Why before how webinar with jay baer   handout slides
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Why before how webinar with jay baer   handout slides Why before how webinar with jay baer handout slides Presentation Transcript

  • @jaybaerWhy Before How:Creating Social Media Strategic Plans in 8 Steps
  • @jaybaerthe tools always change60453015 share of search 0 1999
  • @jayb @jaybaer b baer OL S! ON TO U SI NG PF OCS TO View slide
  • @jaybaerfocus onhow to be SOCIAL worry less about how to do SOCIAL MEDIA. View slide
  • @jaybaer @jaybaer Social Media Strategy8 stepprocess
  • 1 @jaybaerbuildan ark
  • @jaybaer DO NOT DO SOCIALAT BAYONET POINT
  • @jaybaer @jaybaer #esto12gather data Customer Characteristics Current Social Metrics M (if any) Web Metrics Business Metrics
  • 2 @jaybaer listen
  • Listening Queries What’s Being Said About Us? What’s Being Said About Topics of Interest? What’s Our Sentiment? Who’s Saying It? Where Are They Saying It?
  • 3 awareness? what’s the sales? point? loyalty?
  • pick one.3 awareness? what’s the sales? point? loyalty?
  • @jaybaer If You Try to AccomplishEverything in Social Media,You’ll Accomplish Nothing.
  • @jaybaer Repeat/Unaware Aware Trial Advocate Enthusiast
  • @jaybaer4 success metrics
  • @jaybaer The goal isnt to be good atsocial media, the goal is to begood at business because of social media.
  • @jaybaerWhatever youre trying to accomplish dictates how and what you measure. Awareness Sales Advocacy
  • @jaybaerMeasure Behavior not just Data
  • @jaybaerWeak Metric: Stronger Metric: Number of Facebook Engagement Rate Facebook fans
  • @jaybaerWeak Metric: Stronger Metric: Number of Facebook Engagement Rate Facebook fans
  • Affinity + Weight + Recency =Facebook Visibility
  • @jaybaerWeak Metric: Stronger Metric:Number of Clicks Offers Redeemed
  • @jaybaerbit.ly/UsIoIS+
  • @jaybaer JUST BECAUSE EVERYTHING ISMEASURABLEDOESN’T MEAN YOUSHOULD MEASUREEVERYTHING
  • @jaybaer5 analyze audience
  • @jaybaer #esto12 Use Research & Personas to ModelName: Name:John Doe Jane DoeGender: Gender:Male FemaleAge: Age:24 23Hometown: Hometown:NYC NYC
  • @jaybaer Age / Gender / Geography Who Are They?How Do They Use Social Media?
  • @jaybaer 3 Levels of SocialParticipation
  • @jaybaer 3 Levels ofAPPLAUD Social Participation
  • @jaybaer 3 Levels ofAPPLAUD Social Participation CRITIQUE
  • @jaybaer 3 Levels ofAPPLAUD Social Participation CRITIQUE CREATE
  • @jaybaer
  • @jaybaer jGive Your Audience Appropriate Social Media Assignments THE YOUNGER THEAUDIENCE, THE MORE THEY’LL BE WILLING TO CREATE
  • @jaybaer
  • @jaybaer
  • @jaybaer
  • @jaybaer1,961
  • @jaybaer1,961 300
  • @jaybaer6 what’s your one thing?
  • @jaybaer
  • @jaybaerPassion,Not Features
  • @jaybaer Passion, Not Featuresinnovation
  • @jaybaer Passion, Not Featuresinnovation magic
  • @jaybaer Passion, Not Featuresinnovation magic safety
  • @jaybaer Passion, Not Featuresinnovation magic safety service
  • @jaybaer Passion, Not Featuresinnovation magic safety service You ?????
  • If everyone has aSPECIAL OFFER yours isn’t that special
  • @jaybaer
  • @jaybaer7humanization
  • @jaybaer social mediaIS ABOUT PEOPLE not logos.
  • @jaybaer
  • @jaybaer8 channel plan
  • @jaybaerSocial Media Home Base & Outposts
  • @jaybaerfirst, win the war of information
  • @jaybaerfirst, win the war of information 15 10.4 8 5.3 2010 2011
  • Customers view 30 pages on average
  • Customers view 30 pages on average 75% of sales are virtual
  • @jaybaer
  • @jaybaer Create a VISUALCommunication Plan
  • @jaybaeruse social to promote content first, company second content is fire.social media is gasoline.
  • @jaybaerEVERY CHANNEL YOU ADD IS A COST FIRST, AND THEN MAYBE A BENEFIT
  • @jaybae @jaybaer @jaybaer8 Steps: Refresher Course
  • @jaybae @jaybaer @jaybaer 8 Steps: Refresher Coursebuild an ark 1
  • @jaybae @jaybaer @jaybaer 8 Steps: Refresher Course build an ark 1listen & compare 2
  • @jaybae @jaybaer @jaybaer 8 Steps: Refresher Course build an ark 1listen & compare 2 what’s the point? 3
  • @jaybae @jaybaer @jaybaer 8 Steps: Refresher Course build an ark 1listen & compare 2 what’s the point? 3 success metrics 4
  • @jaybae @jaybaer @jaybaer 8 Steps: Refresher Course build an ark 1listen & compare 2 what’s the point? 3 success metrics 4 analyze audience 5
  • @jaybae @jaybaer @jaybaer 8 Steps: Refresher Course build an ark 1listen & compare 2 what’s the point? 3 success metrics 4 analyze audience 5 what’s your one thing? 6
  • @jaybae @jaybaer @jaybaer 8 Steps: Refresher Course build an ark 1listen & compare 2 what’s the point? 3 success metrics 4 analyze audience 5 what’s your one thing? 6 humanization 7
  • @jaybae @jaybaer @jaybaer 8 Steps: Refresher Course build an ark 1listen & compare 2 what’s the point? 3 success metrics 4 analyze audience 5 what’s your one thing? 6 humanization 7 channel plan 8
  • @jaybaerfocus onhow to be SOCIAL worry less about how to do SOCIAL MEDIA.
  • Jay BaerConvince & Convert
  • Jay BaerConvince & ConvertConvinceAndConvert.com