Considine, Horton, & Moorman, 2009 The Media Triangle TEXT PRODUCTION AUDIENCE What medium is this text? What genre? What codes and conventions are evident? What are these characters like? What individuals or institutions created this text? What production techniques were used? How is the text marketed and distributed? What rules govern production and consumption of this text? Who is the target audience for this text? What evidence can you provide How and why does the text appeal to its target audience?