How Transcription Services Can Play a Big Part in Your Digital Content Strategy

1. TranscriptionPRO Services is a professional transcription service providing
audio & video transcription services online. Visit us today for an affordable yet
experience affordable transcription services.
Digital Content Strategy for Online
Marketers to Optimize Reach & Income
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2. What is content strategy?
Content strategy is the planning, development and management of
informational content – written or in other media. It is also the strategic use
and re-use of content to generate desired responses (in the form of comment
from readers, purchases from clients, love from fans, etc).
It is the process by which the impact of content is maximized by re-distribution
and re-purposing of content into other media, where appropriate.
Content strategy is required to achieve business goals and objectives.
Therefore a good content strategy should have readability, share-ability and
find-ability.
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3. Why is content strategy required for podcasters
Simply put, every podcaster and online marketer needs content strategy. We
require content strategy to maximize the impact and reach, and to maximize
the earnings from our creative contents.
Most podcasters, whether they are producing audio podcasts on iTunes or
videos on Youtube, suffer from lack of exposure and limited ways to monetize
to really make them money.
These twin problems are solved or can be solved by carefully laying out a
content strategy for your podcasts.
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4. Podcasts usually lack in at least one or the other of the three vital elements of
readability, shareability or findability.
That is, podcasts are usually not readable (you can only hear and see them),
not easy to share (you can’t print out a video and show your friend!) and they
are not search engine optimized (not SEO’d).
With the help of transcription podcasters can develop products (books/ebooks)
and courses that earn money and promote their businesses.
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6. The Role of Transcription in Podcast Content Strategy
A good podcast content strategy has transcription at the core of its strategy.
This is because transcription allows for re-distribution and re-purposing of
podcasts in various media.
Transcription solves the problem of readability, share-ability (easily quote a
paragraph from the whole article, tweet a line from the passage, print out the
whole article and share it with friends and family, etc) and find-ability (Google
loves keyword-rich text content).
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7. Transcription is the “missing link” in the chain of content production and
business profitability. It is the missing ingredient for bloggers and online
entrepreneurs who are not successful.
Transcription converts a multimedia content into text content that is search
friendly, easily shared and converted into other formats (PDF, txt, HTML, etc)
and re-purposed into books and ebook, even.
Transcription turns a simple series/collection of podcasts into informational
products like ebook/book or online courses, etc. It’s the easily way to start
earning passive income actively!
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8. As you can see from the above diagram, transcription turns a video or audio
into -
 caption for the video/audio (to reach out to the hearing impaired and
non-native language speakers)
 downloadable PDF on your website to offer subscribers, etc
 becomes a blog post (allows affiliate marketing and contextual ads
display)
 use the article for article marketing (promotes your business)
 turn it into an ebook/book (passive income on auto-pilot)
 submit as guest post on other blogs to promote your business
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9.  use it as part of your premium online course (passive income on auto-
pilot)
 use it as a content for your newsletter (engage your fans, subscribers
and prospects)
 content for membership sites (passive income on auto-pilot)
And, I’m sure you can think of more ways to use or re-purpose the podcasts
into premium products.
Transcription allows multimedia digital contents (webinars, seminar
recordings, podcasts, etc) into informational products that establish you as the
thought leader and market leader in your niche.
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10. Transcription allows you to be everywhere and anywhere – establishing your
brand. Don’t restrict yourself or your podcast only to Youtube or your blog.
Transcription is an investment all podcasters should make to use their digital
content to propel their business to the next level.
Your Turn: Do you have a content strategy for your podcasts, webinars and
videos? Do share with us!
This free ebook has been brought to you by www.TranscriptionPRO.net

11. How to contact us for transcribing your recordings
Contact us via the Contact page. Alternatively, fill up the Quotation form to get
a quote for your interview transcription requirements.
We are a reliable transcription services provider. We are experts in
transcribing interviews. We guarantee you’ll get the best transcription
services from us. Check out what our clients and customers say about us.
This free ebook has been brought to you by www.TranscriptionPRO.net

12. About the Author: Carey Suante is a writer and entrepreneur. He loves social
media and started TranscriptionPRO Services after years of experience in
blogging and internet marketing. He can help you in typing and transcribing
your digital recordings today. Get a no-obligation Transcription Quotation
today for all your typing and transcription requirements. Contact him at
careysuante@gmail.com any time!
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13. Some of our clients include:
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