ACT Patriot Chapter 120809 Meeting
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

ACT Patriot Chapter 120809 Meeting

on

  • 489 views

Using Social Media Tools to Expand the Reach of TDM Programs

Using Social Media Tools to Expand the Reach of TDM Programs

Statistics

Views

Total Views
489
Views on SlideShare
489
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

ACT Patriot Chapter 120809 Meeting Presentation Transcript

  • 1. Using Social Media Tools to Expand the Reach of TDM Programs December 8, 2009
  • 2. SOCIAL MEDIA MARKETING TOOLS
  • 3. WHY SOCIAL MEDIA MARKETING?  Connect  Inform  Grow
  • 4. SOCIAL MEDIA - PART OF THE WHOLE Website Blog Facebook Twitter LinkedIn E-mail SEO Radio Video Direct Mail Print PR
  • 5. HOW PEOPLE SHARE INFO TODAY
    • E-mail = 11%
    • Facebook = 24%
    • Twitter = 10%
    • TOTAL = 46%
  • 6. Created New Brand for Social Media Marketing Campaign
  • 7. FACEBOOK
    • Created “Fan” page in September 2009
    • 30 Posts (about 2-3 per week)
    • 185 Fans to date
    www.facebook.com/gomaine
  • 8. FACEBOOK
    • Created “Fan” page in September 2009
    • 5 Fans to date
    www.facebook.com/actpatriotchapter
  • 9. YOU TUBE
    • Created account in September 2009
    • Posted 3 videos
      • Commuter Stories: 286 views
      • Park & Ride / Bike Rack Contest: 199 views
      • Emergency Ride Home: 66 views
    www.youtube.com/gomainechannel
  • 10. YOU TUBE http://www.youtube.com/watch?v=j2rQCvoBVjk Uploaded April 2008 12,015 views
  • 11. CONSTANT CONTACT
    • Created account in October 2009
    • E-mailed 1 newsletter to date
    • Analysis:
      • 8,637 emails sent
      • 761 opens (24%) [avg. = 20%]
      • 511 clicks (29%) [avg. = 12%]
  • 12. LINKED IN www.linkedin/in/careykish
  • 13. TWITTER www.twitter.com/go_maine Nada. Yet…
  • 14. CRAIGSLIST http://maine.craigslist.org/rid/1459522500.html Hey, why not? 2 referrals to date…
  • 15. NEW WEBSITE www.gomaine.org
  • 16. E-MAIL SIGNATURE Carey M. Kish GO MAINE Commuter Program Manager Greater Portland Council of Governments 68 Marginal Way, Portland, ME 04101 207.774.9891 | 800.280.RIDE | Mobile: 207.838.9669 www.gomaine.org  |  www.facebook.com/gomaine   www.linkedin.com/in/careykish Old Chinese Proverb: Man who say it can't be done should not interrupt man doing it.
  • 17. SURVEY MONKEY
  • 18. Carey M. Kish [email_address] 800.280.RIDE www.gomaine.org CONTACT Thank you!