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Venus Facebook workshop - Tips and Tricks of Facebook, benefits and making the most of it as a marketing tool

Venus Facebook workshop - Tips and Tricks of Facebook, benefits and making the most of it as a marketing tool

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Venus facebook workshop Venus facebook workshop Presentation Transcript

  • Venus - Facebook workshop Tips and Tricks of Facebook, benefits and making the most of it is a marketing toolwww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 1
  • Agenda • What is Facebook • Why have a Business Facebook page • Setup • Features and how to best utilize Facebook • Questionswww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 2
  • Workshop Objective • Increase awareness of tools and benefits of Facebook Business Pages, providing the knowledge to setup your own pagewww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 3
  • What is Facebook?Facebook is a social network for connecting people with thosearound them – friends, family, coworkers, or simply others withsimilar interests.Facebook started in 2004 as a closed community for collegestudents (requiring users to sign up with a valid university emailaddress) but has since expanded beyond that to schools,corporations, and any user across the world.Facebook allows users to connect and shareinformation in a variety of ways.www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 4
  • Facebook Stats - May 2012• The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)• 53% of small businesses are using social media• 88% believe exposure is the biggest benefit• 60% are willing to post about products/services in FB if they get a deal or discount• LinkedIn is 4X better for B2B lead generation than Facebook and Twitter Source:http://thesocialskinny.com/99-new-social-media-stats-for-2012/www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 5
  • Facebook Stats - May 2012 Source: www.checkfacebook.com/www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 6
  • Why have a Business Facebook page? Get found by people who are searching for your products or services Connect and engage with current and potential customers Create a community around your business Promote other content you create, including webinars, blog articles, or other resources Generate leads for your businesswww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 7
  • Facebook Overv Tour of Facebook Source: www.hubspot.com/marketing-ebook/how-to-use- facebook-for-business Venus Facebook workshop 6
  • Should I have a Business Facebook page? • Who is your target audience? -Depends on target audience, eg Are they using Facebook, and if so how often are they on Facebook? • What do you want to achieve from having a facebook page? -is it for new or existing clients? What are the benefits for liking your page? • Consistency is essential to keep people engaged! • Disadvantages: It can be very time consuming and take a long time to convert these leads into customers or clients.www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 9
  • Not yet on Facebook?www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 10
  • Create a pageYou need to have apersonal page before youcan setup a BusinessPageGo to:www.facebook.com/pages/create.phpwww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 11
  • Setup• Depending on ‘type’ of page you have chosen will display different formats on Timelinewww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 12
  • Setup – ‘Local Business’ Extras • If choosing a local business – people can ‘check in’ at each location while there and like your page if haven’t already • And can offer discounts etc (to do this make sure your account has an address specified)www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 13
  • Setup – URL (Facebook Address)Change facebook url - Update the URLto show as your company name, eg: www.facebook.com/hmckapiti?ref=ts vs www.facebook.com/minxshoesTo change:Go into your page/ Edit/ UsernameFor more info:www.facebook.com/help/?page=174999945886703www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 14
  • Setup - Timeline Old FormatTimeline – the new format of the pageYou can have a couple of different photos foryour timeline but need to be of exactmeasurementsResearch has shown the Timeline picture isviewed first and photos including people are Timeline:more engaging.There are certain rules and regulations for whatyou can add into your pictures.See here for more info:www.facebook.com/help?faq=%20276329115767498www.copyblogger.com/timeline-cover-photo/www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 15
  • Setup – Link Business to Personal You can have your business Facebook linked on your personal pagewww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 16
  • Setup – Link Business to Personal To update go into your personal page, select ‘Update Info’ update Work and Education– (you must have already setup your business page to link this) ‘I Currently work here’ has to be ticked to show on your personal pagewww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 17
  • Have a Facebook page – Now what? • What do I post- what probs are your target market facing, what could they learn from you? Post articles, tips, information, photos How often should I post? Some research says every day, depends on what you posting and if you are providing value! Think about it from a customer perspective - do you go back and scan old posts or just look at the most recent ones? There is so many new updates your information can get lost • Find out when people are on Facebook and time your posts for then.www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 18
  • Can I control comments?• Yes you can delete comments and also ban users• You can choose to review all comments before they appear on your page www.facebook.com/help?page=129809910466419 Hover over Right hand corner of comment, and X should appear More Info: www.wendymoore.net/2012/01/how-to- remove-an-unwanted-spam-post-from- your-facebook-fan-page/www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 19
  • Using Facebook You can switch between using your personal profile and business page by selecting the  in the top right hand corner The logo and name will show up as to which profile you are usingwww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 20
  • Pictures When attaching pictures, these then all show up in your pictures, and you can then create Albumswww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 21
  • Sharing Updates • Click on share • Click and select how to share it, eg on your page (business) or on your own timeline (personal)www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 22
  • Questions • Quick way of getting people involved and engaged on your pagewww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 23
  • Events • can update the picture, show how to join and sharewww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 24
  • Tagging • Tagging is linking people or pages which creates a link to their Facebook page (appears in Blue) To tag: type ‘@’ then the first few letters of person’s name or business and select which one to apply it to.www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 25
  • Tagging Photos • Click on Tag Photo , start typing person’s name, and list should appear of your Facebook friends and pages you likewww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 26
  • Offers There is a trial for offers being run for pages setup as a ‘local business’ For more info: http://www.facebook.com/help/offerswww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 27
  • Insights • Likes/insights – if a person likes you this increases the number of likes, but if it’s a business page then this doesn’t add to the countwww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 28
  • Highlight Posts • Highlighting posts – making it bigger to make it stand out • To highlight - hover over your post – top left hand cornerwww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 29
  • Milestones • Great for highlighting special dates and engaging your audiencewww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 30
  • Milestones How to add Milestone:www.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 31
  • Groups • Groups are for limited audience • You need to be invited – Great for community groups • More info: www.facebook.com/about/groupswww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 32
  • Promoting your Facebook pageAdd your Facebook link to different sites:•link onto your website•include in your email signature•Add to business cards and marketing materialwww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 33
  • Ways to increase likes • Commenting on other Facebook pages or other blogs • Providing updates that are engaging and that people like or comment on • Linking your newsletter or blog to Facebook • Do Market Research – Look at similar industries – Look at favourite pages – What are people liking and commenting onwww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 34
  • Promote each other • Example of how Facebook can be used to promote Venus members – through photos and taggingwww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 35
  • Local Facebook Pages • Go and like other local pages, comment on their updates – this is great exposure • Or click on their likes to find out what other pages are aroundwww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 36
  • Friends Likes • Find out what pages your friends like, are they any common ones, are they commenting? • Click on Likes in your friends pageswww.facebook.com/definedcoach
  • Workshop Objective • Increase awareness of tools and benefits of Facebook Business Pages, providing the knowledge to setup your own pagewww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 38
  • Questions & Feedback • Please go and Like www.facebook.com/definedcoach • And feel free to provide comments on the workshop – on my Facebook page • For more information or a one on one Facebook setup session please contact mewww.facebook.com/definedcoach Venus Facebook workshop 6 June 2012 39