The Journey Into Web 2.0

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"The Journey into Web 2.0" is a presentation aimed at Texas state agencies who are considering social media. This is an overview of the main tools (Facebook, Twitter, blogs, wikis) and looks at some of the agencies already using these tools.

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The Journey Into Web 2.0

  1. 1. Carla Pendergraft Associates www.carlapendergraft.com
  2. 2. Why Use Social Media? <ul><li>Constituents are beginning to demand it </li></ul><ul><li>President Obama has said: </li></ul><ul><ul><li>Government should be: </li></ul></ul><ul><ul><ul><li>Transparent </li></ul></ul></ul><ul><ul><ul><li>Open </li></ul></ul></ul><ul><ul><ul><li>Collaborative </li></ul></ul></ul><ul><li>http://www.whitehouse.gov/the_press_office/TransparencyandOpenGovernment/ </li></ul>
  3. 3. Considerations <ul><li>Each state agency should have a clear communications strategy and should take the time to determine how social media fits into this strategy. </li></ul>
  4. 4. Considerations <ul><li>Who is the media meant to reach? Is this my target audience? </li></ul><ul><li>What is the agency attempting to communicate? Can it be effectively communicated using this media? </li></ul><ul><li>Who is responsible for managing the agency’s account? Will this person represent the agency appropriately? Have they been properly trained in the use of social media? </li></ul><ul><li>What are the agency’s responsibilities regarding collection and records retention including preservation of social media content? </li></ul>
  5. 5. Where to start? <ul><li>First, narrow it down. There are only a few tools you’ll need to consider. You will not likely implement all of these. </li></ul><ul><li>Just get started! Dive in to one or two tools; as time permits, try others. </li></ul>
  6. 6. Tools to Consider <ul><ul><li>Facebook: 350 million users – most important </li></ul></ul><ul><ul><ul><li>Personal Pages vs. Fan Pages </li></ul></ul></ul><ul><ul><li>Twitter: 100 million users </li></ul></ul><ul><ul><li>Blogs: possibly useful for top-level execs </li></ul></ul><ul><ul><li>YouTube: Bypass the media! </li></ul></ul><ul><ul><li>LinkedIn: More for your own personal brand </li></ul></ul><ul><ul><li>Flickr: Photo albums – possibly useful to you </li></ul></ul><ul><ul><li>And… Wikis! </li></ul></ul>
  7. 7. Concepts <ul><li>Cloud Computing </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Browser-based software </li></ul>
  8. 8. Browser-based training software Digitalchalk.com
  9. 9. Research First! <ul><li>Research to see what similar agencies are already doing. </li></ul><ul><li>Many are using Facebook and Twitter </li></ul><ul><li>Fewer are using the other tools </li></ul>
  10. 10. Searching <ul><li>Use the search tools on each to see which agencies are active. </li></ul><ul><ul><li>“ texas state agency” </li></ul></ul><ul><ul><li>“ texas department” </li></ul></ul><ul><ul><li>“ texas state” </li></ul></ul><ul><ul><li>Etc. </li></ul></ul>
  11. 11. Who’s on Facebook? 14,500+ fans 5 photo albums Many events Wildlife Videos
  12. 12. Texas Parks and Wildlife <ul><li>Info tab of Facebook page: </li></ul><ul><ul><li>http :// twitter.com/TPWDnews </li></ul></ul><ul><ul><li>http :// www.youtube.com/TexasParksWildlife </li></ul></ul><ul><ul><li>http :// www.flickr.com/photos/texasparkswildlife </li></ul></ul>
  13. 13. TXDOT 1,249 fans Links to construction project statuses 44 photo albums
  14. 14. Texas Dept. of Agriculture 459 fans
  15. 15. Texas Dept. of Agriculture <ul><li>Info tab: </li></ul><ul><ul><li>http://commissionertoddstaples.blogspot.com </li></ul></ul><ul><ul><li>http://twitter.com/tdanews </li></ul></ul><ul><ul><li>http://www.youtube.com/tdacommunications </li></ul></ul><ul><ul><li>http://www.flickr.com/photos/tdanewsroom/ </li></ul></ul>
  16. 16. Policy Considerations <ul><li>113 Social Media Policies: </li></ul><ul><li>http://www.socialmediatoday.com/SMC/155843 </li></ul><ul><li>Gov. Bev Purdue’s (NC) Social Media Policy: </li></ul><ul><li>http://www.records.ncdcr.gov/guides/best_practices_socialmedia_usage_20091217.pdf </li></ul>
  17. 17. Blogs <ul><li>Wordpress.com – 5 minute setup </li></ul>
  18. 18. Govloop.com This is a wiki-you must join to view the content. I recommend it!
  19. 19. Bonus: Wikis <ul><li>Wikis are webpages anyone can edit. </li></ul><ul><li>You can control who “joins” </li></ul><ul><li>Wikipedia is a wiki </li></ul>
  20. 20. Browser-based wikis <ul><li>Wikispaces.com – 1.4 million wikis. </li></ul><ul><ul><li>Free, with ads </li></ul></ul><ul><li>Wikidot.com - 4.2 million wikis. </li></ul><ul><ul><li>$50-$250/year </li></ul></ul>
  21. 21. Shankleville Historical Society Wiki
  22. 22. Questions?

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