Tourism in Australia

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Tourism in Australia

  1. 1. Tourism In Australia
  2. 2. Economy by tourism• Tourism is an important industry for the Australian economy. In the financial year 2010/11, the tourism industry represented 2.5% of Australias GDP at a value of approximately A$35 billion to the national economy.• There were 6.1 million visitor arrivals for year ending November 2012, an increase of 3.7 per cent relative to the previous year.• Domestic tourism is a significant part of the tourism industry, and was responsible for 73% of the total direct tourism GDP.
  3. 3. Trends of Tourism• The Australian Government released the 2020 Tourism Industry Potential on 15 November 2010, and estimates the Australian tourism industry to be worth up to $140 billion in overnight expenditure .
  4. 4. Trends of Tourism• Australias tourism growth was supported by increased consumption up 4.4% over the previous year, largely due to an increase in the number of visitors from overseas.• Domestic tourism consumption grew at up 2.1%
  5. 5. International tourism campaigns• Advertising campaign featuring actor Paul Hogan telling American tourists "Ill slip an extra shrimp on the barbie for you", or its cheeky side in 1980• “No Leave No Life” campaign was launched in March 2009 by the Federal Minister for Tourism• Latest consumer campaign “There’s Nothing Like Australia” invites Australians to share their favorite Australian place or experience with the world.
  6. 6. Popular Australian destination• Coastal cities of Sydney• Coastal cities of Melbourne• Queensland
  7. 7. Popular Australian destination• The Gold Coast• The worlds largest the Great Barrier Reef• Uluru• Tasmanian wilderness• The unique Australian wildlife

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