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Social media has changed the way journalists reach their audience. Google Plus is the next rising social media website for journalists to connect to their audience. Watch this presentation for a crash ...

Social media has changed the way journalists reach their audience. Google Plus is the next rising social media website for journalists to connect to their audience. Watch this presentation for a crash course in Google Plus and the benefits available to you as a journalist.

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    491 finaldavis 491 finaldavis Presentation Transcript

    • GOOGLE PLUS THE FUTURE BENEFITS AVAILABLE TO JOURNALISTSCarissa DavisJOMC 491
    • GOOGLE PLUS AT A GLANCE• A Google product that initially spread solely through invite• Would serve as Google’s social network with a variety of features similar to Facebook, Twitter and Skype• Numerous features that offer a variety of options for user interaction
    • FEATURESProfile:• If you use Google products, you have a Google Plus profile• Picture and cover photo• Post section• About section• Photos, Albums• +1
    • FEATURESCircles:• Separate your friends, followers and who you follow into different groups.• You can combine all of your circles into one newsfeed or create separate feeds based on your circles.• Circles can include: work, family, friends, etc.• New public circles linking people by their interests
    • FEATURESHangouts• Provides a place where your circle or a select group of friends can video chat all in one place.• Hangouts can be live streamed for Google Plus users to watch as well.
    • FEATURESPosts• Text• Photos• Videos• Hangouts• Chat• +1
    • EVA CHEN• Fashion writer/editor and Health and Beauty Director of Teen Vogue Magazine.• Uses Google Plus to discuss fashion and beauty• Posts vary between long and short
    • TIPS FOR JOURNALISTIC SUCCESS• Use Google Plus as your own personal newspaper or magazine application• Next social media network to affect the journalism career and industry due to the various features it offers.• Trailblazing the way for journalists by incorporating citizen journalists and non-professionals
    • INTERACTION WITH AUDIENCE• Google Plus provides a new and improved way to interact with your audience• Suggest that your circles play a role in the development of stories by tagging you in photos• Use Google Hangouts and stream them publicly to not only discuss stories and developments but also converse with circles about various topics• Enable chat when using social media for research purposes
    • POSTSUSE MULTIPLE CONTENT TO ACCOMPANY TEXT POSTS
    • POSTSENCOURAGE CITIZEN JOURNALISTS TO SUBMIT CONTENT
    • GOOGLE HANGOUTSUSE HANGOUTS TO CONVERSE WITH A VARIETY OF USERS
    • GOOGLE HANGOUTSNEW YORK TIMES HOSTS HANGOUT WITH BASKETBALL FANS AND OLYMPIANS
    • GOOGLE HANGOUT EXPERIENCE• Hangout Host: Coordinates the Hangout, invites guests/participants and viewers. The Hangout streams from the host’s profile.• Hangout Guest: Actively participates in the Hangout, usually a featured guest relative to the content in discussion• Hangout Viewer: Watches the Hangout
    • GOOGLE HANGOUTSADVERTISE YOUR HANGOUTS IN ADVANCE FOR MORE INTERACTION
    • HANGOUT OPPORTUNITIESDISASTER IN THE PHILIPPINES
    • HANGOUT OPPORTUNITIES FASHION SHOW
    • CITIZEN JOURNALIST INTERACTION• Encourage other journalists to help you develop stories by encouraging them to tag you in photos and use chat to give you updates
    • DO• Use all of Google Plus’ features to your advantage• Make yourself accessible to your circles and followers• Communicate with your circles and followers and thank them often• Update your profile with news content on a consistent basis• Be a team player, join forces with citizen journalists and other journalists• Use interns and ground reporters to fact-check• Use various ways to encourage conversation on your posts
    • DO NOT• Make your profile into a personal blog, you have a blog for that• Only share content that was posted by another journalist• Send spam• Use Google Plus exactly how you would use Facebook and Twitter• Only ask a question at the end of your post
    • CONCLUSION• Google Plus’ features will allow professional journalists and citizen journalists to join forces for better stories• Google Hangout, Chat and Tag options will better connect journalists to their circles, audience and even competitors• More access to large groups of people since Google Plus already has 400 million users.• Have any questions? Contact me on My Google Plus profile