Getting Started With Twitter

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    Getting Started With Twitter - Presentation Transcript

    1. Getting Started on Twitter
      Presented by:
      Carlen Lea Lesser Assoc. Director Interactive Strategy
      RTC Relationship Marketing
      @carlenlea
      July 28th, 2009
    2. Agenda
      What is Twitter?
      Why use Twitter?
      Measuring Success
      Hands On
      Creating Twitter Accounts
      Twitter Etiquette
      Finding People to Follow
      Twitter and Time Management
    3. Twitter on Twitter
      What: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
      Why: Because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely.
      How: Twitter puts you in control and becomes a modern antidote to information overload.
      Source: www.twitter.com/help
    4. What is Twitter?
      Twitter in Plain English
      Video By Common Craft is used by Twitter on their website
      http://dotsub.com/view/665bd0d5-a9f4-4a07-9d9e-b31ba926ca78
    5. Hi, Martha! What are you doing?
      It’s really not a new idea.
      Creating community in a modern, mobile society
    6. Why Use Twitter? Discuss…
      “Everyone else is,” isn’t a good answer.
    7. A few reasons to consider
    8. Measuring Success
      “ReTweets”
      Followers
      Replies
      Tracking links
      Bit.ly
      Tr.im
      Twurl
      BurnURL
      Hootsuite
      Friday Follows
    9. Hands On: Create Your Twitter Account
      1
      2
      3
      www.twitter.com
      Fill out your profile
      Sign up!
      Upgrade your look: http://www.twitbacks.com/
    10. Twitter Etiquette
      Reply to people: @username in beginning of post
      Retweet: reposting what someone else has posted (it’s a good thing) begin post with “RT @username”
      Twitter Memes: begin with “#” called a “hashtag”
      Especially useful at conferences or to bring together a conversation on a popular topic (#wman, #iranelection,#blamedrewscancer, #ironman)
      #fail: easy way of saying something didn’t work
      #fridayfollow (alt #ff): tell people who you think is worth following
      Don’t say, “did you get my tweet?”
    11. Fail Whale
    12. Finding People to Follow
      “Find people” search: http://twitter.com/invitations/find_on_twitter
      Topic search: http://search.twitter.com/
      WeFollow.com Twitter Directory: http://wefollow.com/
      See who people you follow are following!
      @carlenlea is following: http://twitter.com/carlenlea/following
    13. Time Management
      Start with your goals – think about how much time you NEED to spend
      Start with 15 minutes, twice a day & stick to it.
      Don’t try to catch up on everything
      Don’t look back more than a few hours
      Don’t respond to everyone
      Expand as needed
      Always check your @ replies
    14. Thank you!
    15. Appendix
      Scams
      Safe partner authentication
      Going pro
    16. Twitter Scams
      Don’t fall for these types of scams.
      Note: The examples provided are intended as illustrative only.
    17. Safe Partners: Look for Twitter Authentication
      Make sure you are only giving your information to Twitter.
      Check the URL to be safe.
    18. Going Pro…
      Services provide advanced features for managing multiple accounts or corporate tweeting
      Tweetdeck
      Hootsuite
      CoTweet
      Splitweet
      Seesmic

    + Carlen Lea LesserCarlen Lea Lesser, 3 months ago

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