Visual Literacy

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Visual Literacy

  1. 1. YASEMİN GÜLLE
  2. 2. <ul><li>Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphically. </li></ul>
  3. 4. Choosing The Adequate Picture Type <ul><li>The first step is to choose right visualization format and graphics alements. Is text sufficient that uses simple icons, do you require a realistic image, or will abstract diagrams, appealing visual metaphors,or geographic maps capture your ideas. </li></ul>
  4. 5. Using Retinal Variables Correctly <ul><li>The second step is to think about how to use the basic graphi elements such as size, shape or position to map information unto space. </li></ul>
  5. 6. Respecting Design Principles <ul><li>When filling the graphic background space, you need to respect certain design principles: Use allingment to create group and borders ,employ repetition to create unity,use contrast to focus attention,group things that are similar closely together and be consistent in your use of colors,shapes,symbols. </li></ul>
  6. 7. Avoiding Pitfalls <ul><li>Then check if you have avoided pitfalls of visualization:don’t overload it with unstructured elements,don’t oversimply your messages. </li></ul>
  7. 8. Innovating <ul><li>Finally make your visualization unique,insightful and appealing:reframe issues by presenting them in a different way, surprise your viewers by breaking expectations and intrigue them through new metaphors,patterns and visual effects. </li></ul>
  8. 9. <ul><li>If you achieved all five levels you are taking advantage of the power of visualization. You can expect the following benefits: </li></ul><ul><ul><li>Attention </li></ul></ul><ul><ul><li>Motivation </li></ul></ul><ul><ul><li>Compherension </li></ul></ul><ul><ul><li>Memorability </li></ul></ul>

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