Be Bold. Be Daring. Shoot for the Moon. - eHealth in 2011

Be bold.Be daring.Shoot for the moon.
Fun With Chalk. Creative Commons Attribution License. Howard Dickins, 2010

Microphone. Creative Commons Attribution License. Daehyun Park, 2009
At ePatientConnections 2010
Joe Shields,Director of World Wide Innovationsat Pfizer
asked three questions of those in attendance.
This is our answer to Joe…
Crowd. Creative Commons Attribution License James Cridland, 2007

Question 1: What are the most important questions in eHealth?

What technology will be useful for
helping people live healthier lives,
and is accessible to providers, payors, patients, HCPs and caregivers?
The Total Perspective Vortex .Creative Commons Attribution License. Howard Dickins, 2010

How do we create technology that enables and supports caregivers?
“Old Tree with Supports”, Creative Commons Attribution License . Randy Roberts, 2006

Skip Containing Discarded VHS Tapes. Creative Commons Attribution License . Rob Pearce, 2010
What are the long- term implications of this technology?

Question 2: Who should join the conversation?

Bring stakeholders from all aspects of Pfizer’s mission together to invent solutions that improve health and well-being at every stage of life.
A.M.P.L.I.F.I.E.D. Creative Commons Attribution License. Wetwebwork, 2009

Question 3: What should be the focus for the next six months?

Teach Pfizer how to deal with a world that reinvents itself every six months.
DSC00496. Creative Commons Attribution License. Ever Falling, 2006

The rate of change in life and business is faster than most of us were ever trained to deal with. We talk about doing business at “Internet speed” as though we are still on dial-up….so….
Speed.Creative Commons Attribution License. Steve Jurvetson,, 2005

Create a “Special Teams Unit” whose mission is to constantly help re-invent how Pfizer does business.
Family Fall Fest Movie Poster. Creative Commons Attribution License. Evan Courtney, 2010

Be bold. Be daring. Shoot for the Moon.
Here’s 3 places to start:
Grant McCracken
Cluetrain Manifesto
PSFK Future of Health http://www.psfk.com/future-of-health
Raygun Rocket Ship. Creative Commons Attribution License. Ever Falling, 2006

Call us. Let’s talk.
Day 70 - Destiny Calling
Creative Commons Attribution License.Iain Watson, 2010

Contact
Carlen Lea Lesser
VP/Director of Digital Integration & Innovation
clesser@rtcrm.com
202.315.4524
Twitter: @carlenlea
http://rtctreffpunkt.blogspot.com
Presentation developed by: Carlen Lea Lesser, Nicole Franklin, and Croom Lawrence

Be Bold. Be Daring. Shoot for the Moon. - eHealth in 2011

by Carlen Lea Lesser on Nov 17, 2010

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Be Bold. Be Daring. Shoot for the Moon. - eHealth in 2011 — Presentation Transcript