The document provides tips for using social media for good and success. It recommends following the golden rule of tweeting others as you'd like to be tweeted. The social media success formula is outlined as 50% listening, 25% responding, and 25% creating. Specific tips are given for listening by following hashtags, responding by tweeting and interacting with others, and creating posts using hashtags to share stories about bringing good into one's community or industry. Local social media accounts are listed to follow.