Design Engage Program - An Overview
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Design Engage Program - An Overview

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This presentation gives a brief overview of the Singapore Government sponsored Design Engage program as delivered by Cloud View Pte Ltd with our partners, POTMstudios. ...

This presentation gives a brief overview of the Singapore Government sponsored Design Engage program as delivered by Cloud View Pte Ltd with our partners, POTMstudios.

Our approach is very much one of making sure that things are right for you, our clients, so the content should be taken as indicative of what could be done.

We’d love to create a bespoke approach for you.

As of today (Jan 2012) 50% funding is available for successful applicants to do the program with us.

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Design Engage Program - An Overview Design Engage Program - An Overview Presentation Transcript

  • Design Engage Programme Methodology OutlineCarl GriffithCloud View Pte Ltd
  • Design Engage Programme Overall objectives Plan for Intro Assessment Tools Workshop Implementation• The Programme is designed to give you, our clients, an appreciation for, experience with and a knowledge of Strategic Design Thinking tied to one or more of your business objectives.• You will be left with a legacy of the programme so that you have a real change of culture. This is very important to us• You will undergo change that is both innovative and game-changing• We want the change to impact directly on your bottom line• We will work with you towards creating a Change Roadmap that is clear, strategic, agreed and, above all, actionable.• The Core of working is in One on one meetings and a workshop however, a strong emphasis is given to your preparation and pre-work we ask you to do
  • Overall Program – Why undertake the program? Plan for Intro Assessment Tools Workshop Implementation • You will learn how to gain a competitive advantage by being able to create a culture of innovation within your organization • You will learn more about your customers (and potential customers) allowing you to create more relevant and desirable products and services • You will identify new directions and opportunities for growth, expansion and development directly impacting on your bottom line • We will help you not be hindered by clinging to tried and tested ways of doing business and engaging with their customers – we want you to take your eyes off the rear view mirror • We will help you create new perspectives and views on the business
  • Overall Program - Objectives Plan for Intro Assessment Tools Workshop Implementation• Understand how to apply key aspects of Design Thinking in the context of your particular industry and with reference to your organization’s specific challenges and areas of opportunity• Understand how Design Thinking can change the way you look at your business – help you look at your business from your customers’ perspective and take ideas and inspiration from competitors, other industries and best-in-class leaders and exponents• Learn and work with specific Design Thinking tools and techniques to gain a greater understanding of your customers - helping you create more relevant product and service offerings• Learn about the importance of identifying and understanding trends in your business area
  • Overall Program – Deliverables over and above theprogram delivery Plan for Intro Assessment Tools Workshop Implementation• A comprehensive report from the program detailing and summarizing the areas covered off and key learnings and findings. – The ‘workings’• Culminating in: An actionable business roadmap / strategy for the you
  • Programme Outline Plan for Intro Assessment Tools Workshop Implementation• Intro – an introduction to Design Thinking, Course Objectives, Timetable and some mutual sharing on the current ‘state of play’• Assessment – where you currently are– where your customers think you are.• Tools - To introduce you to some specific tools related to design thinking, encouraging innovation and moving towards a customer centric business focus.• Workshop - The workshop will act as a focal point for the Design Engage Program• Plan for Implementation - The wrapping up of all learned in the previous sessions. The agreement on the Roadmap and the readying of you to start Phase 2 should this be appropriate.
  • Intro - Objectives Plan for Intro Assessment Tools Workshop ImplementationDuration: (approx) 1.0 dayObjectives of the Intro Section:For you:An understanding of what is meant by Design ThinkingWhat is meant by ‘design’ in this context –For you to further expand on the ‘current situation’ and share the broad challengesfacing the business (from questionnaires)An understanding of the the content, objectives and overall agenda of the DesignEngage Program - ExamplesFor you and usAn collaborative understanding of the challenges to your business, and…Understand what might constitute a successful programIdentified future plansPerceived barriers
  • Assessment - Overview Plan for Intro Assessment Tools Workshop ImplementationDuration: 1.0 day Pre Work Possible Tools Input fromObjectives of the Assessment Section: Client Specific ‘Sate of Touch PointIn this section, we shall look at your position from a Play’ Analysisnumber of new angles – we shall reframe the TOUCHPOINT Review Trends Analysis:business. Customer BusinessWe shall look at WHERE you are today with your Technologybusiness – WHERE your clients customers THINK you SCAMPER (selfare (customer perception) assessment) Stop, Start,And we shall look at where you are in the broader Continue, Moresense (with respect to Industry Trends, Competitors,people trends (relevancy to changing customers) etc Thinking like a $50M company
  • Tools -Overview Plan for Intro Assessment Tools Workshop ImplementationDuration: 1.0 dayOverview of the Tools Section:To introduce you to some specific tools related to design thinking, encouraginginnovation and moving towards a customer centric business focus.Focus on hands on experience and use of these toolsExamples of tools:Creation of PersonasTouch point analysisDifferent and new brainstorming techniquesOvercoming orthodoxiesTrends AnalysisLooking at Best in Class examplesEtc
  • Workshop – Overview and Objectives Plan for Intro Assessment Tools Workshop ImplementationDuration: 2.0 daysOverview of the Workshop Section:The workshop will act as a focal point for the Design Engage Program giving the you theopportunity to work with us to focus the learnings of the previous sessions into the foundationof the roadmapObjectives of the Workshop Section:Pool all the outputs and inputs from the previous sessions and combine thiswith the tools learnedWork in facilitated multi-disciplinary teams to:Prototype (model) possible new product and service design ideasWork towards foundation of Actionable Roadmap and Implementation Plan
  • Plan for Implementation Plan for Intro Assessment Tools Workshop ImplementationDuration: 1.0 daysObjectives of the Plan for Implementation Section:•Formulation and agreement of Plan/Roadmap•Creating a Brief•Selecting an appropriate partner / Agency for Phase 2 (if appropriate)•How to continue to adopt Design Thinking at a strategic level•What is the legacy of the Programme for the client?•Follow up meetings
  • Overview of Programme Component Facilitator count Type of Face to face Engagement Duration (days) Pre Intro n/a Questionnaire n/a Questioning Intro Intro 2 Face to Face 1.0 Follow Up n/a Questionnaire n/a questioningAssessment Assessment 2 Face to Face 1.0 10 weeks Max Tools Tools 2/3 Face to Face 1.0 Desk research n/a Desk work n/a Workshop exercises Workshop 3/4 Workshop 2.0 Plan for Plan for 2 Face to Face 1.0Implementation Implementation 6.0 days