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Sex and the Startup: Marketing to Women
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Sex and the Startup: Marketing to Women

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SXSW Presentation

SXSW Presentation

Published in: Technology

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  • 1. sex and the startupHOW TO BE AWESOME AT MARKETING TO WOMEN @carleyknobloch #startupsex
  • 2. Digitwirl.com
  • 3. statisticswomen control 85% of purchasing decisions for the homewomen influence 90% of consumer electronics purchases*60% of women own a smartphone**82.8% of those women use apps** * CEA, 2012 ** Piedmont, 2011 Sex and the Startup @carleyknobloch #startupsex
  • 4. 90% of women say they don’t feel understood by advertisers Sex and the Startup @carleyknobloch #startupsex
  • 5. Tweetable Tip:@carleyknobloch marketing to women? pink and sparklywon’t cut it. #sxsw #startupsex Sex and the Startup @carleyknobloch #startupsex
  • 6. Tweetable Tip:@carleyknobloch women aren’tone big group. except when we go to the ladies room. #sxsw #startupsex Sex and the Startup @carleyknobloch #startupsex
  • 7. customer avatar WHAT SHE WHERENAME AGE STATUS KIDS LOCATION CAREER HHI READS SHE SHOPS Amazon, Stay-at- Parents, Sarah 35-45 Married School age Suburban $100K Target, home mom Real Simple Gap Urban Blogs, Outfitters, Elyse 21-28 Single No Urban Freelance $50-75K People, American Lucky Apparel Vanity Fair, Corporate Barneys,Michelle 35-45 Single No Urban $250K Huffington Executive Couture Post Time, Empty Banana Susan 55-65 Divorced Suburban Teacher $80K Oprah Book nester Republic Club
  • 8. Tweetable Tip:@carleyknobloch ain’t nobodygot time to figure out how yourapp works. #sxsw #startupsex Sex and the Startup @carleyknobloch #startupsex
  • 9. Women aren’t tech-challenged,they’re time-challenged. Sex and the Startup @carleyknobloch #startupsex
  • 10. Clear (?)
  • 11. clear?
  • 12. Designing greatproducts for women = designing great products for people. Sex and the Startup @carleyknobloch #startupsex
  • 13. Tweetable Tip: @carleyknobloch features areswell, but stories seal the deal. #sxsw #startupsex Sex and the Startup @carleyknobloch #startupsex
  • 14. Nikon s30 10.1 megapixels • 1280x720p HD Movies• 3x optical Zoom-NIKKOR • in-camera image editing glass lens • shockproof/waterproof Sex and the Startup @carleyknobloch #startupsex
  • 15. Nikon s30• you can drop it in the • it can be thrown on the toilet floor• your kids can drool on it • you can take underwater photos Sex and the Startup @carleyknobloch #startupsex
  • 16. Tweetable Tip:@carleyknobloch having womenon your team helps you reel more in. #sxsw #startupsex Sex and the Startup @carleyknobloch #startupsex
  • 17. thank you so much! FEEDBACK? YES PLEASE! sxsw.tv/d7q SAY HI! carley@carleyk.com @carleyknobloch