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Who am I?
Carie Lewis
Director of Emerging Media
The Humane Society of the United States
Been with the org for 4 years
Rol...
How I did it:
Got executive buy-in
• We started with one person
• Went under the radar to see what works
• Built a support...
How I did it:
Got executive buy-in
• Get them using the tools if they are the
least bit interested
• Don’t just show them ...
How I did it:
Built a listening program
• Set up Google Alerts and
Tweetbeep notifications
• Found where our
constituents ...
How I did it:
Built a listening program
• Got more advanced with our
strategy
• More than one Twitter
account
• Dual monit...
Other tidbits:
• No one can afford to ignore what’s being said about them
• Brand monitoring is not a 9-5 job, so have a p...
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How I Did It (Association of Fundraising Professionals International Conference 2010)

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Transcript of "How I Did It (Association of Fundraising Professionals International Conference 2010)"

  1. 1. Who am I? Carie Lewis Director of Emerging Media The Humane Society of the United States Been with the org for 4 years Role became more social-media focused over time Email: clewis@humanesociety.org Twitter: @cariegrls I love animals and I love social media!
  2. 2. How I did it: Got executive buy-in • We started with one person • Went under the radar to see what works • Built a supporter base by participating on other pages and discussion boards • Proved its worth by speaking their language • Compared the ROI to a paid banner campaign • Gathered web-savvy staff to help train • Got them on the networks themselves
  3. 3. How I did it: Got executive buy-in • Get them using the tools if they are the least bit interested • Don’t just show them your fan page – get them one • Be sensitive to all comfort levels • If they’re not interested, try a more passive approach • Then, when you want to experiment or need more resources, it will be an easier sell!
  4. 4. How I did it: Built a listening program • Set up Google Alerts and Tweetbeep notifications • Found where our constituents were and where others were talking about us • Started profiles in those arenas • Started talking and participating • Built a following
  5. 5. How I did it: Built a listening program • Got more advanced with our strategy • More than one Twitter account • Dual monitors with Tweetdeck columns • Experiment with management software like CoTweet and Hootsuite
  6. 6. Other tidbits: • No one can afford to ignore what’s being said about them • Brand monitoring is not a 9-5 job, so have a plan in place • Be proactive in building your fan base and establish trust so they’ll come to your defense if needed • Respond to everything, retweet and reply often • Participate in and start fun conversations, memes, • Follow people who talk about you without you knowing • Turn these people into brand ambassadors, interns, employees! • Track your mentions on Twitter and blogs
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