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Twitter in the business world

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  • 1. Twitter in the BusinessTwitter in the Business WorldWorld
  • 2. Generating Sales with TwitterGenerating Sales with Twitter  Replicates word ofReplicates word of mouthmouth  Twitter exclusiveTwitter exclusive offersoffers  30 million users on30 million users on TwitterTwitter  Targeted audienceTargeted audience  Small financialSmall financial investmentinvestment
  • 3. Twitter for Customer ServiceTwitter for Customer Service  Immediate feedbackImmediate feedback  Forum for responsesForum for responses – For the individualFor the individual – For the communityFor the community  Not representativesNot representatives but participantsbut participants  Community ResearchCommunity Research
  • 4. Brand Awareness andBrand Awareness and Management with TwitterManagement with Twitter  Name monitoringName monitoring  Creation of socialCreation of social valuevalue  Insight into theInsight into the company culturecompany culture  Brings consumersBrings consumers into the foldinto the fold
  • 5. Finding Prospective Clients withFinding Prospective Clients with TwitterTwitter  Monitoring theMonitoring the competition andcompetition and industryindustry  Listening rather thanListening rather than pushingpushing  CommunityCommunity engagement notengagement not advertisementadvertisement
  • 6. Internal Connections with TwitterInternal Connections with Twitter  StrengthensStrengthens employeeemployee connectionsconnections  Yammer – privateYammer – private Twitter for businessesTwitter for businesses
  • 7. Internal Connections with TwitterInternal Connections with Twitter  StrengthensStrengthens employeeemployee connectionsconnections  Yammer – privateYammer – private Twitter for businessesTwitter for businesses

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