SNOBS.com.au is an online magazine aimed at
entrepreneurial businesswomen. Most readers (we “Because
attract men, too) run their own businesses, have socialising
one on the side or are planning to launch.
SNOBS itself, is still a start-up business which is opportunity...”
reﬂected in our style of content. It’s upfront,
honest and not afraid to admit the odd bout of
Word is spreading and our nationwide [+NZ]
We’ve found this is the appeal for many readers. subscriber list is expanding rapidly. So now, we
That, and the fact we offer plenty of avenues for want to offer readers access to a tighter, brighter
start-ups to “star” in our articles. and more efficient online community.
We offer the best we can as “a resource for news, TIGHTER = we want our readers to think of our
information and advice” but we know our readers contributors as acquaintances.
still refer to My Business, Smart Company and BRIGHTER = the SNOBSpecialists team are the best
many other sources for really solid, consistent, at what they do.
educational content. That’s cool; it’s where we get
ours, too! It’s little cause for concern because our MORE EFFICIENT = because we’ll have the
readers keep coming back... resources to facilitate reader queries.
SNOBSpecialists are a team of “industry experts”
• At SNOBS, the readers can be the educators with providing consistent and professional content
articles like You Learn Something New Every Day. on all aspects of business management,
personal wealth and success acceleration. That
• Women who’ve launched a new business can get
is, in regard to things businesswomen need.
a feature write-up in New Kids on the Block.
We’re also seeking industry know-it-alls to
• Established businesswomen can get a month’s
cover the things businesswomen want; relating
sponsorship for the cost of a Reader Email prize. to style, design, health, relationships and
Contribution to SNOBS is based on the Law of Reciprocity; what you give to
others will be returned in abundance! In other words, there is no monetary
reward and therefore no formal contract we’ll be asking SNOBSpecialists to
sign. Instead, let us present the:
MUTUAL BENEFIT AGREEMENT
A full-page bio on yourself/your business, linked to via the
SNOBSpecialists tab on our homepage.
Article by-lines double as pop-up author bios, which include a
link to your website + link to back catalogue of every article of
yours we’ve published.
A VIP proﬁle: We will promote you as our resident expert
regarding your “SNOBSpecialty” by cross-referencing to your
content or quoting you (with links) in our own feature articles.
Exclusivity: our aim is to treat SNOBSpecialists in a similar
fashion to business networking groups who restrict membership
to only one person per profession. [But in this case, it’s one contributor
You’ll get a special introduction to SNOBS’ subscribers in one
issue of our monthly newsletter. Plus, we’ll interview you for a
Success Q&A so our readers can get to know you even better.
Increase your audience reach. On top of your articles being
published at SNOBS...
• Every article gets promoted via our Facebook Page
• We highlight some content via http://twitter.com/SNOBEd
• Chosen articles get featured in our monthly newsletter
• Business content is syndicated via Flossie Media Group
Pop-up Author Bio
SNOBS has a partnership agreement with Flossie Media Group, meaning our
business content gets fed through their business site for women...
w w w.professionalflossie.com
This screen grab shows SNOBS articles as they appeared on Pro Flossie’s homepage.
The purpose of our Mutual Beneﬁt Agreement (MBA) is so
you get everything we’ve promised above and we get
Know their stuff and can write well, or deliver succinct
information that you’re willing to let us tweak (with approval) for
Will commit to a contribution agreement, in terms of quantity
• Pre-existing content you’ve written for client or customer
newsletters, books, blogs, etc. is fine - so long as you’re happy
to work with us to tweak or update copy where necessary.
• Contribution quantity/regularity agreements are made on a
case-by-case basis, because, the topic you cover might require
in-depth 700-word articles, or a simple “10 Tips” structure, or
picture-driven pieces with captions, etc.
• It is an expectation of the MBA that you will provide some
original content for SNOBS. These contributions can be
During the development published later elsewhere, so long as it includes an end-note
stage of SNOBSpecialists stating when and where the item first appeared.
nationwide for the best Are willing to engage with our readers. There’s no obligation to
contributors. monitor the site daily, but we are working on building an
This means, you may not environment where readers will begin to interact more (via
be the only person/ article comments or questions) because they know they’ll get a
business in your response - from the author, another reader or even another SS
profession who has been author. It’s all about teamwork; yeah!
offered the MBA.
We’ve no intention of
wasting anyone’s time; There’s EXTRA
we hope you can
understand it’s necessary perks, too!
to cast a few lines in the
same direction to “get the
right people on the We make cont ribu tion e asy by
bus” [Jim Collins]. cre ating SNOBSpecialist group-ef fort
article s, like: ‘10 Tips for Che ap
IF YOU’RE INTERESTED, Marke ting’ or ‘Busine ss Mistake s We
WE’LL ASK YOU TO: Made, So You Don’t’.
1. Provide three examples
of your written work.
2. Fill in a form regarding Exclusive access to the
your “speciality” and SS Wiki where you can
proposed topics you’re
collaborate “behind the
qualiﬁed to cover; to
ensure we don’t double scenes”.
up on specialists. It’s also where we build
our group articles,
provide st yle guides, topic
Wanna be a SNOBSpecialist? suggestions, an editorial
E: carleepot email@example.com calendar and more!