Azucena 20 year personal marketing plan

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  • How to be a good and successful doctor: Product Achieve patient satisfaction 4 p strategy to become a good doctor
  • Make it more specific How do you know you’ve reached your vision? Care for others. Who are others? Do strengths and weaknesses -goal -strategy on how you want to go about reaching it Steps to take in order to reach goal (make it specific) - how to you go about being a guiding light
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  • 4 p’s in order to become a good doctor
  • 4 p’s in order to become a good doctor
  • Azucena 20 year personal marketing plan

    1. 1. LET’S GET LOST. 20 yr Marketing Plan for WANDERLUST Carla Carla A. Azucena Ateneo School of Medicine and Public Health
    2. 2. Outline <ul><li>Trip Itinerary </li></ul><ul><li>Getting to the next stop </li></ul><ul><li>Brand Launch: Wanderlust </li></ul><ul><li>Survival guide to Crossing the street </li></ul><ul><li>What’s ahead </li></ul><ul><li>Packing Up </li></ul>
    3. 3. <ul><li>Armed with God’s guidance, my purpose in life is to view the world in the eyes of a WANDERLUST by </li></ul><ul><li>Constantly challenging my boundaries and expanding my knowledge in the medical field </li></ul><ul><ul><li>Will have worked for international organizations such as WHO, CDC, NIH </li></ul></ul><ul><li>Committing myself in a field of medicine which only a few have chosen to be in (road less travelled) </li></ul><ul><li>Being recognized as one of the few and one of the best in the field </li></ul><ul><li>Paying it forward by engaging in the holistic care of my patients </li></ul>Trip Itinerary
    4. 4. Getting to the next stop <ul><li>Reliable Daughter </li></ul><ul><li>Confidant Sister </li></ul><ul><li>Willing Friend </li></ul><ul><li>Protective Human </li></ul><ul><li>Struggling Medical Student </li></ul><ul><li>Model Wanderlust </li></ul>
    5. 5. Reliable Daughter
    6. 6. Confidant Sister
    7. 7. Willing Friend
    8. 8. Protective Human
    9. 9. Struggling Medical Student
    10. 10. Model Wanderlust
    11. 11. Monitoring to make sure <ul><li>1000 places to visit before you die </li></ul><ul><li>Checking the map </li></ul><ul><li>Health is wealth </li></ul><ul><li>Save up for the trips </li></ul><ul><li>Reflection and quietism: “to stop and smell the flowers” </li></ul>
    12. 12. This is My Brand Today WANDERLUST
    13. 13. This is My Brand Today I am Carla Curler dog + Warrior princess
    14. 14. This is My Brand Today Medical Student Curler dog + Warrior princess
    15. 15. How to Cross the Street Safely <ul><li>Choose a corner- commit to goals, commit to target market. </li></ul><ul><li>Look to your left, then to your right, and to your left again before crossing– weigh options properly before making a decision </li></ul><ul><li>Continue looking at the sides as you proceed- situational analysis </li></ul><ul><ul><ul><ul><ul><li>National Highway Traffic Safety Administration (www.ehow.com) </li></ul></ul></ul></ul></ul>
    16. 16. How to Cross the Street Safely <ul><li>Understand and obey signals- implementation controls/ business regulations </li></ul><ul><li>Remain alert to drivers, lights, engine noises before and while crossing- Learn to respond accordingly. Make them know that you are there . </li></ul><ul><ul><ul><ul><ul><li>National Highway Traffic Safety Administration (www.ehow.com) </li></ul></ul></ul></ul></ul>
    17. 17. How to Cross the Street Safely <ul><li>Momentum and commitment </li></ul><ul><li>It’s a matter of life or death </li></ul>
    18. 18. Getting Good Deals Applying the 4 P’s of Marketing <ul><li>Product </li></ul><ul><ul><li>A doctor who has trained well around the world and has served all kinds of people (e.g. Doctor without borders) </li></ul></ul><ul><li>Place </li></ul><ul><ul><li>Practice where there is a great demand for the service but little supply (e.g. provinces, Metro Manila, other countries) </li></ul></ul>
    19. 19. Getting Good Deals Applying the 4 P’s of Marketing <ul><li>Price </li></ul><ul><ul><li>relative to what the patient can pay </li></ul></ul><ul><li>Promo </li></ul><ul><ul><li>Spread awareness through social networks, friends, online channels </li></ul></ul><ul><li>Positioning </li></ul><ul><ul><li>taking the road less traveled (an unexplored field in medicine/few doctors e.g. viral oncology), situational analysis </li></ul></ul>
    20. 20. What’s ahead <ul><li>Here </li></ul><ul><li>23 years old </li></ul><ul><li>Medical student </li></ul><ul><li>Earning nothing, working hard </li></ul><ul><li>Has travelled to a few countries </li></ul><ul><li>There </li></ul><ul><li>43 years old </li></ul><ul><li>Medical professional who is working for WHO, CDC, and NIH </li></ul><ul><li>Earning something, even when not working (has several good investments) </li></ul><ul><li>Can afford to be professional wanderlust </li></ul>
    21. 21. Packing-up <ul><li>As a wanderlust, I understand that making mistakes entails getting lost and losing my way. However, I know that by making them, I learn from them. </li></ul><ul><li>Getting lost means that I have explored other options and have, thus, gained wisdom. This will help me fulfill my roles more fully. </li></ul>
    22. 22. LET’S GET LOST. 20 yr Marketing Plan for WANDERLUST Carla Carla A. Azucena Ateneo School of Medicine and Public Health

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