Getting Started on TwitterPresented by:Carlen Lea Lesser Assoc. Director Interactive StrategyRTC Relationship Marketing@carlenleaJuly 28th, 2009

AgendaWhat is Twitter?Why use Twitter? Measuring Success Hands On Creating Twitter AccountsTwitter EtiquetteFinding People to FollowTwitter and Time Management

Twitter on TwitterWhat: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?Why: Because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely.How: Twitter puts you in control and becomes a modern antidote to information overload.Source: www.twitter.com/help

What is Twitter?Twitter in Plain EnglishVideo By Common Craft is used by Twitter on their websitehttp://dotsub.com/view/665bd0d5-a9f4-4a07-9d9e-b31ba926ca78

Hi, Martha! What are you doing?It’s really not a new idea.Creating community in a modern, mobile society

Why Use Twitter? Discuss…“Everyone else is,” isn’t a good answer.

A few reasons to consider

Measuring Success“ReTweets”FollowersRepliesTracking linksBit.lyTr.imTwurlBurnURLHootsuiteFriday Follows

Hands On: Create Your Twitter Account123www.twitter.comFill out your profileSign up!Upgrade your look: http://www.twitbacks.com/

Twitter EtiquetteReply to people: @username in beginning of postRetweet: reposting what someone else has posted (it’s a good thing) begin post with “RT @username”Twitter Memes: begin with “#” called a “hashtag”Especially useful at conferences or to bring together a conversation on a popular topic (#wman, #iranelection,#blamedrewscancer, #ironman)#fail: easy way of saying something didn’t work#fridayfollow (alt #ff): tell people who you think is worth following Don’t say, “did you get my tweet?”

Fail Whale

Finding People to Follow“Find people” search: http://twitter.com/invitations/find_on_twitterTopic search: http://search.twitter.com/WeFollow.com Twitter Directory: http://wefollow.com/See who people you follow are following!@carlenlea is following: http://twitter.com/carlenlea/following

Time ManagementStart with your goals – think about how much time you NEED to spendStart with 15 minutes, twice a day & stick to it.Don’t try to catch up on everythingDon’t look back more than a few hoursDon’t respond to everyoneExpand as neededAlways check your @ replies

Thank you!

AppendixScamsSafe partner authenticationGoing pro

Twitter ScamsDon’t fall for these types of scams.Note: The examples provided are intended as illustrative only.

Safe Partners: Look for Twitter AuthenticationMake sure you are only giving your information to Twitter. Check the URL to be safe.

Going Pro…Services provide advanced features for managing multiple accounts or corporate tweetingTweetdeckHootsuiteCoTweetSplitweetSeesmic