Mission & Media: Web 2.0 How media is changing and what that means for the work of the Province
Web 2.0 A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them (Web 1.0). Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites and other media.
Some Potentials for our Congregation New avenues for sharing the stories of our missions and missionaries Advertising online for fundraising and online donations With those closer to our houses, potential new database to invite For those farther, providing online content to inspire them Costs much lower for vocation ads online with a greater reach Becoming main way to reach out to young people Can you think of other potential uses?
David & Goliath Factor Our Province has a long history of employing the power of the media from the very first magazine in the 1940’s. Today, we understand how vital it is we have a significant presence both in print, visual and internet media. And, as we get smaller in number, we will rely more on media to help us to share. We needed to develop a “communications plan” that involves all aspects of media. With the smaller number of confreres in the future available for this, and the greater need for more expertise, we need to…
The Illumicom Report The congregation lacks a clear public identity, congregational mission statement and focus in publications Xaverians are not known outside of immediate circles External communications efforts sought in congregational feedback Good internal congregational communication Newsletter, website, interpersonal communication top sources for information; blog of little interest, e-newsletter read by many Strong online presence attractive but could be even more effective at articulating the Xaverian mission What’s your reaction to “Xaverians are not known outside of immediate circles”?
Our Communications Plan “Our founder was among the first to use modern means of mass communication in the service of the Gospel. The new technological possibilities we have today offer previously unheard of possibilities and we should take advantage of them; nevertheless, we must never forget that they should never substitute an authentic life witness.” (60: What We Do: RMX)
Develop core Mission Statement Develop Vision Statement to incorporate and reflect the values and goals of the Congregation of the United States Region Develop modern logo as an accurate graphic representation of the Xaverian Mission and ministry Expand advertising and development efforts using traditional and online media, including secure web solicitation We need to investigate the most appropriate method for online donations using the Congregation’s 501C3 status Assist the Congregation to expand vocational outreach Mission Media Office’s Work - 1
Assist Congregation to expand and effectively use and monitor mobile and web based social networking to expand vocational outreach and fundraising Initiate and maintain secular public and media relations Highlight ministries in areas of encouragement of new Christian communities; interfaith and intercultural dialogue; and solidarity with the poorest through justice, peace and the integrity of creation Promote the knowledge, understanding and appreciation of Xaverian charism with specific emphasis on the founder’s spirit Explore to possibility of using the internet for additional outreach, including, but not limited to, “chat rooms” and Internet radio, online retreats, webinars, etc… Mission Media Office’s Work - 2
So what’s the big deal? What are the possibilities in your mind? What makes you uncomfortable about all of this? What strikes you about our communications plan? What do you have questions about? What do you think of our need to reach out beyond our known circle given we are getting smaller as a group? How would you suggest we do this?
Provincial Newsletter Total numbers going out each issue is about 9000 Internet presence of our newsletter Extras going out to the parishes we assist Media Office role Suggestions for content
Our Official Web Fr. Turco created our website and recently updated the code We get more than 3000 visits a day on the web You may email articles and share on social networking sites Access our social networking sites You suggest content to be published www.xaviermissionaries.org
Our Facebook Page More than 3900 people follow this site with 1591 monthly active users You can comment on any posting It is an opportunity to share your story www.facebook.com/catholicmissionaries
Our Flickr Page Flickr is a way to share photos and albums across the web Mission pictures can be shared here and available to all You may upload your own photos You can comment on any photos and your comment is shared www.flickr.com/catholicmission
Our You Tube Page YT is a medium to share short videos on the internet We have our videos seen about 79 times over the last three months If you have access to videos on computer that could be shared, let me know
No Borders E-Newsletter We have a database of about 245 contacts It is a tool reach out to young people and their ministry leaders It is a concrete tool we can offer anyone interested It can be developed as the E-newsletter of our new youth office later in the year This can be a transitional list into our main files as friends and benefactors
Analysis of Web 2.0 Use ADVANTAGES Cost effective Opportunities to reach out to a much larger group of people in more effective ways Opportunity to share different types of content Important tool in our desire to improve development Opportunity to link people with our missionaries CHALLENGES It takes time to develop a presence on the web We need technical help in this area – cost involved We need to keep constant ads on the internet Danger of not being able to move from the virtual world to the real world Open to liabilities regarding abuse in new way USCCB norms for social media use important
Challenges we need to solve yet We need to learn to funnel those in touch with us to a more serious commitment We need to set up and advertise online donation possibilities We need to learn how to have greater interaction on our sites We need to find ways to have more confreres sharing in this media We need to find ways to use this media to connect with vocation possibilities and new donors What else are the challenges we need to learn more about? Any other questions?