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Using social media power point

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    Using social media power point Using social media power point Presentation Transcript

    • Social Media Best Practices Helen Osman | September 24, 2010
    • Welcome!
    • The World of Web 2.0
    • Barry Wellman, An Electronic Group is Virtually a Social Network , 1997. Images: www.congregationalresources.org Social media: is it a big deal? Modern Social Networks Computer-based Social Networks
    • Challenges for the church Opportunities and challenges
      • Visibility
      • Community
      • Accountability
    • Visibility
      • More than 500 million active users
      • 50% of active users log on to Facebook in any given day
      • Average user has 130 friends
      • Source: facebook.com
    • Community
    • Accountability
      • Site administrators must be trusted adults
      • There should be at least two administrators for each site
      • Do not use personal sites for diocesan or parish programs
      • Register passwords and logins with central office
      • Train site administrators
      Best Practices: Establishing a site
    • Best Practices: Guidelines
      • When developing guidelines:
      • Define appropriate boundaries
      • Require Codes of Conduct  
      • Give specific instructions for first time users of social media
      • Provide recommendations on how to deal with difficult “fans” or “followers”
      • Provide trusted sites for reference, and recommend that site administrators have a thorough knowledge of these sites.
      • Remind site administrators they are posting for a broad audience.
    • Best Practices: Decision Tree
    • Best Practices: Rules of the Road
        • Practice what you preach.
        • Identify yourself. Do not use pseudonyms or the name of the parish, program, etc., as your identity, unless authorized to do so.
        • Abide by copyright, fair use, and IRS financial disclosure regulations.
        • Do not divulge confidential information about others. Nothing posted on the Internet is private.
        • Don’t cite others, post photos or videos of them, link to their material, etc., without their approval.
        • And again:
        • Practice Christian charity.
    • Social Networking with Minors
      • Diocesan child and youth protection policy
      • Children’s Online Privacy Protection Act: http://www.ftc.gov/privacy/privacyinitiatives/childrens.html
      Mark Prensky, Digital Natives, Digital Immigrants, 2001 .
    • Personal sites “ The views expressed on this site are mine alone and do not necessarily reflect the views of my employer.”
    • Reporting and Monitoring
      • Protect your ‘brand’
      • Correct misinformation
      • Decide when and how to respond to attacks
    • www.usccb.org/comm/social-media-guidelines.shtml