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Twitter in the business world

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Transcript

  • 1. Twitter in the Business World
  • 2. Generating Sales with Twitter
    • Replicates word of mouth
    • Twitter exclusive offers
    • 30 million users on Twitter
    • Targeted audience
    • Small financial investment
  • 3. Twitter for Customer Service
    • Immediate feedback
    • Forum for responses
      • For the individual
      • For the community
    • Not representatives but participants
    • Community Research
  • 4. Brand Awareness and Management with Twitter
    • Name monitoring
    • Creation of social value
    • Insight into the company culture
    • Brings consumers into the fold
  • 5. Finding Prospective Clients with Twitter
    • Monitoring the competition and industry
    • Listening rather than pushing
    • Community engagement not advertisement
  • 6. Internal Connections with Twitter
    • Strengthens employee connections
    • Yammer – private Twitter for businesses