GOLF BETTY Business Opportunity

868 views
795 views

Published on

GOLF BETTY is an eCommerce solution to fill the void between golf and fashion. The GOLF BETTY brand, business strategy, website and design concepts are available for purchse or licensing.

Published in: Sports, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
868
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

GOLF BETTY Business Opportunity

  1. 1. Viva la Mood Swings… Apparel for women with a lot on the ball
  2. 2. Golf is hard. Finding flattering golf apparel shouldn’t be. The Naturals
  3. 3. Market Opportunity 5.5 Million Women Strong and Growing <ul><li>Women represent 21 % of the 26 million golfers in the U.S. – up from 5% just 20 years ago* </li></ul><ul><li>Average age is 47 </li></ul><ul><ul><ul><ul><ul><li>Women are a key target for player development efforts* </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>25% of all new golfers are women* * National Golf Foundation, 2007 </li></ul></ul></ul></ul></ul>
  4. 4. <ul><li>Single channel business model </li></ul><ul><li>Multi-branded apparel and accessories </li></ul><ul><li>Private label premium collection priced from $125 to $375 </li></ul><ul><li>Styles not limited to golf </li></ul><ul><li>Year-round accessibility to four seasonal “wardrobed” collections </li></ul>Bogey Chic Fairway Classics GOLFBETTY’s Business Strategy eCommerce
  5. 5. Website Design
  6. 6. Homepage
  7. 7. Meet Golf Betty
  8. 8. Our Collection
  9. 9. Build A Betty
  10. 10. Weekly Email Blast
  11. 11. <ul><li>There are 3.6 M “core” women golfers* </li></ul><ul><li>Core golfers buy an average of 5.6 pieces/year* </li></ul><ul><li>If .05% of core women golfers shopped on GOLFBETTY.com = 18,000 customers </li></ul><ul><li>18,000 customers x 1 item x $150/average cost of GB items = $2.7 M/year </li></ul>*National Golf Foundation 2007 The Naturals Financial Assumptions Not a Stretch of the Imagination Swingtime
  12. 12. Apparel eCommerce Projections Apparel Sales Represent 26% Forrester Research
  13. 13. GOLFBETTY Is Available Purchase or License the GOLFBETTY Brand <ul><li>Lifestyle brand </li></ul><ul><li>Trademarked name and mark </li></ul><ul><li>Business strategy </li></ul><ul><li>Website design concept </li></ul><ul><li>Email blast design concept </li></ul><ul><li>Designs for 42 styles in a variety of color ways for first collection </li></ul>
  14. 14. <ul><li>For more information please contact Carla Thompson </li></ul><ul><li>carla @ golfbetty.com </li></ul>

×