Media & Mission 2.0
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Media & Mission 2.0

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Media & Mission 2.0 Media & Mission 2.0 Presentation Transcript

  • Mission & Media: Web 2.0
    How media is changing and what that means for the work of the Province
  • Web 2.0
    A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them (Web 1.0).
    Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites and other media.
  • Making New Connections with New Friends
  • Where Many Young People Will Find Us
  • Social Networking
    In this new way of communicating, what’s your reaction?
    What are the dangers? Possibilities?
  • Join the Rest of the World
  • Some Potentials for our Congregation
    New avenues for sharing the stories of our missions and missionaries
    Advertising online for fundraising and online donations
    With those closer to our houses, potential new database to invite
    For those farther, providing online content to inspire them
    Costs much lower for vocation ads online with a greater reach
    Becoming main way to reach out to young people
    Can you think of other potential uses?
  • David & Goliath Factor
    Our Province has a long history of employing the power of the media from the very first magazine in the 1940’s. Today, we understand how vital it is we have a significant presence both in print, visual and internet media. And, as we get smaller in number, we will rely more on media to help us to share.
    We needed to develop a “communications plan” that involves all aspects of media. With the smaller number of confreres in the future available for this, and the greater need for more expertise, we need to…
  • The Illumicom Report
    The congregation lacks a clear public identity, congregational mission statement and focus in publications
    Xaverians are not known outside of immediate circles
    External communications efforts sought in congregational feedback
    Good internal congregational communication
    Newsletter, website, interpersonal communication top sources for information; blog of little interest, e-newsletter read by many
    Strong online presence attractive but could be even more effective at articulating the Xaverian mission
    What’s your reaction to “Xaverians are not known outside of immediate circles”?
  • Our Communications Plan
    “Our founder was among the first to use modern means of mass communication in the service of the Gospel. The new technological possibilities we have today offer previously unheard of possibilities and we should take advantage of them; nevertheless, we must never forget that they should never substitute an authentic life witness.” (60: What We Do: RMX)
  • Develop core Mission Statement
    Develop Vision Statement to incorporate and reflect the values and goals of the Congregation of the United States Region
    Develop modern logo as an accurate graphic representation of the Xaverian Mission and ministry
    Expand advertising and development efforts using traditional and online media, including secure web solicitation
    We need to investigate the most appropriate method for online donations using the Congregation’s 501C3 status
    Assist the Congregation to expand vocational outreach
    Mission Media Office’s Work - 1
  • Assist Congregation to expand and effectively use and monitor mobile and web based social networking to expand vocational outreach and fundraising
    Initiate and maintain secular public and media relations
    Highlight ministries in areas of encouragement of new Christian communities; interfaith and intercultural dialogue; and solidarity with the poorest through justice, peace and the integrity of creation
    Promote the knowledge, understanding and appreciation of Xaverian charism with specific emphasis on the founder’s spirit
    Explore to possibility of using the internet for additional outreach, including, but not limited to, “chat rooms” and Internet radio, online retreats, webinars, etc…
    Mission Media Office’s Work - 2
  • So what’s the big deal?
    What are the possibilities in your mind? What makes you uncomfortable about all of this?
    What strikes you about our communications plan? What do you have questions about?
    What do you think of our need to reach out beyond our known circle given we are getting smaller as a group? How would you suggest we do this?
  • Our Web Network
  • Provincial Newsletter
    Total numbers going out each issue is about 9000
    Internet presence of our newsletter
    Extras going out to the parishes we assist
    Media Office role
    Suggestions for content
  • Our Official Web
    Fr. Turco created our website and recently updated the code
    We get more than 3000 visits a day on the web
    You may email articles and share on social networking sites
    Access our social networking sites
    You suggest content to be published
    www.xaviermissionaries.org
  • Provincial Mission Blog
    • The blog was created several years ago to illicit a conversation about issues and share mission issues more rapidly
    • It is visited about 1000 times a month
    • There are opportunities for anyone to comment on any blog post
    • You may suggest a blog post anytime
    • www.xaverianmissionaries.blogspot.com
  • Our Facebook Page
    More than 3900 people follow this site with 1591 monthly active users
    You can comment on any posting
    It is an opportunity to share your story
    www.facebook.com/catholicmissionaries
  • Our Flickr Page
    Flickr is a way to share photos and albums across the web
    Mission pictures can be shared here and available to all
    You may upload your own photos
    You can comment on any photos and your comment is shared
    www.flickr.com/catholicmission
  • Our You Tube Page
    YT is a medium to share short videos on the internet
    We have our videos seen about 79 times over the last three months
    If you have access to videos on computer that could be shared, let me know
  • No Borders E-Newsletter
    We have a database of about 245 contacts
    It is a tool reach out to young people and their ministry leaders
    It is a concrete tool we can offer anyone interested
    It can be developed as the E-newsletter of our new youth office later in the year
    This can be a transitional list into our main files as friends and benefactors
  • Analysis of Web 2.0 Use
    ADVANTAGES
    Cost effective
    Opportunities to reach out to a much larger group of people in more effective ways
    Opportunity to share different types of content
    Important tool in our desire to improve development
    Opportunity to link people with our missionaries
    CHALLENGES
    It takes time to develop a presence on the web
    We need technical help in this area – cost involved
    We need to keep constant ads on the internet
    Danger of not being able to move from the virtual world to the real world
    Open to liabilities regarding abuse in new way
    USCCB norms for social media use important
  • Challenges we need to solve yet
    We need to learn to funnel those in touch with us to a more serious commitment
    We need to set up and advertise online donation possibilities
    We need to learn how to have greater interaction on our sites
    We need to find ways to have more confreres sharing in this media
    We need to find ways to use this media to connect with vocation possibilities and new donors
    What else are the challenges we need to learn more about?
    Any other questions?