Social Media Best Practices Helen Osman  |  September 24, 2010
Welcome!
The World of Web 2.0
Barry Wellman,  An Electronic Group is Virtually a Social Network , 1997. Images: www.congregationalresources.org Social m...
Challenges for the church Opportunities and challenges <ul><li>Visibility </li></ul><ul><li>Community </li></ul><ul><li>Ac...
Visibility <ul><li>More than 500 million active users </li></ul><ul><li>50% of active users log on to Facebook in any give...
Community
Accountability
<ul><li>Site administrators must be trusted adults </li></ul><ul><li>There should be at least two administrators for each ...
Best Practices:  Guidelines <ul><li>When developing guidelines: </li></ul><ul><li>Define appropriate boundaries </li></ul>...
Best Practices:  Decision Tree
Best Practices:  Rules of the Road <ul><ul><li>Practice what you preach. </li></ul></ul><ul><ul><li>Identify yourself. Do ...
Social Networking with Minors <ul><li>Diocesan child and youth protection policy </li></ul><ul><li>Children’s Online Priva...
Personal sites “ The views expressed on this site are mine alone and do not necessarily reflect the views of my employer.”
Reporting and Monitoring <ul><li>Protect your ‘brand’  </li></ul><ul><li>Correct misinformation </li></ul><ul><li>Decide w...
www.usccb.org/comm/social-media-guidelines.shtml
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Using social media power point

  1. 1. Social Media Best Practices Helen Osman | September 24, 2010
  2. 2. Welcome!
  3. 3. The World of Web 2.0
  4. 4. Barry Wellman, An Electronic Group is Virtually a Social Network , 1997. Images: www.congregationalresources.org Social media: is it a big deal? Modern Social Networks Computer-based Social Networks
  5. 5. Challenges for the church Opportunities and challenges <ul><li>Visibility </li></ul><ul><li>Community </li></ul><ul><li>Accountability </li></ul>
  6. 6. Visibility <ul><li>More than 500 million active users </li></ul><ul><li>50% of active users log on to Facebook in any given day </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>Source: facebook.com </li></ul>
  7. 7. Community
  8. 8. Accountability
  9. 9. <ul><li>Site administrators must be trusted adults </li></ul><ul><li>There should be at least two administrators for each site </li></ul><ul><li>Do not use personal sites for diocesan or parish programs </li></ul><ul><li>Register passwords and logins with central office </li></ul><ul><li>Train site administrators </li></ul>Best Practices: Establishing a site
  10. 10. Best Practices: Guidelines <ul><li>When developing guidelines: </li></ul><ul><li>Define appropriate boundaries </li></ul><ul><li>Require Codes of Conduct   </li></ul><ul><li>Give specific instructions for first time users of social media </li></ul><ul><li>Provide recommendations on how to deal with difficult “fans” or “followers” </li></ul><ul><li>Provide trusted sites for reference, and recommend that site administrators have a thorough knowledge of these sites. </li></ul><ul><li>Remind site administrators they are posting for a broad audience. </li></ul>
  11. 11. Best Practices: Decision Tree
  12. 12. Best Practices: Rules of the Road <ul><ul><li>Practice what you preach. </li></ul></ul><ul><ul><li>Identify yourself. Do not use pseudonyms or the name of the parish, program, etc., as your identity, unless authorized to do so. </li></ul></ul><ul><ul><li>Abide by copyright, fair use, and IRS financial disclosure regulations. </li></ul></ul><ul><ul><li>Do not divulge confidential information about others. Nothing posted on the Internet is private. </li></ul></ul><ul><ul><li>Don’t cite others, post photos or videos of them, link to their material, etc., without their approval. </li></ul></ul><ul><ul><li>And again: </li></ul></ul><ul><ul><li>Practice Christian charity. </li></ul></ul>
  13. 13. Social Networking with Minors <ul><li>Diocesan child and youth protection policy </li></ul><ul><li>Children’s Online Privacy Protection Act: http://www.ftc.gov/privacy/privacyinitiatives/childrens.html </li></ul>Mark Prensky, Digital Natives, Digital Immigrants, 2001 .
  14. 14. Personal sites “ The views expressed on this site are mine alone and do not necessarily reflect the views of my employer.”
  15. 15. Reporting and Monitoring <ul><li>Protect your ‘brand’ </li></ul><ul><li>Correct misinformation </li></ul><ul><li>Decide when and how to respond to attacks </li></ul>
  16. 16. www.usccb.org/comm/social-media-guidelines.shtml

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