Social Media In Job Search


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If you are looking for a new job, understand WHY you should be using social media to network, market and build trust. Developed by Career Sherpa

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Social Media In Job Search

  1. 1. Social Media In Job Search 2010 © Career Sherpa @careersherpa
  2. 2. Social Media is… <ul><li>Marketing and networking rolled in to one! </li></ul><ul><li>About building </li></ul>2010 © Career Sherpa @careersherpa
  3. 3. Just how important is TRUST? <ul><li>70% of Hiring professionals rejected candidates due to: </li></ul><ul><li>Concerns about the candidate’s lifestyle </li></ul><ul><li>Inappropriate comments and text written by the candidate </li></ul><ul><li>Unsuitable photos, videos, and information </li></ul> 2010 © Career Sherpa @careersherpa
  4. 4. Where Are They Looking? <ul><li>78% search sites like this </li></ul><ul><li>63% search sites like this </li></ul><ul><li>59% search sites like these </li></ul><ul><li>57% search sites like this </li></ul><ul><li>48% search sites personal websites </li></ul><ul><li>46% search blogs </li></ul><ul><li>41% search news sharing sites like this </li></ul> 2010 © Career Sherpa @careersherpa
  5. 5. The Good News… <ul><li>86% of hiring professionals said candidates with a good online reputation can positively influence their application. </li></ul>2010 © Career Sherpa @careersherpa
  6. 6. Increase Your Digital Footprint <ul><li>Google profile </li></ul><ul><li>LinkedIn profile </li></ul><ul><li>Visual CV </li></ul><ul><li>Personal website or blog </li></ul><ul><li>Photo </li></ul><ul><li>Slideshare,, Tweets, links to blogs, videos </li></ul>2010 © Career Sherpa @careersherpa
  7. 7. Monitor “You” <ul><li>Can you be found? </li></ul><ul><ul><li>(use “your name”) </li></ul></ul><ul><li>What comes up? </li></ul><ul><ul><li>Start fixing today </li></ul></ul>2010 © Career Sherpa @careersherpa
  8. 8. Have a Social Media Plan? <ul><li>Research: Who do you want to target? </li></ul><ul><li>Strategy: Which tools will you use, how often? </li></ul><ul><li>Engagement: How will you actively listen? </li></ul><ul><li>Measurement: How will you know if this is paying off? </li></ul>2010 © Career Sherpa @careersherpa
  9. 9. Monitor Others <ul><li>Who should you follow? </li></ul><ul><ul><li>Blogs, newsletters, user groups </li></ul></ul>2010 © Career Sherpa @careersherpa
  10. 10. Blogs: Read & Comment <ul><li>Commenting is flattering and the purpose bloggers write </li></ul><ul><li>Keeps you abreast of trends/issues </li></ul><ul><li>Sets you apart- providing easier access to author/organization </li></ul>2010 © Career Sherpa @careersherpa
  11. 11. <ul><li>Know that nothing is ever really “private” </li></ul><ul><li>Accept invites from “friends”, ignore others </li></ul><ul><li>Keep it clean and not too personal </li></ul>2010 © Career Sherpa @careersherpa
  12. 12. <ul><li>Have a complete profile </li></ul><ul><li>Participate in Groups </li></ul><ul><li>Respond to Q&A </li></ul><ul><li>Update status </li></ul><ul><li>Continuously build connections </li></ul>2010 © Career Sherpa @careersherpa
  13. 13. <ul><li>Follow, Read, Engage </li></ul><ul><li>Industry experts </li></ul><ul><li>Past colleagues </li></ul><ul><li>Recruiters </li></ul><ul><li>People within target companies </li></ul>2010 © Career Sherpa @careersherpa
  14. 14. How to Find People to Follow on Twitter? <ul><li>LinkedIn application: Tweets </li></ul><ul><li>Twellow </li></ul><ul><li>Lists </li></ul><ul><li>Blog or website </li></ul>New this week! 2010 © Career Sherpa @careersherpa
  15. 15. Comment/Engage/Connect <ul><li>It shows you’ve been listening… </li></ul><ul><li>That’s what it is </li></ul><ul><li>all about, dialogue. </li></ul>2010 © Career Sherpa @careersherpa
  16. 16. Recap <ul><li>Get noticed with the right image today </li></ul><ul><li>Take small steps: </li></ul><ul><ul><li>Comment on 1 – 2 industry blogs per week </li></ul></ul><ul><ul><li>Complete your LinkedIn profile </li></ul></ul><ul><ul><li>Share good content on LinkedIn Status and Twitter </li></ul></ul><ul><ul><li>Engage in conversation </li></ul></ul><ul><ul><li>Favorite Resources </li></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>LinkedIn Blog and LinkedIn Tips on YouTube </li></ul></ul></ul></ul></ul>2010 © Career Sherpa @careersherpa
  17. 17. Parting Thoughts… <ul><li>Future of Work </li></ul>Video By oDesk: 2010 © Career Sherpa @careersherpa