Social media and websites for government meeting planners

1,768 views

Published on

A presentation aimed at government meeting planners and other meeting planners, with fresh information about new cloud-based meeting planning software, mobile apps, and how to use social media to enhance your convention or event.

2 Comments
0 Likes
Statistics
Notes
  • Thanks Graham!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello Carla, thanks for mentioning EventKaddy in your presentation. If any of your readers are interested in knowing more about Mobile Event Guides... I’ll be happy to hear from them. Graham Blair, VP Business Development
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,768
On SlideShare
0
From Embeds
0
Number of Embeds
87
Actions
Shares
0
Downloads
9
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide

Social media and websites for government meeting planners

  1. 1. January 13, 2011 By Carla Pendergraft, Owner Carla Pendergraft Associates Web Design & Consulting www.carlapendergraft.com [email_address]
  2. 2. Learning Goals <ul><li>Discuss cloud-based and mobile meeting planning websites </li></ul><ul><li>Identify major social media technologies for planners </li></ul><ul><li>Learn about The Power of Weak Ties </li></ul><ul><li>Discuss the role of a meeting planner in creating new ties between people </li></ul>
  3. 3. Before We Start <ul><li>Is there anything you want me to be sure to cover today? </li></ul><ul><li>Any burning questions? </li></ul><ul><li>Also: feel free to tweet or facebook about this presentation as we speak! </li></ul><ul><li>Listen for good sound bites that will get retweeted! </li></ul>
  4. 4. Slideshare.net <ul><li>This presentation will be posted at: </li></ul><ul><ul><li>www.slideshare.com/carlapen </li></ul></ul>
  5. 5. Websites for Meeting Planners <ul><li>Cvent.com </li></ul><ul><ul><li>This service seems to have outlasted many others. HelmsBriscoe, among others, uses it to issue leads. </li></ul></ul><ul><li>Eventbrite.com </li></ul><ul><ul><li>Free if event is free; 2.5% + $.99/”ticket “+ credit card processing </li></ul></ul><ul><li>Meetup.com </li></ul><ul><ul><li>Mainly loosely organized, volunteer groups </li></ul></ul>
  6. 6. Drawbacks <ul><li>Most planners already have software installed on their computer to plan meetings, integrated with membership software </li></ul><ul><li>I have seen many cloud-based services come and go over the years. Before committing, you must consider: Will this service be around in 5 years? </li></ul>
  7. 7. Rise of Mobile <ul><li>Many new apps are fighting it out in the marketplace. </li></ul><ul><li>Big 3 – iPhone, Android, BlackBerry </li></ul><ul><li>“ Native” apps – built specifically for the smartphone </li></ul><ul><li>Custom programming required to create “native” apps ($$$) </li></ul><ul><li>“ Mobile Friendly” – a web page that is easy to view on a phone. </li></ul>
  8. 8. Mobile Friendly <ul><li>Big buttons and menu items </li></ul><ul><li>Push to call </li></ul><ul><li>Simplified information </li></ul><ul><li>Not a lot of text </li></ul><ul><li>Simple, big graphics </li></ul>
  9. 9. Sample Mobile Friendly Site
  10. 10. Mobile Apps (Native) <ul><li>Conference schedules </li></ul><ul><li>Trade show map </li></ul><ul><li>Info on speakers and seminars </li></ul><ul><li>Personal agenda builder </li></ul><ul><li>Area information </li></ul><ul><li>Course notes, speaker downloads </li></ul><ul><li>Text alerts </li></ul><ul><li>ALL ON A TINY SCREEN! </li></ul>
  11. 11. Sample Mobile Apps for Planners <ul><li>FollowMe - www.core-apps.com </li></ul><ul><li>EventKaddy - www.eventkaddy.com </li></ul><ul><li>EventLink – www.core-apps.com </li></ul><ul><li>EMA – www.epromeetingsapps.com </li></ul><ul><li>Zerista – www.zerista.com </li></ul><ul><li>ChirpE – www.a2zinc.net </li></ul><ul><li>Meetings2Go – www.meetings2go.mobi/ </li></ul>
  12. 12. Drawbacks <ul><li>Not everyone has a smartphone </li></ul><ul><li>Costs of these apps can be very high </li></ul><ul><li>They don’t usually publish their prices on their website. </li></ul><ul><li>New smartphones every year </li></ul><ul><ul><li>Rise and fall of BlackBerry </li></ul></ul>
  13. 13. Takeaway (hint: tweet this!) <ul><li>Be sure your event website is mobile friendly! </li></ul>
  14. 14. Social Media and Meeting Planning <ul><li>Facebook: 500 million users </li></ul><ul><li>Twitter: 106 million users </li></ul><ul><li>LinkedIn: 65 million users </li></ul>
  15. 15. Facebook demographics Source: Jeffrey Van Camp/Digitalsurgeons, Yahoo! News, 12/21/2010
  16. 16. Twitter demographics Source: Jeffrey Van Camp/Digitalsurgeons, Yahoo! News, 12/21/2010
  17. 17. Key Concepts – the long tail
  18. 18. The long tail and planning <ul><li>How can this concept be applied to meeting planning? </li></ul>
  19. 19. The Strength of Weak Ties <ul><li>Mark Granovetter – Wrote thesis at Harvard about this concept long before Facebook was invented. He observed that job offers often came from weak ties, not strong ones. </li></ul><ul><li>More open networks, with lots of loose connections and weak ties, are more likely to result in new ideas and opportunities than small, closed networks. </li></ul>
  20. 20. Strong and Weak Ties <ul><li>Closed networks are similar to cliques </li></ul><ul><li>Are there any cliques that show up at your conventions? </li></ul><ul><li>How do we engage young people and new people who feel left out by these cliques? </li></ul><ul><li>How do we integrate young people into our networks so that we can benefit from their fresh, new ideas? </li></ul>
  21. 21. The Power of Ambient Awareness <ul><li>Social media gives you ambient awareness of what’s going on in many peoples’ lives </li></ul><ul><li>You feel more connected to them as a result </li></ul><ul><li>You get a feeling for who they are </li></ul><ul><li>You listen to their ideas and learn from them </li></ul><ul><li>Twitter and Facebook are great examples of ambient awareness. </li></ul>
  22. 22. Clout <ul><li>Power, or clout, does not automatically result from title or high pay grade. </li></ul><ul><li>Power within any organization often comes when an individual is at the center of many relationships. </li></ul><ul><li>People with many connections, both weak and strong, can act as a broker by bridging two networks. </li></ul><ul><li>In other words, by introducing people! </li></ul>
  23. 23. Let’s tie these together! <ul><li>Ambient awareness can lead to weak ties between people </li></ul><ul><li>Loose, open networks are full of weak ties </li></ul><ul><li>As a planner, you create the opportunity for people to join new networks through conventions, seminars, and events </li></ul><ul><li>Resulting in learning, growth, and a greater sense of connectedness between people… </li></ul>
  24. 24. <ul><li>… and social media is a great way to engage and integrate people prior, during, and after your convention! </li></ul>
  25. 25. Social media & long tail <ul><li>2,000 people on your email newsletter list </li></ul><ul><ul><li>Usually they have passively accepted </li></ul></ul><ul><li>300 people on your Facebook page </li></ul><ul><ul><li>All of them actively “liked” your page </li></ul></ul><ul><li>150 people following you on Twitter </li></ul><ul><ul><li>All of them sought you out </li></ul></ul><ul><li>The long tail here is that you are reaching people the way they want to be reached. You are using multiple forms of media and reaching more people as a result. </li></ul>
  26. 26. Facebook for planners <ul><li>Facebook is based on personal profiles </li></ul><ul><ul><li>You have to have your own profile first </li></ul></ul><ul><li>You can create Groups or Pages for your events </li></ul><ul><li>You can create Events on your Facebook Page </li></ul>
  27. 27. Facebook Groups <ul><li>These are networks with a membership </li></ul><ul><li>Mail goes straight to the member’s inbox </li></ul><ul><li>Try setting up a Facebook Group to help convention attendees get to know each other prior to the convention </li></ul><ul><li>Gen Y will be receptive to this idea. </li></ul>
  28. 28. Facebook Pages <ul><li>People “Like” your Facebook page </li></ul><ul><li>You can put a “Like” button on your website </li></ul><ul><li>Set up a Facebook Page for the convention </li></ul><ul><li>Update it with info on speakers and presentations, with links to their websites </li></ul>
  29. 29. Twitter <ul><li>Most of what I learn about social media and technology, I get from following smart people on Twitter. </li></ul><ul><li>They post a teaser statement and interesting links </li></ul><ul><li>Many uses for meeting planners </li></ul>
  30. 30. Twitter and Planning <ul><li>Like Facebook, you’ll post info on speakers and their presentations </li></ul><ul><li>Teasers about social events </li></ul><ul><li>Reminders on deadlines </li></ul><ul><li>Set up a hashtag for the convention </li></ul><ul><ul><li>Allows like posts to be grouped </li></ul></ul><ul><ul><li>#SXSW </li></ul></ul><ul><ul><li>#SGMP2011 </li></ul></ul>
  31. 31. Twitter During Presentations <ul><li>“ Monitoring the back channel” </li></ul><ul><li>Very difficult to do while speaking </li></ul><ul><li>Have someone do it for the speaker </li></ul><ul><li>Encourage questions via Twitter </li></ul><ul><ul><li>May get more participation from Gen Y this way </li></ul></ul>
  32. 32. Text Message Marketing <ul><li>“ Text sgmp2011 to 41411 for conference updates” </li></ul><ul><li>Textmarks.com </li></ul><ul><ul><li>Super easy to use! Try it with your officemates </li></ul></ul><ul><ul><li>Not very expensive. Monthly fee. </li></ul></ul><ul><li>BIBISI.com </li></ul><ul><li>Advantage: Doesn’t require smartphone. </li></ul>
  33. 33. Photo Sharing <ul><li>Encourage people to upload conference photos to Facebook </li></ul><ul><li>Set up separate Flickr account as an easy way to preserve images (flickr.com) </li></ul><ul><li>Make sure people know that if they upload photos, you might use them in materials. </li></ul>
  34. 34. Video <ul><li>This is the future! </li></ul><ul><li>You will need to learn how to do simple videos and edit them. </li></ul><ul><li>Recommend Flip video camera (not HD) </li></ul><ul><li>Easy upload to YouTube </li></ul>
  35. 35. LinkedIn <ul><li>LinkedIn profiles are so thorough that I feel I really know the person that I connect with. </li></ul><ul><li>Much smaller than the other networks, but still very important </li></ul>
  36. 36. Summary <ul><li>As a meeting planner, you have a unique opportunity to be a broker between people to enhance their learning and personal opportunities. </li></ul><ul><li>You have true clout! </li></ul><ul><li>Consider using social media to extend your long tail clout and connect people prior, during, and after your conventions and events. </li></ul>

×