul><li>We went to Kongomana – Annual Youth Festival with a bus and some magnetic materials </li></ul><ul><li>We asked young people to create a “local authority profile” </li></ul><ul><li>We also used mobile video recorders </li></ul>We consulted….
  14. 18. <ul><li>We went to Kongomana – Annual Youth Festival with a bus and some magnetic materials </li></ul><ul><li>We asked young people to create a “local authority profile” </li></ul><ul><li>We also used mobile video recorders </li></ul>We consulted….
  15. 19. We also had five digital video cameras to hand out - and groups were able to borrow the cameras to interview their friends and other young people. Each camera had a simple question taped to the back. At the end of the day we collected the cameras and took notes from the videos that had been recorded.
  16. 20. <ul><li>What did we find out? </li></ul>
  17. 21. <ul><li>When asked, 94% of responses said they would be interested in engaging with a SNS opportunities for participation . </li></ul><ul><li>Also 80% said they would be likely to share opportunities with their friends – with some suggesting they would be selective about which friends they shared opportunities with. </li></ul>Their spaces! Young people would welcome Social Networking participation opportunities
  18. 22. Safe, formal and official… Young people want official looking, safe spaces to engage in. Safety from bullying is specially important . <ul><li>Top safety messages were: </li></ul><ul><ul><li>Don’t share any information in discussions or photos which could help someone work out where you live or go to school. If you see anything that worries you, report it to a responsible adult. </li></ul></ul>
  19. 23. <ul><li>Internal Audit report on excessive usage </li></ul><ul><li>There is no formal policy on SNS </li></ul><ul><li>Staff were using it successfully and informally BUT with no formal framework for support </li></ul>Identify the barriers…
  20. 24. <ul><li>Q&A and Awareness session for officers and members </li></ul><ul><li>Youth Service/Participation “Pilot” </li></ul><ul><li>Chief Executive and Senior Member Support </li></ul>Involve the business early…
  21. 25. Additional lessons <ul><li>Skills required to do the work (audio, Video etc) </li></ul><ul><li>Use of language, young people speak (text language etc) </li></ul><ul><li>Manage expectations of the young people involved (what are you going to do with information) </li></ul>
  22. 26. Internal Perspective
  23. 27. Internal Perspective “ We should ban it” “ It is just a waste of time” “ Excessive use, distracts from ‘proper’ work” “ What value does it offer me” “ It’s just a ‘social’ thing”
  24. 28. “ Social networking is arguably as old as humanity, not something that has been invented for so-called digital natives ” Julia Lin – Gartner Internal Perspective
  25. 29. <ul><li>Ban Access or Open up </li></ul><ul><li>Current policy is open </li></ul><ul><li>No guidance </li></ul><ul><li>Reported excessive use </li></ul><ul><ul><li>It is a management issue and NOT a technology issue </li></ul></ul>Internal Perspective
  26. 30. <ul><li>Some reasons to open up access </li></ul><ul><li>Modern public service delivery </li></ul><ul><li>The trend of Consumerisation of technology </li></ul><ul><li>It supports news ways of communicating </li></ul><ul><li>Conflicts with new ways of working </li></ul>Internal Perspective We have decided to review current policy and guidance to incorporate access to and code of conduct of staff in such sites when doing “business”
  27. 31. <ul><li>Internal Audit - involve them early </li></ul><ul><ul><li>Can help with risk management </li></ul></ul><ul><ul><li>“ It is just like when we opened up email and internet access to all staff” </li></ul></ul>Internal Perspective
  28. 32. Phil Norrey – Chief Executive of DCC
  29. 33. And Finally <ul><li>Here are my 3 Top Tips </li></ul><ul><li>Raise awareness </li></ul><ul><li>Prove it works </li></ul><ul><li>Involve people It is “ social ” networking/media we are talking about! </li></ul>
  30. 34. Thank You <ul><li>Carl Haggerty </li></ul><ul><li>email: carl.haggerty@devon.gov.uk tel: 01392 38 2883 </li></ul><ul><li>Also found in these places: </li></ul><ul><li>Wordpress (blogging) </li></ul><ul><li>Twitter (microblogging) </li></ul><ul><li>Facebook (social networking) </li></ul><ul><li>LinkedIn (professional networking) </li></ul>

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