Social Media In Job Search

Social Media In Job Search 2010 © Career Sherpa www.careersherpa.net @careersherpa

Social Media is…
Marketing and networking rolled in to one!
About building
2010 © Career Sherpa www.careersherpa.net @careersherpa

Just how important is TRUST?
70% of Hiring professionals rejected candidates due to:
Concerns about the candidate’s lifestyle
Inappropriate comments and text written by the candidate
Unsuitable photos, videos, and information
http://www.microsoft.com/privacy/dpd/research.aspx 2010 © Career Sherpa www.careersherpa.net @careersherpa

Where Are They Looking?
78% search sites like this
59% search sites like these
48% search sites personal websites
46% search blogs
41% search news sharing sites like this
http://www.microsoft.com/privacy/dpd/research.aspx 2010 © Career Sherpa www.careersherpa.net @careersherpa

The Good News…
86% of hiring professionals said candidates with a good online reputation can positively influence their application.

Increase Your Digital Footprint
Google profile
LinkedIn profile
Visual CV
Personal website or blog
Photo
Slideshare, Box.net, Tweets, links to blogs, videos

Monitor “You”
Can you be found?
(use “your name”)
What comes up?
Start fixing today

Have a Social Media Plan?
Research: Who do you want to target?
Strategy: Which tools will you use, how often?
Engagement: How will you actively listen?
Measurement: How will you know if this is paying off?

Monitor Others
Who should you follow?
Blogs, newsletters, user groups

Blogs: Read & Comment
Commenting is flattering and the purpose bloggers write
Keeps you abreast of trends/issues
Sets you apart- providing easier access to author/organization

Know that nothing is ever really “private”
Accept invites from “friends”, ignore others
Keep it clean and not too personal

Have a complete profile
Participate in Groups
Respond to Q&A
Update status
Continuously build connections

Follow, Read, Engage
Industry experts
Past colleagues
Recruiters
People within target companies

How to Find People to Follow on Twitter?
LinkedIn application: Tweets
Twellow
Lists
Blog or website
New this week! 2010 © Career Sherpa www.careersherpa.net @careersherpa

Comment/Engage/Connect
It shows you’ve been listening…
That’s what it is
all about, dialogue.

Recap
Get noticed with the right image today
Take small steps:
Comment on 1 – 2 industry blogs per week
Complete your LinkedIn profile
Share good content on LinkedIn Status and Twitter
Engage in conversation
Favorite Resources
Job-hunt.org
Mashable.com
LinkedIn Blog and LinkedIn Tips on YouTube

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Social Media In Job Search

by Hannah Morgan on May 28, 2010

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