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Caren magill unresume

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My not-so-traditional, visual resume.

My not-so-traditional, visual resume.

Published in: Career

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  • 1. And this is my not-so-traditional Hi, I’m Caren resume.
  • 2. I am a Marketing Professional with expertise in social media & social marketing. I also happen to know a lot about the psychology behind it.
  • 3. In 2008, I left my corporate marketing profession to pursue more meaningful work.
  • 4. Like Bill Gates, I decided to head to India for a while, before embarking on the next phase of my career. While there I traveled the Himalayans, studied yoga in an ashram and repeatedly suffered from food poisoning.
  • 5. When I came back I started a small marketing consulting business. I later acquired Ladies Who Launch LA and OC to expand my services.
  • 6. Over the next 14 months I grew that business by: Developing a community on Facebook Starting conversations on Twitter Creating and presenting workshops on using social media for small businesses Podcasting member stories to educate dreamers into action Presenting to audiences on the merits of entrepreneurship Creating videos to show off our advocates and our brand
  • 7. In July 2010 I sold my company. While I enjoyed being an entrepreneur, I missed the collaborative energy of working with others.
  • 8. During this time I also went to grad school to study Media Psychology & Social Change.
  • 9. I chose this path over a traditional MBA because I had an interest in promoting pro-social behavior
  • 10. I wanted to learn how to influence the behaviors of citizens, consumers and voters using media & psychology.
  • 11. Social Psychology Understanding what motivates people to take action, adopt a So I studied the behavior or self-identify with particular groups. science behind Cognitive Psychology how humans Understanding how people think, recall and make judgements or react and decisions about messaging and respond to visual display. Positive Psychology mediated Knowing how to structure content content. so that is most appealing to a particular audience.
  • 12. The key thing I learned was how to influence a social cause, political agenda or brand strategy ...by telling a compelling story.
  • 13. So over the course of my career, I’ve picked up some pretty cool skills. Strategy and Digital Media: Razzle Dazzle: Management: Presenting & Public Project Management Social Media/ Speaking (especially cross- Community functional teams) Management Program Development Strategic Planning Vlogging, Blogging & Applying psychological Podcasting principles of influence to Vendor Management campaign strategy. Analytics and Progress Event Management Reporting Mind Control (especially online stuff) (just kidding.....sort of)
  • 14. Now I’m on the look out for a project with a goal of doing well AND doing good.
  • 15. More specifically, a company or agency that is interested in leveraging brand equity to promote pro-social Text Text Text change in the areas of public health, environmental conservation, and/or conscious consumerism.
  • 16. Because 83% of Americans wish more of the products, services and retailers they use would support causes, and 80% of mothers and Millennials will switch brands to support those companies that do. ~2010 Cause Evolution Study
  • 17. Would you like to explore how your brand can make a difference while improving the bottom line? Then let’s talk!
  • 18. You can reach me at: carenmagill@gmail.com Follow me: @carenmagill Read more about me at www.BrandingSocialChange.com or just google me. Pst...stay tuned for credits!
  • 19. Photo Credits: All attributable to Flickr maios http://www.flickr.com/photos/23213511@N04/ samantids http://www.flickr.com/photos/samantids/ Ben Heine http://www.flickr.com/photos/benheine/4154951890/sizes/o/in/photostream/ Mike Grenville http://www.flickr.com/photos/mikegrenville/ Dave Ward Photography http://www.flickr.com/photos/daveward/