The findings contained in this white paper are based 5 years of research and usability testing with boomer and senior customers of The CareGiver Partnership.
It also includes information from published articles where learning is based on quantified research rather than opinion.
Lastly, it includes an excerpt from Adriane Berg’s A Cane Miracle: A Parable on Selling To The Older Adult.
This white paper is focused on the following:
Web design and user interface for an ecommerce site (versus an information only site). A number of principles apply to either however. Designing an ecommerce site is orders of magnitude more challenging than an information only site.
A site targeted to the 50+ market - boomers and seniors. They possess the following differences versus younger individuals as it relates to eCommerce website design:
Less familiarity with the internet including how to navigate, jargon, pointers, browsers, hyperlinks, hover-overs, web search logic, etc.
More skepticism of using a credit card on line, especially with a company they are not familiar with.