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Twitter in the business world

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    Twitter in the business world Twitter in the business world Presentation Transcript

    • Twitter in the Business World
    • Generating Sales with Twitter
      • Replicates word of mouth
      • Twitter exclusive offers
      • 30 million users on Twitter
      • Targeted audience
      • Small financial investment
    • Twitter for Customer Service
      • Immediate feedback
      • Forum for responses
        • For the individual
        • For the community
      • Not representatives but participants
      • Community Research
    • Brand Awareness and Management with Twitter
      • Name monitoring
      • Creation of social value
      • Insight into the company culture
      • Brings consumers into the fold
    • Finding Prospective Clients with Twitter
      • Monitoring the competition and industry
      • Listening rather than pushing
      • Community engagement not advertisement
    • Internal Connections with Twitter
      • Strengthens employee connections
      • Yammer – private Twitter for businesses