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ACT Patriot Chapter 120809 Meeting
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ACT Patriot Chapter 120809 Meeting

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Using Social Media Tools to Expand the Reach of TDM Programs

Using Social Media Tools to Expand the Reach of TDM Programs

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Transcript

  • 1. Using Social Media Tools to Expand the Reach of TDM Programs December 8, 2009
  • 2. SOCIAL MEDIA MARKETING TOOLS
  • 3. WHY SOCIAL MEDIA MARKETING?  Connect  Inform  Grow
  • 4. SOCIAL MEDIA - PART OF THE WHOLE Website Blog Facebook Twitter LinkedIn E-mail SEO Radio Video Direct Mail Print PR
  • 5. HOW PEOPLE SHARE INFO TODAY
    • E-mail = 11%
    • Facebook = 24%
    • Twitter = 10%
    • TOTAL = 46%
  • 6. Created New Brand for Social Media Marketing Campaign
  • 7. FACEBOOK
    • Created “Fan” page in September 2009
    • 30 Posts (about 2-3 per week)
    • 185 Fans to date
    www.facebook.com/gomaine
  • 8. FACEBOOK
    • Created “Fan” page in September 2009
    • 5 Fans to date
    www.facebook.com/actpatriotchapter
  • 9. YOU TUBE
    • Created account in September 2009
    • Posted 3 videos
      • Commuter Stories: 286 views
      • Park & Ride / Bike Rack Contest: 199 views
      • Emergency Ride Home: 66 views
    www.youtube.com/gomainechannel
  • 10. YOU TUBE http://www.youtube.com/watch?v=j2rQCvoBVjk Uploaded April 2008 12,015 views
  • 11. CONSTANT CONTACT
    • Created account in October 2009
    • E-mailed 1 newsletter to date
    • Analysis:
      • 8,637 emails sent
      • 761 opens (24%) [avg. = 20%]
      • 511 clicks (29%) [avg. = 12%]
  • 12. LINKED IN www.linkedin/in/careykish
  • 13. TWITTER www.twitter.com/go_maine Nada. Yet…
  • 14. CRAIGSLIST http://maine.craigslist.org/rid/1459522500.html Hey, why not? 2 referrals to date…
  • 15. NEW WEBSITE www.gomaine.org
  • 16. E-MAIL SIGNATURE Carey M. Kish GO MAINE Commuter Program Manager Greater Portland Council of Governments 68 Marginal Way, Portland, ME 04101 207.774.9891 | 800.280.RIDE | Mobile: 207.838.9669 www.gomaine.org  |  www.facebook.com/gomaine   www.linkedin.com/in/careykish Old Chinese Proverb: Man who say it can't be done should not interrupt man doing it.
  • 17. SURVEY MONKEY
  • 18. Carey M. Kish [email_address] 800.280.RIDE www.gomaine.org CONTACT Thank you!