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Innovation

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Transcript

  • 1. Diffusion of Innovations A Theory of Communications in Contemporary Society by Everett Rogers Carla Piper, Ed. D.
  • 2. Professional Development
    • How do you get your colleagues or staff to embrace a technology innovation?
    • How can you organize your training?
      • Large group
      • Train the trainer model?
      • One on one
      • In the lab or in the classroom?
    • How can you motivate them to incorporate new technologies in their teaching?
  • 3. The Innovation Decision Process
    • What does it take to decide to use an innovation?:
    • Knowledge
    • Persuasion
    • Decision
    • Implementation
    • Confirmation
  • 4. Adopter Categories
    • Innovativeness along the bell curve
    • Innovator - Venturesome (Not a change agent)
    • Early Adopter – Respectable (Not necessarily a good change agent)
    • Early Majority - Deliberate
    • Late Majority - Skeptical
    • Laggards – Traditional
  • 5. What can you expect from staff?
  • 6. Diffusion of Innovations Paradigm
    • An Innovation
    • Communicated via Channels
    • Over Time
    • Among the Members of A Social System
  • 7. Change Agents
    • Provide Communication Link
    • Facilitate the Flow of Innovations
    • Opinion Leaders
    • Technology Clusters
  • 8. Early Adopters
    • More social participation
    • More highly connected in social systems
    • Greater exposure to mass media channels
    • Engage in more information seeking
    • Often more literate and upward mobile
    • Seeking greater knowledge of innovations
  • 9. Early Adopters
    • Favor revolutionary change
    • Visionary
    • Strong technology focus
    • Risk Takers
    • Experimenters
    • Largely self-sufficient
    • Horizontally networked
  • 10. Mainstream Staff and Teachers
    • Typically favor evolutionary change
    • Pragmatic or conservative
    • Strong problem and process focus
    • Risk averse
    • Want proven applications of compelling value
    • May need significant support
    • Vertically networked
  • 11. Advantages - What does the innovation offer to society?
    • Gives Status
    • Economic Incentives
    • Profitability and Pay-off
    • Predominance of technology in society as a whole
    • Preparation for demands of workplace
    • Lifelong learning skill
  • 12. Compatibility - Does the innovation fit into life style?
    • Values and beliefs
    • P reviously introduced ideas and traditions (texts, paper, pencil)
    • Professional or personal needs (meeting curriculum standards as given by districts/state/national organizations)
    • Government policies and work pressures
  • 13. Relative Advantage and Cultural Compatibility
    • What will the change do?
    • What advantages do digital learning environments provide for education organizations that serve traditionally underrepresented and/or low-income populations?
    • How does changing the culture of educational organizations lead to digital equity?
  • 14. Complexity - How difficult is the innovation to understand?
    • Difficult to keep up with rapid changes
    • Platform compatibility issues
    • Antiquated systems in education
    • Lack of number of high level computers
    • Average age of staffs - older, non-educated or inexperienced in technology
    • Requires lots of hand holding, guidance – (Teachers unwilling to take that from peers)
  • 15. Complexity and Trialability
    • How easily can the change be used?
    • What processes help educational organizations move toward digital equity?
    • What are some small-scale practices that could easily be tried?
    • What technology integration practices can organizations easily adopt to increase digital equity?
  • 16. Trialability and Observability
    • Experiment with on a limited basis
    • Improving as teachers get computers at home and at school
    • Much more accessible in private environments
    • Degree to which results are visible to others
    • View more global sharing through web
    • Teachers view products produced by students or teachers in other settings
  • 17. Observability
    • Where can people see a demonstration of the change?
    • What models provide direction for successful system change that promotes digital equity?