Breakfast of Champions: Social Media & Personal Branding

Breakfast ofChampions Social Media and Branding

OVERVIEW• Five Brand Identity questions• Tricks for leveraging LinkedIn, Twitter, Facebook and other social media tools• The Good, the Bad and the Ugly of Social Media• Maximize your time online

Social Media is…Marketing and networking rolled in to one! About building

• Shared interests• Movers & Shakers• Hope to meet• Smart or interesting• Doing it right

Have A Plan Who is your audience? What are their problems?How will youknow… what you are doing is working?

Monitor “You”• Can you be found? (use “your name”)• What comes up? Start fixing today by pushing “right” content• Set “Google Alerts” for on-going monitoring

Reputation Management

Increase Your Digital Footprint • Google profile • LinkedIn profile • presentations, documents, videos • Website or blog • Comment on blogs, LinkedIn groups, Q&A • Photo sharing • Social Profiles • Facebook, Twitter, Google+

Branding• What do you want to be known for?• How do you want to be perceived?• What image are you trying to create?• What problems do you solve?• How do you make others feel?

VisionPurposeGoalValuesPassions

5 Rules of Online Engagement

Know your audience

Align your message

Pull. Don’t push

Listen

Give (selflessly & generously)

A Rocking Company Pagehttp://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/

http://blog.hubspot.com/blog/tabid/6307/bid/31889/13-Brands-Using-LinkedIn-Company-Page-Features-the-Right-Way.aspx

Your Better Side

Which invitation would you accept? Build ConnectionsHow to Find People?Search PeopleUse LinkedIn’s People YouMay KnowAsk fellow group memberPersonalize EVERYmessageInvite co-workersInvite past colleaguesInvite new people youmeet

Iwonder…

Group Discussions

Other Ways to Use LinkedIn• Follow companies• Create events• Submit and answer questions• Run a poll• Keep up with news and network updates

 Tweet: Status update, “What’s happening” in 140 characters RT: Retweet, sharing someone else’s tweet @: Indicates to or from DM: Direct message, like an email (must follow each other) http://goo.gl/VfzzT Shortened URL #: Hash tag is a special way of “tagging” 27

• Give credit to source• Always be professional & positive• You don’t have to follow everyone who follows you• Keep settings public• Be present – ¼ = industry related – ¼ = occupation/company – ¼ = promoting others (city, assoc.) – ¼ = you (dialog or posts/slides/etc.)

THE Largestsocial networkis…

• Know that nothing is ever really “private” • Establish a policy of who youll accept • Keep it clean and not too personal • Participate in group pageshttp://thenextweb.com/facebook/2012/02/01/facebook-has-845-million-monthly-users-and-other-interesting-s-1-facts/

Uses Google profile informationStream of conversation shown like FacebookFollow/add anyone to circles like Twitter

Other Social Media Outlets • Video can be educational • Interview experts or past customers • Document a case study • Creatively show expertise, testimonials, and knowledge in a slideshow. • Video is HOT and Google loves YouTube

Who Is Watching?• Be aware of who your friends, connections and contact are. • Know about the privacy settings for all your accounts.

• Use 1 hour increment (max)• Use tools to schedule • Buffer • Tweetdeck or Hootsuite• Turn off email alerts

What’d We Learn?

Pull…don’t push Don’t Share what be you stingy knowBite-sizecontent Sensory Integration

Hannah Morgan | www.careersherpa.net | hmorgan@careersherpa.net

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Breakfast of Champions: Social Media & Personal Branding

by Hannah Morgan on Jul 18, 2012

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Breakfast of Champions: Social Media & Personal Branding Presentation Transcript