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Advertising With CaribClix

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A presentation outlining the benefits of advertising online with CaribClix, the online advertising network of the Caribbean.

A presentation outlining the benefits of advertising online with CaribClix, the online advertising network of the Caribbean.

Published in: Technology, Business

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Transcript

  • 1. Advertising Online CaribClix Ltd.
  • 2. Statement
    • Advertising online with CaribClix is a significant and effective media for reaching customers and generating demand.
  • 3. CaribClix
    • What is CaribClix?
      • Online ad network
    • How Does it Work?
      • Matches advertisers with publishers
      • E.g. Target, ad views, duration
  • 4. Advertising online
    • What is Online Advertising?
      • Banner ads across various sites
    • How does it Work?
      • CPM (cost per thousand)
      • Cost to have your ad viewed 1,000 times
      • Various banner sizes
  • 5. Standard Ad sizes - IAB Medium Rectangle 300x250 Skyscraper 160x600 Leaderboard 728x90 Banner 468x60
  • 6. Missing Component
    • What makes advertising most effective?
      • time, attention
    • Where do people spend their spare time?
  • 7. JA Media Report
    • Electronic Media Survey
      • TV flat
      • Radio down
      • Causes…internet
  • 8. US Media Report Source: TNS Media Intelligence 100.00% TOTAL 3.90% ALL OTHER 7.20% RADIO 7.60% INTERNET 11.30% LOCAL TV 17.70% NEWSPAPERS 20.40% MAGAZINES 32.00% NATIONAL TV 2007 MEDIA TYPE Share of Measured Advertising Spending
  • 9. Benefits
    • Recapture your consumers
      • Tv [x], Magazines [x], Internet [ $$ ]
    • Affordable, Effective
      • US$1.00 for 1,000 ads = US$0.001 or JM$0.07
    • Targeted
      • US, Jamaican, Jamaica
  • 10. Demographics
    • Who are using these sites?
      • 16-35
      • Older teens, to young professionals and family makers
      • Word-of-mouth
      • Influence demand
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17. Conclusion
    • You have to be here – customers, available
    • CaribClix – easy, growing
    • “ Are we advertising online?” – CEO
    • Today – introductory prices, demand will grow
  • 18. How do I start?
    • Rates CPM
      • All Caribbean Sites US$ 0.67
      • All Jamaican Sites US$ 1.00
      • Users in Jamaica Only US$ 1.60
  • 19. How do I start? (con’t)
    • Some Possible Packages
      • Tester 250,000 3 mths US$ 250
      • Standard 1,000,000 6 mths US$1,000
      • Aggressive 4,000,000 12 mths US$4,000
  • 20. How do I start? (con’t)
    • Getting Started
      • 1. Chose a Package
      • 2. Send in Banners (all 6 sizes)
      • 3. Start Campaign
  • 21. Thank You [survey cards]