Breakfast of Champions: Social Media & Personal Branding

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This presentation dives into the hows and whys of branding. It addresses some of the best practices for using social networking tools like LinkedIn, Facebook, Twitter and Google+ to help disperse brand awareness, attract customers, cultivate a community of supporters and like-minded thinkers.
Not only are you building your company’s brand, you are also building valuable skills- all before you head out the door to work! (In 1 hour or less a day!)

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Breakfast of Champions: Social Media & Personal Branding

  1. 1. Breakfast ofChampions Social Media and Branding
  2. 2. OVERVIEW• Five Brand Identity questions• Tricks for leveraging LinkedIn, Twitter, Facebook and other social media tools• The Good, the Bad and the Ugly of Social Media• Maximize your time online
  3. 3. Social Media is…Marketing and networking rolled in to one! About building
  4. 4. • Shared interests• Movers & Shakers• Hope to meet• Smart or interesting• Doing it right
  5. 5. Have A Plan Who is your audience? What are their problems?How will youknow… what you are doing is working?
  6. 6. Monitor “You”• Can you be found? (use “your name”)• What comes up? Start fixing today by pushing “right” content• Set “Google Alerts” for on-going monitoring
  7. 7. Reputation Management
  8. 8. Increase Your Digital Footprint • Google profile • LinkedIn profile • presentations, documents, videos • Website or blog • Comment on blogs, LinkedIn groups, Q&A • Photo sharing • Social Profiles • Facebook, Twitter, Google+
  9. 9. Branding• What do you want to be known for?• How do you want to be perceived?• What image are you trying to create?• What problems do you solve?• How do you make others feel?
  10. 10. VisionPurposeGoalValuesPassions
  11. 11. 5 Rules of Online Engagement
  12. 12. Know your audience
  13. 13. Align your message
  14. 14. Pull. Don’t push
  15. 15. Listen
  16. 16. Give (selflessly & generously)
  17. 17. A Rocking Company Pagehttp://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/
  18. 18. http://blog.hubspot.com/blog/tabid/6307/bid/31889/13-Brands-Using-LinkedIn-Company-Page-Features-the-Right-Way.aspx
  19. 19. Your Better Side
  20. 20. Which invitation would you accept? Build ConnectionsHow to Find People?Search PeopleUse LinkedIn’s People YouMay KnowAsk fellow group memberPersonalize EVERYmessageInvite co-workersInvite past colleaguesInvite new people youmeet
  21. 21. Iwonder…
  22. 22. Group Discussions
  23. 23. Other Ways to Use LinkedIn• Follow companies• Create events• Submit and answer questions• Run a poll• Keep up with news and network updates
  24. 24.  Tweet: Status update, “What’s happening” in 140 characters RT: Retweet, sharing someone else’s tweet @: Indicates to or from DM: Direct message, like an email (must follow each other) http://goo.gl/VfzzT Shortened URL #: Hash tag is a special way of “tagging” 27
  25. 25. • Give credit to source• Always be professional & positive• You don’t have to follow everyone who follows you• Keep settings public• Be present – ¼ = industry related – ¼ = occupation/company – ¼ = promoting others (city, assoc.) – ¼ = you (dialog or posts/slides/etc.)
  26. 26. THE Largestsocial networkis…
  27. 27. • Know that nothing is ever really “private” • Establish a policy of who youll accept • Keep it clean and not too personal • Participate in group pageshttp://thenextweb.com/facebook/2012/02/01/facebook-has-845-million-monthly-users-and-other-interesting-s-1-facts/
  28. 28. Uses Google profile informationStream of conversation shown like FacebookFollow/add anyone to circles like Twitter
  29. 29. Other Social Media Outlets • Video can be educational • Interview experts or past customers • Document a case study • Creatively show expertise, testimonials, and knowledge in a slideshow. • Video is HOT and Google loves YouTube
  30. 30. Who Is Watching?• Be aware of who your friends, connections and contact are. • Know about the privacy settings for all your accounts.
  31. 31. • Use 1 hour increment (max)• Use tools to schedule • Buffer • Tweetdeck or Hootsuite• Turn off email alerts
  32. 32. What’d We Learn?
  33. 33. Pull…don’t push Don’t Share what be you stingy knowBite-sizecontent Sensory Integration
  34. 34. Hannah Morgan | www.careersherpa.net | hmorgan@careersherpa.net

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