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All Things Evolve   Social Media
 

All Things Evolve Social Media

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All things evolve -- even social media. ...

All things evolve -- even social media.

Life is digital and social. There’s no separation anymore for most people between on and offline lives. There is no “second life” -- just life. iPhones have brought location-based social technologies to the forefront with services like loopt . Annoying people text and tweet during movies. Tweets now are on t-shirts and Twitpic gives you instant backstage access to the American Idols tour…if you are into that.

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  • Life is digital and social. There’s no separation anymore for most people between on and offline lifes. There is no “second life” -- just life. iPhones have brought location-based social technologies to the forefront with services like loopt . Annoying people text and tweet during movies. Tweets now are on t-shirts and Twitpic gives you instant backstage access to the American Idols tour…if you are into that. Click on the images to see for yourself.
  • Flash mobs have gone from being a harmless prank to a marketing and PR opportunity. The best of this new breed, which still kept the spirit of the original flash mobs, is the Hammer Time promotions. Click on the images to see for yourself.
  • “Rick Rolling” has gone from being a harmless prank to a fairly cool (yet disturbing) mashup, at least in this example of Nirvana vs. Risk Astley. Click on the images to see for yourself.
  • OpenID was going nowhere until there were social benefits. Now with Facebook, Google Friend Connect, and Twitter all jumping in we’re seeing single sign-on and open-ID moved to the masses. Click on the images to see for yourself.
  • Even offline networking is going digital with Poken and similar products and billboards and print pieces instantly are interactive from anywhere with QR codes.
  • Let’s talk about that Mad Men Promotion! So much is great. Everyone was talking and sharing. The least a show about advertising can do is get people talking! How did Eight O’Clock Coffee get such a lame sponsorship opportunity here.
  • Reinvention of branded presence. It’s about what they say, not about what you say. The social moves to the forefront and fear of the conversation moves to the background.

All Things Evolve   Social Media All Things Evolve Social Media Presentation Transcript

  • All Things Evolve
    Presented by:
    Carlen Lea Lesser Assoc. Director Interactive Strategy
    RTC Relationship Marketing
    @carlenlea
  • All Things Evolve
  • Life is Digital. Life is Social
    What: Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
    Why: Because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely.
    How: Twitter puts you in control and becomes a modern antidote to information overload.
  • It’s All Just Life
  • Flash Mobs Evolve
    Click examples to view
  • Even Rick Rolling Evolves
    Click examples to view
  • Logins are Getting Smarter
    Click examples to view
  • Out of Home Becomes Digital
  • TV Creates a Web
  • What it Adds Up To
    Click examples to view
  • About RTC
    RTC Relationship Marketing (RTCRM) is a full-service direct marketing and relationship marketing agency based in Washington, D.C., in the heart of Georgetown, with offices in New York and Chicago. RTCRM boasts more than 40 years’ worth of innovative, targeted solutions that grow its clients’ brands and help them forge lasting, valuable relationships with their customers.
    What distinguishes RTCRM is its unique ability to analyze data and research on both a rational and emotional level. RTCRM’s clients include major brands in the telecom, technology, pharmaceutical, and other business sectors, such as AARP, GlaxoSmithKline, and Time Warner Cable. RTCRM’s innovative campaigns have won numerous advertising and direct marketing awards. RTCRM is part of the WPP Group, one of the world’s largest communications companies, which includes Wunderman, Y&R, Ogilvy & Mather Worldwide, JWT, and Landor. To learn more about RTCRM, please visit www.rtcrm.com.