Career Revival 3 Job Hunting Finding The Trail 20100405


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A overview of how to use different Google search resources to help in finding a job along with some biblical insights to encourage job seekers in experience Career Revival.

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  • Hi Mark,
    Great presentation here at Agree with you and share the same passion for what Google his doing now and for the next generations.
    Obrigado (thank you in Portuguese).
    Jaime L Furtado
    Are you sure you want to  Yes  No
    Your message goes here
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Career Revival 3 Job Hunting Finding The Trail 20100405

  1. 1. Job Hunt: Finding the Trail 04/05/10 Copyright 2010 - Mark Sherman
  2. 2. Course Inspiration <ul><li>Personal goal to develop a new business model that allows people to earn good incomes, grow personally, and find balance in their lives. </li></ul><ul><li>Current economic climate demonstrates we have been doing it wrong. </li></ul><ul><ul><li>Big Corporations don’t get it. </li></ul></ul><ul><ul><li>Government doesn’t get it. </li></ul></ul><ul><ul><li>Sustainable growth in a global economy is a lie. </li></ul></ul><ul><ul><li>Small business is critical to economic development </li></ul></ul><ul><li>In times of crisis there are significant opportunities to reevaluate who you are, what you do, and how you can make an impact. </li></ul><ul><li>You cannot live a life of regrets, only a life filled with joy in the current and hope for the future. </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  3. 3. Career – What is it? <ul><li>an occupation or profession, esp. one requiring special training, followed as one's lifework : He sought a career as a lawyer. </li></ul><ul><li>a person's progress or general course of action through life or through a phase of life , as in some profession or undertaking: His career as a soldier ended with the armistice. </li></ul><ul><li>success in a profession, occupation, etc. </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  4. 4. Revival – What does it mean? <ul><li>restoration to life , consciousness, vigor, strength, etc. </li></ul><ul><li>restoration to use, acceptance, or currency: the revival of old customs. </li></ul><ul><li>a new production of an old play. </li></ul><ul><li>an awakening , in a church or community, of interest in and care for matters relating to personal religion. </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  5. 5. <ul><li>Ways you may not realize how Google may help you find a trail to your next job. </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  6. 6. Google Web Search Features Paid Listings Organic Listing 04/05/10 Copyright 2010 - Mark Sherman
  7. 7. Google Page Ranking “Caffeine” <ul><li>Uses more than 200 signals with the goal to get the best signal to noise ratio that provides the best results for users. </li></ul><ul><li>PageRank – uses links to “vote” for most popular pages. Uses 500 million variables and 2 billion terms to determine a pages importance. </li></ul><ul><li>Keyword Matching – analyzes page content including font, frequency and position of words to determine relevancy. </li></ul><ul><li>With “Caffeine” has recently incorporated Speed of a page with the goal of improving the speed of ranking and update. </li></ul><ul><li>Focuses on unique content that is updated frequently. </li></ul><ul><li>Increasing the importance of Social Media and Blogs as part of the singals they measure. </li></ul><ul><li>The overall internet EcoSystem is growing importance with information about videos, images, forums, all playing a part in the results. </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  8. 8. Google Web Search Preferences -> Click on Search Settings TIPS 04/05/10 Copyright 2010 - Mark Sherman <ul><li>Make sure you set Language preference to English </li></ul><ul><li>Increase Number of results to 30, 50 or 100 </li></ul>
  9. 9. Google Web Advanced Search -> Click Advanced Search 04/05/10 Copyright 2010 - Mark Sherman <ul><li>Advanced Search helps you quickly narrow down results </li></ul><ul><li>Use Exact wording, exclude words </li></ul><ul><li>Set date range to get most recently listed results </li></ul><ul><li>Use Geography to get local results </li></ul>TIPS
  10. 10. Google News Search –> Select News at top 04/05/10 Copyright 2010 - Mark Sherman <ul><li>Use Google News Search to keep updated on job market in Austin </li></ul><ul><li>Search for companies you are interested in to get the latest up to date information. </li></ul><ul><li>Set time period to get most recently listed results </li></ul>TIPS
  11. 11. Google Blog Search -> Select More>Blogs 04/05/10 Copyright 2010 - Mark Sherman <ul><li>Use Google Blog Search to get more personal insights into the job market </li></ul><ul><li>Search for companies you are interested in to employee and customer perspectives of company and products. </li></ul>TIPS
  12. 12. Google Trends 04/05/10 Copyright 2010 - Mark Sherman <ul><li>Use Google Trends to gain insights in to growth areas or areas of decline </li></ul><ul><li>Find new opportunities or companies before they become popular </li></ul>TIPS
  13. 13. Google Alerts 04/05/10 Copyright 2010 - Mark Sherman <ul><li>Use Google Alerts to get emails when new jobs get posted at a company of interest or for a particular skill </li></ul><ul><li>Keep tabs of companies or industries you are interested to keep up to date </li></ul><ul><li>Keep track of key people to see what is happening in their job </li></ul>TIPS
  14. 14. Google Insights for Search 04/05/10 Copyright 2010 - Mark Sherman “ I keep saying that the sexy job in the next 10 years will be statisticians,” said Hal Varian, chief economist at Google. “And I’m not kidding.”
  15. 15. Google Adwords Suggest 04/05/10 Copyright 2010 - Mark Sherman
  16. 16. <ul><li>Identifying areas of interest, growth, and opportunity </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  17. 17. We are called to Seek Deuteronomy 4:29 But if from there you seek the LORD your God, you will find him if you look for him with all your heart and with all your soul. 1 Chronicles 28:9 &quot;And you, my son Solomon, acknowledge the God of your father, and serve him with wholehearted devotion and with a willing mind, for the LORD searches every heart and understands every motive behind the thoughts. If you seek him, he will be found by you; but if you forsake him, he will reject you forever. Jeremiah 29:13 You will seek me and find me when you seek me with all your heart. Luke 11:9 &quot;So I say to you: Ask and it will be given to you; seek and you will find; knock and the door will be opened to you. 1 Corinthians 10:24 Nobody should seek his own good, but the good of others. 04/05/10 Copyright 2010 - Mark Sherman
  18. 18. Where do you start your Job Hunt? <ul><li>Know who you are and what your passions are. </li></ul><ul><li>Have a clear communications of who you are – your Elevator Pitch </li></ul><ul><li>Figure out what type of businesses can use your talents. </li></ul><ul><ul><li>Business Size </li></ul></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Region </li></ul></ul><ul><ul><li>Occupation </li></ul></ul><ul><li>Determine which are growing/declining </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  19. 19. US Employment by Type Source: 04/05/10 Copyright 2010 - Mark Sherman
  20. 20. Employed by Company Size <ul><li>Most Firms are 1-199 employees </li></ul><ul><li>More people employed by small number of firms. </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  21. 21. Companies by Size and Industry <ul><li>Construction and services dominate companies. </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  22. 22. Employees by Industry and Company Size <ul><li>Health care largest employer. </li></ul><ul><li>Lodging and Food Services also large </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  23. 23. Austin Employment <ul><li>Government largest single sector. </li></ul><ul><li>Services account for over 39% </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  24. 24. Austin Employment by Occupation <ul><li>Professional oriented occupations. </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  25. 25. Average Occupation Wages 04/05/10 Copyright 2010 - Mark Sherman Austin MSA United States Austin/ U.S. Wage Salary Wage Salary All occupations $19.87 $43,330 $19.56 $40,590 102 Management 47.26 98,290 46.22 96,150 102 Business & financial operations 29.20 60,730 30.01 62,410 97 Computer & mathematical 35.95 74,780 34.71 72,190 104 Architecture & engineering 32.67 67,960 33.11 68,880 99 Life, physical, & social science 29.02 60,350 29.82 62,020 97 Community & social services 18.50 38,480 19.49 40,540 95 Legal 38.96 81,040 42.53 88,450 92 Education, training, & library 20.72 42,170 22.41 46,610 90 Arts, design, entertainment, sports & media 24.21 50,360 23.71 48,410 104 Healthcare practitioners & technical 30.65 63,750 31.26 65,020 98 Healthcare support 11.73 24,390 12.31 25,600 95 Protective service 16.95 35,250 18.63 38,750 91 Food preparation & serving related 8.74 18,180 9.35 19,444 93 Building & grounds cleaning & maintenance 9.76 20,300 11.33 23,560 86 Personal care & service 9.90 20,580 11.53 23,980 86 Sales & related 16.97 35,300 16.94 35,240 100 Office & administrative support 15.02 31,240 15.00 31,200 100 Farming, fishing & forestry 9.64 20,060 10.89 22,640 89 Construction & extraction 14.71 30,600 19.53 40,620 75 Installation, maintenance & repair 17.88 37,200 19.20 39,930 93 Production 14.02 29,160 15.02 31,310 93 Transportation & material moving 12.51 26,020 14.75 30,680 85
  26. 26. Job Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  27. 27. Unfolding the Hunt <ul><li>Networking is critical </li></ul><ul><li>Ask people how they got their job. </li></ul><ul><li>Ask people if they know of anyone that needs help. </li></ul><ul><li>Visit businesses and find the owner/manager </li></ul><ul><ul><li>Ask them how they started his business </li></ul></ul><ul><ul><li>Ask them what problems they face </li></ul></ul><ul><ul><li>Ask them if they could hire one person what would they be looking for. </li></ul></ul><ul><ul><li>Ask them what would have to happen for them to hire one person. </li></ul></ul>04/05/10 Copyright 2010 - Mark Sherman
  28. 28. Job Hunting in a tough market <ul><li>Request face to face meetings </li></ul><ul><li>Increase activity - 40 phone calls/week, 15-20 letters </li></ul><ul><li>Try to be flexible </li></ul><ul><li>Consider relocating </li></ul><ul><li>Scour the hidden job market </li></ul><ul><ul><li>Only 20% of available positions are advertised or posted. </li></ul></ul><ul><li>Don’t focus on the internet job boards and help-wanted. </li></ul><ul><li>Take advantage of Social Networking </li></ul><ul><li>Offer to work for free as a one month trial </li></ul>04/05/10 Copyright 2010 - Mark Sherman
  29. 29. Leave a Trail as you go <ul><li>Send thank you notes. </li></ul><ul><li>Leave voice-mails </li></ul><ul><li>Be memorable </li></ul><ul><li>Use your elevator speech </li></ul><ul><li>Use your business cards </li></ul><ul><li>Share your passion </li></ul>Joshua 3:5 Joshua told the people, &quot;Consecrate yourselves, for tomorrow the LORD will do amazing things among you.&quot; Joshua 4:20-24 20 And Joshua set up at Gilgal the twelve stones they had taken out of the Jordan. 21 He said to the Israelites, &quot;In the future when your descendants ask their fathers, 'What do these stones mean?' 22 tell them, 'Israel crossed the Jordan on dry ground.' 23 For the LORD your God dried up the Jordan before you until you had crossed over. The LORD your God did to the Jordan just what he had done to the Red Sea [ b ] when he dried it up before us until we had crossed over. 24 He did this so that all the peoples of the earth might know that the hand of the LORD is powerful and so that you might always fear the LORD your God.“ 04/05/10 Copyright 2010 - Mark Sherman
  30. 30. Contact Information <ul><li>Presentation available on </li></ul><ul><li> </li></ul><ul><li>Linkedin: </li></ul><ul><li>FaceBook: </li></ul><ul><li>Email: [email_address] </li></ul>04/05/10 Copyright 2010 - Mark Sherman