Getting Started With Twitter

Getting Started on Twitter
Presented by:
Carlen Lea Lesser Assoc. Director Interactive Strategy
RTC Relationship Marketing
@carlenlea
July 28th, 2009

Agenda
What is Twitter?
Why use Twitter?
Measuring Success
Hands On
Creating Twitter Accounts
Twitter Etiquette
Finding People to Follow
Twitter and Time Management

Twitter on Twitter
What: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
Why: Because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely.
How: Twitter puts you in control and becomes a modern antidote to information overload.
Source: www.twitter.com/help

What is Twitter?
Twitter in Plain English
Video By Common Craft is used by Twitter on their website
http://dotsub.com/view/665bd0d5-a9f4-4a07-9d9e-b31ba926ca78

Hi, Martha! What are you doing?
It’s really not a new idea.
Creating community in a modern, mobile society

Why Use Twitter? Discuss…
“Everyone else is,” isn’t a good answer.

A few reasons to consider

Measuring Success
“ReTweets”
Followers
Replies
Tracking links
Bit.ly
Tr.im
Twurl
BurnURL
Hootsuite
Friday Follows

Hands On: Create Your Twitter Account
1
2
3
www.twitter.com
Fill out your profile
Sign up!
Upgrade your look: http://www.twitbacks.com/

Twitter Etiquette
Reply to people: @username in beginning of post
Retweet: reposting what someone else has posted (it’s a good thing) begin post with “RT @username”
Twitter Memes: begin with “#” called a “hashtag”
Especially useful at conferences or to bring together a conversation on a popular topic (#wman, #iranelection,#blamedrewscancer, #ironman)
#fail: easy way of saying something didn’t work
#fridayfollow (alt #ff): tell people who you think is worth following
Don’t say, “did you get my tweet?”

Fail Whale

Finding People to Follow
“Find people” search: http://twitter.com/invitations/find_on_twitter
Topic search: http://search.twitter.com/
WeFollow.com Twitter Directory: http://wefollow.com/
See who people you follow are following!
@carlenlea is following: http://twitter.com/carlenlea/following

Time Management
Start with your goals – think about how much time you NEED to spend
Start with 15 minutes, twice a day & stick to it.
Don’t try to catch up on everything
Don’t look back more than a few hours
Don’t respond to everyone
Expand as needed
Always check your @ replies

Thank you!

Appendix
Scams
Safe partner authentication
Going pro

Twitter Scams
Don’t fall for these types of scams.
Note: The examples provided are intended as illustrative only.

Safe Partners: Look for Twitter Authentication
Make sure you are only giving your information to Twitter.
Check the URL to be safe.

Going Pro…
Services provide advanced features for managing multiple accounts or corporate tweeting
Tweetdeck
Hootsuite
CoTweet
Splitweet
Seesmic

http://marketingsocialmedia.de	54
http://prschool.wordpress.com	50
http://www.slideshare.net	10

Getting Started With Twitter

by Carlen Lea Lesser on Jul 28, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 114

Statistics

Getting Started With Twitter — Presentation Transcript