Keywords are search terms a person might type into Google or another search engine, to find your site.
Links coming into page
Links = “votes” for your page
What phrases do you think potential visitors to your site might type into a search engine? Those phrases, called keywords , must appear in your copy, or CONTENT. Think about what they would be looking for.
Should be a short paragraph describing your site to the search engines.
Typical meta description tag:
<meta name="description" content="The Lyndon Baines Johnson Library holds more than 45 million pages of manuscripts, an extensive audiovisual collection, and oral history interviews with than 1,000 individuals." />