Creating and Building Your Virtual Image

1,818 views
1,698 views

Published on

Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!

1.What are the first steps to take in building the right message

2.How do you rise to page one of search rankings without devoting every minute of your time

3.How do you fix a tarnished online reputation

4.Tips and tricks for monitoring and keeping the soil fertile

Presented by: Hannah Morgan of Career Sherpa.net

Published in: Career, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,818
On SlideShare
0
From Embeds
0
Number of Embeds
784
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Creating and Building Your Virtual Image

  1. 1. Creating and Building Your Virtual Image
  2. 2. Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!• What are the first steps to take in building the right message• How do you rise to page one of search rankings without devoting every minute of your time• How do you fix a tarnished online reputation• Tips and tricks for monitoring and keeping the soil fertile
  3. 3. Know Yourself!
  4. 4. Vision Purpose Goal Values PassionsHannah Morgan | www.careersherpa.net | Reputation Management & Job Search Strategies
  5. 5. What are you passionate about?
  6. 6. What makes you the BEST choice?
  7. 7. • Ask friend s, family, coworkers, c olleagues • Review pe rformance r • Review cu eviews stomer testi or letters of monials thanks• Review re commendat ions
  8. 8. Every one has a problem.What is your unique promise of value? How do you What problem meet/exceed How do you make to do you solve? needs? a difference in the world?• Price • Access • Style• Time • Security • Benefit• Convenience • Emotion• • Ethics • Effort Functionality• Originality • Reputation • Ease
  9. 9. What problem do you solve? What do you do?
  10. 10. • Perform accounts payable without errors.• Answer customer questions to resolve problem on first call/first time.• Devise evacuation processes.
  11. 11. What are your personal characteristics?
  12. 12. Who is your target? • Company? • Industry? • Department? • Customers?Who will benefit from your service?
  13. 13. Value PropositionI help____________________________ (target audience)by ______________________________ (personality trait)_________________________________ (problem you solve)
  14. 14. • I help business process outsourcing companies by quickly performing accounts payable reporting without error for faster payment.• I help customer focused businesses by cheerfully resolving calls the first time, making more customers happy.• I devise emergency and evacuation processes to keep municipalities safer.
  15. 15. • Clear – be clear about who you are and who you are not.• Consistent – share across all communications vehicles.• Constant – always be visible to your target audience.
  16. 16. HubHubs and Feeds
  17. 17. • Have a robust profile• Participate in Groups or start one• Respond to Q&A• Update status regularly• Ping your network daily• Continuously build connections
  18. 18. Would you rather someone see this…
  19. 19. Or this…
  20. 20. A Rocking Company Pagehttp://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/
  21. 21. • If you have something to say, start a blog • If not: read and comment on other blogs• Offer to write Guest posts for other blogs• Build a solid “About” page• Include portfolio of your work, testimonials, etc. Blogs can act very much like websites and could be used as a Hub. (hint, hint)
  22. 22. • Interview experts or past customers• Document a case study• Creatively show your expertise, your testimonials, and your knowledge in a slideshow.
  23. 23. • Google Plus blends the best of Facebook discussion features with the open connectivity of Twitter• Brogan says it is where you go to find people with similar interests.• It is new and has neat features like Hangouts and Ripples.
  24. 24. Comment on popular blogs. Comment on Open LinkedIn groups.Write an Amazon book review. Become active on Twitter or Google+. Start blogging.
  25. 25. Flavors.me
  26. 26. • Create• Curate• Share http://mashable.com/2012/02/08/new-content-marketing-tactics/
  27. 27. Share Don’t whatBite-size be youcontent stingy know Sensory Integration
  28. 28. 5 Rules of Online Engagement
  29. 29. Know your audience
  30. 30. Align your message
  31. 31. Pull. Don’t push
  32. 32. Listen
  33. 33. Give (selflessly & generously)
  34. 34. Holy Cow!How Much Time Does this Take? 30 minutes each day • Fast wins first – Participate in discussions on LinkedIn – Comment on one blog post per week – Share interesting industry news – Find 10 new people to follow
  35. 35. Time Saving Tools
  36. 36. Monitoring Tools
  37. 37. ResourcesBooks:Career Distinction by William Arruda and Kirsten Dixson Social Networking for Career Success by Miriam Salpeter Trust Agents by Chris Brogan and Julien SmithPersonal Branding Websites: – Executive Career Brand – Personal Branding Blog – William Arruda’s The Personal Branding Blog – Jorgen SundbergSocial Media – Mashable – Social Media Examiner: Top 10 Social Media Blogs: The 2012 Winners

×