Carla Pendergraft Associates Web Design www.carlapendergraft.com

Characteristics of Social Media… statistics Reasons to Use It Touch on blogs How to Listen – setting up alerts Intro to Facebook Intro to Twitter

Characteristics of Social Media… statistics

Reasons to Use It

Touch on blogs

How to Listen – setting up alerts

Intro to Facebook

Intro to Twitter

How many have a personal Facebook page? Business/Fan Page? How many are on Twitter? LinkedIn? How many have a blog? This will be an interactive seminar – questions encouraged! Crowdsourcing – Social Media in real life

How many have a personal Facebook page?

Business/Fan Page?

How many are on Twitter?

LinkedIn?

How many have a blog?

This will be an interactive seminar – questions encouraged!

Crowdsourcing – Social Media in real life

It’s about conversations and communities It requires a new way of thinking. Push vs. Pull; Telling vs. Asking Allows your audience to connect with you and with each other .

It’s about conversations and communities

It requires a new way of thinking.

Push vs. Pull; Telling vs. Asking

Allows your audience to connect with you and with each other .

Facebook – 200 million users, top 10 website MySpace – 110 million users LinkedIn – about 30 million users Twitter – 54 million visits per month YouTube – 70 million videos Flickr – hosts over 2 billion images Blogs – over 200 million And new social communities are added every day.

Facebook – 200 million users, top 10 website

MySpace – 110 million users

LinkedIn – about 30 million users

Twitter – 54 million visits per month

YouTube – 70 million videos

Flickr – hosts over 2 billion images

Blogs – over 200 million

And new social communities are added every day.

Promote your festival or event – and the events that lead up to it Make announcements about performers when they are signed—and other plans as they firm up Ask for volunteers Ask for opinions – who do they want to see perform? Drive traffic to your main website Speak to a younger demographic Wine and Cheese Festival

Promote your festival or event – and the events that lead up to it

Make announcements about performers when they are signed—and other plans as they firm up

Ask for volunteers

Ask for opinions – who do they want to see perform?

Drive traffic to your main website

Speak to a younger demographic

Wine and Cheese Festival

If an ad rep came to you and said, I’ve got a way for you to advertise to 200 million people who can choose to listen to your ad because they’re interested in what you offer. But the catch is, you have to spend some time learning how to use it. You’ll have to update it regularly, and listen for any questions from your audience. And… it’s free.

If an ad rep came to you and said,

I’ve got a way for you to advertise to 200 million people who can choose to listen to your ad because they’re interested in what you offer. But the catch is, you have to spend some time learning how to use it. You’ll have to update it regularly, and listen for any questions from your audience. And… it’s free.

Just choose a couple of tools to begin with Don’t let it take over your life Share the duties with others, if possible. Start by listening – we’ll show you how Don’t neglect your core website

Just choose a couple of tools to begin with

Don’t let it take over your life

Share the duties with others, if possible.

Start by listening – we’ll show you how

Don’t neglect your core website

Go to google.com/alerts and set up alerts to be sent to your email. Choose “Comprehensive” to monitor blogs, video, news, web, etc. (Requires gmail account) Set up an alert on your festival, event or business name You may want to set up an alert on your own name as well.

Go to google.com/alerts and set up alerts to be sent to your email. Choose “Comprehensive” to monitor blogs, video, news, web, etc. (Requires gmail account)

Set up an alert on your festival, event or business name

You may want to set up an alert on your own name as well.

Use a blog if you need to explain things in greater detail. Who will commit to post on the blog? Google loves blogs wordpress.com - 5 minute setup

Use a blog if you need to explain things in greater detail.

Who will commit to post on the blog?

Google loves blogs

wordpress.com - 5 minute setup

Some customers prefer to post a question on a blog rather than call or email.

Profiles refer to personal profiles Facebook Groups are for groups of people with some interest in common – biking, Star Trek, etc. Facebook Pages are for businesses, including non-profits. Pages are visible to everyone, even those who are not a member of Facebook Pages allow you to view statistics on page usage (“Insights”)

Profiles refer to personal profiles

Facebook Groups are for groups of people with some interest in common – biking, Star Trek, etc.

Facebook Pages are for businesses, including non-profits.

Pages are visible to everyone, even those who are not a member of Facebook

Pages allow you to view statistics on page usage (“Insights”)

Go to facebook.com/pages/create.php You’ll need to choose your category. Many festivals choose Brand, Product or Organization – Non-Profit Some choose “Other Business” Some choose something related to the festival, such as “film” for film festivals If you have trouble deciding, search and find 2-3 competitors with Facebook business pages, and observe what they use. The category cannot be changed, once chosen!

Go to facebook.com/pages/create.php

You’ll need to choose your category.

Many festivals choose Brand, Product or Organization – Non-Profit

Some choose “Other Business”

Some choose something related to the festival, such as “film” for film festivals

If you have trouble deciding, search and find 2-3 competitors with Facebook business pages, and observe what they use.

The category cannot be changed, once chosen!

If you are a business: Local or Brand, Product or Organization Subcategory: choose the appropriate business Use the actual name of your entity “ Texas Book Festival” “ Texas Crawfish Festival” And so on… Sign with your own name where it asks if you are authorized to create the page.

If you are a business:

Local or Brand, Product or Organization

Subcategory: choose the appropriate business

Use the actual name of your entity

“ Texas Book Festival”

“ Texas Crawfish Festival”

And so on…

Sign with your own name where it asks if you are authorized to create the page.

Upload your logo – approx. 200 x 200 Fill in your business details on the Info tab Look at what others in your industry are posting, and follow their style and lead.

Upload your logo – approx. 200 x 200

Fill in your business details on the Info tab

Look at what others in your industry are posting, and follow their style and lead.

Wall – mini press releases, announcements Info – static information about your business. Overview, mission, etc. Photos – multiple photo albums Many other possible tabs; start with these 3 and build. You can even add custom tabs!

Wall – mini press releases, announcements

Info – static information about your business. Overview, mission, etc.

Photos – multiple photo albums

Many other possible tabs; start with these 3 and build.

You can even add custom tabs!

When you have as much information loaded in as possible, you will “publish” the page. To go to your Page, the easiest way is to search for it by its name, using the Facebook search box. To edit your Page, click on “edit page” underneath your logo. In the administrative interface, you can add other admins, change settings, add special tabs, and so on.

When you have as much information loaded in as possible, you will “publish” the page.

To go to your Page, the easiest way is to search for it by its name, using the Facebook search box.

To edit your Page, click on “edit page” underneath your logo.

In the administrative interface, you can add other admins, change settings, add special tabs, and so on.

Put a Facebook icon on your website’s home page. For the link, go to your new Page, and copy it from the address bar. Promote your Facebook page in your communications such as newsletters. Encourage your fans to share the Page with their friends when you send out Updates.

Put a Facebook icon on your website’s home page.

For the link, go to your new Page, and copy it from the address bar.

Promote your Facebook page in your communications such as newsletters.

Encourage your fans to share the Page with their friends when you send out Updates.

Facebook wants your fans to interact with your Page: Wall posts Likes Comments Ask questions of your fans Use humor where appropriate Post items that provoke comments

Facebook wants your fans to interact with your Page:

Wall posts

Likes

Comments

Ask questions of your fans

Use humor where appropriate

Post items that provoke comments

Over 1,400 “Fans” who receive the festival’s updates Hours of the festival Parking information – Costs – etc. Links to Website, Twitter feed Performers – stories Parade winners Contest winners with pictures and link to news article 10 photo albums YouTube videos – previews of the festival

Over 1,400 “Fans” who receive the festival’s updates

Hours of the festival

Parking information – Costs – etc.

Links to Website, Twitter feed

Performers – stories

Parade winners

Contest winners with pictures and link to news article

10 photo albums

YouTube videos – previews of the festival

Over 2,100 fans “ Thank yous” to supporters Photos of parties, celebrities, awards banquet Info on booking a hotel room Film stills of films up for an award Photos uploaded by fans who were present Discussion board Video And so on…

Over 2,100 fans

“ Thank yous” to supporters

Photos of parties, celebrities, awards banquet

Info on booking a hotel room

Film stills of films up for an award

Photos uploaded by fans who were present

Discussion board

Video

And so on…

6,371 fans Custom “Hooked on Stratford” tab with trivia game Active discussions on topics Next season lineup Questions/answers from actors, directors, designers, and artisans involved in the festival

6,371 fans

Custom “Hooked on Stratford” tab with trivia game

Active discussions on topics

Next season lineup

Questions/answers from actors, directors, designers, and artisans involved in the festival

Hashtags are ways to group and search for ideas. A search on #festival brings up all the Twitter comments from various festivals worldwide. Connect with colleagues and new friends. Observe how other festivals and events are using Twitter.

Hashtags are ways to group and search for ideas.

A search on #festival brings up all the Twitter comments from various festivals worldwide.

Connect with colleagues and new friends.

Observe how other festivals and events are using Twitter.

Tweetdeck currently only posts to FB personal profile and Twitter. Use http://ping.fm to post to FB Business Page, Twitter, and blogs simultaneously. Only for short posts

Tweetdeck currently only posts to FB personal profile and Twitter.

Use http://ping.fm to post to FB Business Page, Twitter, and blogs simultaneously.

Only for short posts

Good way to search for a Twitter name you can use!

Must not contain spaces. Aspen Music Festival – aspenmusic Sydney Festival – sydney_festival Tempe Music Festival – TempeMusicFest Edinburgh Festival – edinburghfest Utah Arts Festival – UtahArtsFest Texas Book Festival - texasbookfest

Must not contain spaces.

Aspen Music Festival – aspenmusic

Sydney Festival – sydney_festival

Tempe Music Festival – TempeMusicFest

Edinburgh Festival – edinburghfest

Utah Arts Festival – UtahArtsFest

Texas Book Festival - texasbookfest

Decide what your voice and theme will be before you start. Don’t tweet about your breakfast! Dialog with other Twitterers. You address another person on Twitter by using their username and the “@” sign. Example: “@carlawaco”. Post interesting articles you find.

Decide what your voice and theme will be before you start. Don’t tweet about your breakfast!

Dialog with other Twitterers. You address another person on Twitter by using their username and the “@” sign. Example: “@carlawaco”.

Post interesting articles you find.

It’s not a competition to get the highest number of followers. Follow people who criticize you. “ Retweet” interesting posts from others – use RT and the other poster’s Twitter ID. Example: RT @carlawaco: [original post goes here]

It’s not a competition to get the highest number of followers.

Follow people who criticize you.

“ Retweet” interesting posts from others – use RT and the other poster’s Twitter ID. Example:

RT @carlawaco: [original post goes here]

Hashtags (#) are used to group posts into topics (example: #festival). Go to hashtags.org or wefollow.com to see the most popular hashtags. Use Tinyurl.com to shorten the URLs that you post. Download a Tweetdeck ( www.tweetdeck.com ) to manage Twitter.

Hashtags (#) are used to group posts into topics (example: #festival). Go to hashtags.org or wefollow.com to see the most popular hashtags.

Use Tinyurl.com to shorten the URLs that you post.

Download a Tweetdeck ( www.tweetdeck.com ) to manage Twitter.

YouTube – upload some videos and display them on your website and/or Facebook page. Flickr – Create a photo gallery of pictures from the various events you conduct. Put a link to the gallery from your website or FB page. LinkedIn – Use this to create your personal brand. Blogs – Create one at Wordpress.com and put a link to it on your website. MySpace – in decline except for music/bands

YouTube – upload some videos and display them on your website and/or Facebook page.

Flickr – Create a photo gallery of pictures from the various events you conduct. Put a link to the gallery from your website or FB page.

LinkedIn – Use this to create your personal brand.

Blogs – Create one at Wordpress.com and put a link to it on your website.

MySpace – in decline except for music/bands

Login to your personal Facebook account. If you do not yet have one, go to facebook.com and follow the steps. If you already have a personal Facebook account, go to: www.facebook.com/pages/create.php and get started. My Facebook logo is 200x150

Login to your personal Facebook account.

If you do not yet have one, go to facebook.com and follow the steps.

If you already have a personal Facebook account, go to:

www.facebook.com/pages/create.php and get started.

My Facebook logo is 200x150

Go to www.twitter.com Choose a name for your festival, and create your account. Do a test tweet! Start following others in your vicinity! Do some searches. My Twitter logo is 185x185 Or go here for downloadable templates: http://tinyurl.com/5sk5mm

Go to www.twitter.com

Choose a name for your festival, and create your account.

Do a test tweet!

Start following others in your vicinity!

Do some searches.

My Twitter logo is 185x185

Or go here for downloadable templates: http://tinyurl.com/5sk5mm