Exploring Social Media


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exploring social media - lessons from local government

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  • Exploring Social Media

    1. 1. Exploring… Media Networking blogs Video Podcasts bookmarks Instant message virtual worlds photos Message boards wikis sharing engagement micro blogs collaboration communication Social
    2. 2. About Me (Carl Haggerty) <ul><li>Local Government background </li></ul><ul><li>DCC for 13 years, last 6 involved around web, IT and (new)social media </li></ul><ul><li>Instrumental in driving forward social media in DCC (Phil Norrey Officer Champion for Social Networking/Social Media) </li></ul><ul><li>@carlhaggerty </li></ul><ul><li>http://carlhaggerty.wordpress.com </li></ul>
    3. 3. What I’ll cover… <ul><li>What are we really talking about? </li></ul><ul><li>Common barriers to engagement </li></ul><ul><ul><li>Getting the right skills </li></ul></ul><ul><ul><li>What social media is not </li></ul></ul><ul><ul><li>Pitfalls </li></ul></ul><ul><li>The 6 Steps to social media </li></ul><ul><ul><li>Listen. </li></ul></ul><ul><ul><li>Identify. </li></ul></ul><ul><ul><li>Participate. </li></ul></ul><ul><ul><li>Empower. </li></ul></ul><ul><ul><li>Engage. </li></ul></ul><ul><ul><li>Nurture. </li></ul></ul>
    4. 4. What are we talking about?
    5. 5. To do this… And many more… FOAF iViva Expression Publication Profession Opinion Details Reputation Hobby Certificates Purchase Knowledge Avatars Audience What I share Where I work What‘s said about me What I like How and where to join me Who can certify my identity What and how I buy What I know What represent me What I say Who I know What interests me
    6. 6. It’s about how people engage, participate and share online..
    7. 7. ..the experiences they leave behind
    8. 8. ..the shared meaning they create
    9. 9. The applications they use…
    10. 10. It’s.. <ul><li>4 million articles on wikipedia </li></ul><ul><li>100 million plus you tube videos </li></ul><ul><li>200 million blogs – 18 posts per second </li></ul><ul><li>1.5 million residents in second life </li></ul><ul><li>1 billion tweets on twitter </li></ul>
    11. 11. <ul><li>and becoming more popular everyday </li></ul>
    12. 12. Also <ul><li>In October 2007 internet visits to social networking sites overtook web based email services </li></ul><ul><li>Between 2007 and 2008 Facebook (UK) had a growth of 712% (7 million in one year) </li></ul>Butler Group – Enterprise Web 2.0
    13. 13. It’s not just a “youth” thing <ul><li>Facebook’s user age profile shows that more than 50% are in the age range 35-65 with the majority of those shared almost equally between 35-44 and 45-54. </li></ul><ul><li>However Twitter shows that nearly 75% for the same age range with the majority 35-44 having over 40%. </li></ul><ul><li>Source: http://www.briansolis.com/2009/03/humanizing-social-networks-revealing.html </li></ul>
    14. 14. So how do you use this stuff?
    15. 15. BUT first… we need to accept a few things…
    16. 16. ..it’s a SOCIAL thing
    17. 17. ..you can’t control it
    18. 18. … you can’t ignore it
    19. 19. … it can be good and bad
    20. 20. What are the barriers
    21. 21. … Learning the tools
    22. 22. … Online Conversations
    23. 23. Social Media is not.. <ul><li>… something you can do without Participation. </li></ul><ul><li>… something you can do in Disguise. </li></ul><ul><li>… marketing, it’s about connections. </li></ul>The emphasis is on ”SOCIAL”
    24. 24. Some pitfalls… Personal Transparent Inclusive Authentic Fun Honest Conversational By not being… Vibrant You lose credibility
    25. 25. “ the best way to understand social media, is to try it for yourself ”
    26. 26. 6 steps….. <ul><li>Listen </li></ul><ul><li>Identify </li></ul><ul><li>Participate </li></ul><ul><li>Empower </li></ul><ul><li>Engage </li></ul><ul><li>Nurture </li></ul>
    27. 27. Listening
    28. 28. Where is the value? <ul><li>Conversation Monitoring </li></ul><ul><ul><li>Listening to your customers </li></ul></ul><ul><li>Net Early Warning System ( N.E.W.S ) </li></ul><ul><ul><li>BBC News – Twitter iconic image of US Airways Plane </li></ul></ul><ul><ul><li>Mumbai terrorist attacks </li></ul></ul><ul><ul><li>UK Snow Twitter Animation </li></ul></ul><ul><li>Networking </li></ul><ul><ul><li>Insights </li></ul></ul><ul><ul><li>Beta testing </li></ul></ul>
    29. 30. RSS as a listening tool <ul><li>How to begin </li></ul><ul><ul><li>Conduct some searches for keywords </li></ul></ul><ul><ul><ul><li>Google news </li></ul></ul></ul><ul><ul><ul><li>Blogpulse </li></ul></ul></ul><ul><ul><ul><li>Technorati </li></ul></ul></ul><ul><ul><ul><li>Twitter search </li></ul></ul></ul><ul><ul><li>Subscribe via RSS </li></ul></ul><ul><ul><li>Stay up to date with what is happening </li></ul></ul><ul><ul><ul><li>Google alerts </li></ul></ul></ul>
    30. 31. Identify – find your community
    31. 32. … If your community exists, why reinvent it
    32. 35. Empower people to get involved
    33. 36. “ The goal is not to control the conversation”
    34. 38. Engage with people
    35. 39. Nurture Create opportunities for people to feel ownership of the brand
    36. 41. Credits <ul><li>Images - Flickr </li></ul><ul><ul><li>Bandwagon - http://www.flickr.com/photos/matthamm/2945559128/ </li></ul></ul><ul><ul><li>Crowd - http://www.flickr.com/photos/starbuck77/3208162278/ </li></ul></ul><ul><ul><li>Birds - http://www.flickr.com/photos/tulayemekli/3048661432/ </li></ul></ul><ul><ul><li>Men - http://www.flickr.com/photos/manuel_atienzar/1437628651/ </li></ul></ul><ul><ul><li>Space - http://www.flickr.com/photos/oceanflynn/315385916/ </li></ul></ul><ul><ul><li>Denial - http://www.flickr.com/photos/32552054@N04/3047760088/ </li></ul></ul><ul><ul><li>Good and Bad - http://www.flickr.com/photos/assbach/337449769/ </li></ul></ul><ul><ul><li>No entry - http://www.flickr.com/photos/fredarmitage/455914518/ </li></ul></ul><ul><ul><li>Toolbox - http://www.flickr.com/photos/couleursgm/261350329/ </li></ul></ul><ul><ul><li>Magnifying glass - http://www.flickr.com/photos/shannonlowe/3171867074/ </li></ul></ul><ul><ul><li>Wheel - http://www.flickr.com/photos/paulwatson/4148536/ </li></ul></ul><ul><ul><li>Engage and co-create - http://www.flickr.com/photos/will-lion/2737474015/ </li></ul></ul><ul><ul><li>Other images sourced via istock or taken by my own camera </li></ul></ul>