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Social Media In Job Search

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If you are looking for a new job, understand WHY you should be using social media to network, market and build trust. Developed by Career Sherpa

If you are looking for a new job, understand WHY you should be using social media to network, market and build trust. Developed by Career Sherpa

Published in Career , Technology , Business
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  • 1. Social Media In Job Search 2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 2. Social Media is…
    • Marketing and networking rolled in to one!
    • About building
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 3. Just how important is TRUST?
    • 70% of Hiring professionals rejected candidates due to:
    • Concerns about the candidate’s lifestyle
    • Inappropriate comments and text written by the candidate
    • Unsuitable photos, videos, and information
    http://www.microsoft.com/privacy/dpd/research.aspx 2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 4. Where Are They Looking?
    • 78% search sites like this
    • 63% search sites like this
    • 59% search sites like these
    • 57% search sites like this
    • 48% search sites personal websites
    • 46% search blogs
    • 41% search news sharing sites like this
    http://www.microsoft.com/privacy/dpd/research.aspx 2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 5. The Good News…
    • 86% of hiring professionals said candidates with a good online reputation can positively influence their application.
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 6. Increase Your Digital Footprint
    • Google profile
    • LinkedIn profile
    • Visual CV
    • Personal website or blog
    • Photo
    • Slideshare, Box.net, Tweets, links to blogs, videos
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 7. Monitor “You”
    • Can you be found?
      • (use “your name”)
    • What comes up?
      • Start fixing today
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 8. Have a Social Media Plan?
    • Research: Who do you want to target?
    • Strategy: Which tools will you use, how often?
    • Engagement: How will you actively listen?
    • Measurement: How will you know if this is paying off?
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 9. Monitor Others
    • Who should you follow?
      • Blogs, newsletters, user groups
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 10. Blogs: Read & Comment
    • Commenting is flattering and the purpose bloggers write
    • Keeps you abreast of trends/issues
    • Sets you apart- providing easier access to author/organization
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 11.
    • Know that nothing is ever really “private”
    • Accept invites from “friends”, ignore others
    • Keep it clean and not too personal
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 12.
    • Have a complete profile
    • Participate in Groups
    • Respond to Q&A
    • Update status
    • Continuously build connections
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 13.
    • Follow, Read, Engage
    • Industry experts
    • Past colleagues
    • Recruiters
    • People within target companies
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 14. How to Find People to Follow on Twitter?
    • LinkedIn application: Tweets
    • Twellow
    • Lists
    • Blog or website
    New this week! 2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 15. Comment/Engage/Connect
    • It shows you’ve been listening…
    • That’s what it is
    • all about, dialogue.
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 16. Recap
    • Get noticed with the right image today
    • Take small steps:
      • Comment on 1 – 2 industry blogs per week
      • Complete your LinkedIn profile
      • Share good content on LinkedIn Status and Twitter
      • Engage in conversation
      • Favorite Resources
            • Job-hunt.org
            • Mashable.com
            • LinkedIn Blog and LinkedIn Tips on YouTube
    2010 © Career Sherpa www.careersherpa.net @careersherpa
  • 17. Parting Thoughts…
    • Future of Work
    Video By oDesk: 2010 © Career Sherpa www.careersherpa.net @careersherpa