Advertising With CaribClix

Slide 1: Advertising Online CaribClix Ltd.

Slide 2: Statement • Advertising online with CaribClix is a significant and effective media for reaching customers and generating demand.

Slide 3: CaribClix • What is CaribClix? – Online ad network • How Does it Work? – Matches advertisers with publishers – E.g. Target, ad views, duration

Slide 4: Advertising online • What is Online Advertising? – Banner ads across various sites • How does it Work? – CPM (cost per thousand) – Cost to have your ad viewed 1,000 times – Various banner sizes

Slide 5: Skyscraper Leaderboard 728x90 160x600 Banner 468x60 Medium Rectangle 300x250 Standard Ad sizes - IAB

Slide 6: Missing Component • What makes advertising most effective? – time, attention • Where do people spend their spare time?

Slide 7: JA Media Report • Electronic Media Survey – TV flat – Radio down – Causes…internet

Slide 8: US Media Report Share of Measured Advertising Spending MEDIA TYPE 2007 NATIONAL TV 32.00% MAGAZINES 20.40% NEWSPAPERS 17.70% LOCAL TV 11.30% INTERNET 7.60% RADIO 7.20% ALL OTHER 3.90% TOTAL 100.00% Source: TNS Media Intelligence

Slide 9: Benefits • Recapture your consumers – Tv [x], Magazines [x], Internet [ $$ ] • Affordable, Effective – US$1.00 for 1,000 ads = US$0.001 or JM$0.07 • Targeted – US, Jamaican, Jamaica

Slide 10: Demographics • Who are using these sites? – 16-35 – Older teens, to young professionals and family makers – Word-of-mouth – Influence demand

Slide 17: Conclusion • You have to be here – customers, available • CaribClix – easy, growing • “Are we advertising online?” – CEO • Today – introductory prices, demand will grow

Slide 18: How do I start? • Rates CPM – All Caribbean Sites US$ 0.67 – All Jamaican Sites US$ 1.00 – Users in Jamaica Only US$ 1.60

Slide 19: How do I start? (con’t) • Some Possible Packages – Tester 250,000 3 mths US$ 250 – Standard 1,000,000 6 mths US$1,000 – Aggressive 4,000,000 12 mths US$4,000

Slide 20: How do I start? (con’t) • Getting Started – 1. Chose a Package – 2. Send in Banners (all 6 sizes) – 3. Start Campaign

Slide 21: Thank You [survey cards]